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red chenille yarn

Skip it

Soft demand (-35.2% this quarter) — this niche doesn't clear our bar today.

Market size 11Growth 7Conversion 57Competition 49Returns 38Price range 60Avg price 72Brand share 17Review moat 45Quality gap 35

Avg price

Good$14.65

avg listing price — sweet spot $15–$100

Price range

Good$4.93–$29.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.8%

search→purchase rate — share of searches ending in a sale

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,959.67

avg incumbent reviews — the moat a new listing must climb

Returns

Okay4.0%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Bad93%

top-5 brand share — brand-locked demand

Market size

Bad$44K

$44K/yr · 62K searches

Growth

Bad-35.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, red chenille yarn is a $44K/yr Amazon United States market (62K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 34/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

red chenille yarn market data

Units sold / yr
4K–5K
avg 100–250/product
Revenue / yr
$59K–$73K
units × avg price
Conversion rate
4.8%
Avg BSR
#275
Page quality
0%
Prime
100%
Sponsored
78%
Out of stock
0.0%
Avg brand age
36 months
Avg seller age
133 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

29

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

55%

Top 20: 93%

Open market

4%

  • Bernat63%
  • Blperly15%
  • Mooaske5%
  • Generic5%
  • Lpalats4%
  • DAERBOF3%
  • Open — no brand owns it (3 brands, 4%)

Demand

Weekly Amazon search volume, last 31 weeks — -35.2% search growth over the last 90 days.
2K2KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26

Top red chenille yarn search terms

  • bernat blanket yarn red20K/yr
  • red chenille yarn13K/yr
  • red blanket yarn9K/yr
  • red bernat blanket yarn8K/yr
  • bernat blanket red5K/yr
  • red velvet yarn4K/yr
  • bernat blanket yarn crimson3K/yr
All search terms

Top red chenille yarn products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$2K10%$4K15%$7K20%$9K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about red chenille yarn

What buyers praise and complain about, mined from review topics.

What buyers love

Color18%

“Colors were accurate”

Soft Feel15%

“Super soft and easy to work with”

Material Quality7%

“The yarn is very nice”

Quality-Overall6%

“Nice quality”

Advertised Vs Actual Product6%

“As advertised”

Thickness6%

“Nice thick yarn for crocheting”

Ease Of Use4%

“easy to use”

Upholstery/Fabric Quality3%

“Really nice quality, chunky yarn”

Value For Money3%

“This yarn is a great price”

Washability3%

“Hopefully the wash helps with that as well”

What buyers complain about

Color40%

“Not true Red”

Quality-Overall7%

“quality inconsistent”

Size-Overall6%

“Skeins are not the same size”

Material Quality6%

“This yarn is terrible”

Value For Money6%

“Waste of money and cheap”

Thickness5%

“Not really a chunky yarn”

Color Fading/Discoloration1%

“People had red dye running down theur faces”

Advertised Vs Actual Product1%

“Its not the size represented in the picture”

Stain Resistance1%

“Red Color bleeds”

Ease Of Use1%

“you cant use it”

Top return reasons

Color49%
Advertised Vs Actual Product12%
Display Colors10%
Thin7%
Material Quality7%
Size-Overall5%
Thickness3%
Value For Money2%
Functionality-Overall2%
Quality-Overall1%

Common questions

Is red chenille yarn profitable to sell on Amazon United States?
The niche generates $44K/yr across 27 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -35.2%. Flapen's verdict: Skip it (34/100).
How competitive is the red chenille yarn niche?
9 brands and 29 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in red chenille yarn?
Top complaints mined from reviews: Color, Quality-Overall, Size-Overall. The return rate is 4.0%.
What does it cost to enter the red chenille yarn niche?
Listings span $4.93–$29.81; the average listing price is $14.65 (sweet spot $15–$100). The average incumbent carries 1,960 reviews — the moat a new listing must climb.