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Red Cardstock

Fail

Demand is soft, at -38.3% this quarter, so Red Cardstock is a Fail.

Flapen Score
43
43 / 100
Ranks 2,976 of 4,656 Arts, Crafts & Sewing niches · −3 vs the category median of 46
Market size
$190K/yr150K searches / yr
90-day growth
-38.3%search demand this quarter
Competition
65%top-5 click share · 11 brands · 58 sellers

Flapen Score

Red Cardstock against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Red Cardstock is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Cardstock market on Amazon at a glance

Shoppers on Amazon United States searched for Red Cardstock 150K times last year and spent an estimated $190K. The top 5 brands take 79% of clicks. Demand peaks in Jan–Feb–Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 11.9% of those searches ended in a purchase.

Shoppers searched for this 150K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.9% of those searches ended in a purchase. Searches in the last 90 days moved -38.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $190K a year.

Searches, last 12 months
150K
Growth, 90 days vs prior 90
-38.3%
Conversion, latest week
11.9%
Market size, estimated
$190Ka year
Peak month
February3.4× the quietest month
Top search term
red cardstock86K searches a year

02 · Price

A sale here is worth $10.66.

Listings sell for $10.66 on average, from $4.66 to $22.98. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $10.66 that is $11K to $13K a year per listing.

Average price
$10.66under the $15 to $100 sweet spot
Price range
$4.66–$22.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
$11K–$13K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #338 within Paper & Paper Crafts. It carries 518 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#338in Paper & Paper Crafts
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
518per listing
Listings tracked
16

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Red Cardstock products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

58

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

14%

  • Brand 130%
  • Brand 217%
  • Brand 314%
  • Brand 410%
  • Brand 58%
  • Brand 67%
  • Open — no brand owns it (5 brands, 14%)

Demand

Red Cardstock search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KBlack Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov · busiest ÷ quietest = 3.4×

Search terms

Top Red Cardstock search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red cardstock86K/yr
  • red card stock18K/yr
  • red cardstock paper 8.5 x 1118K/yr
  • red card stock paper 8.5 x 119K/yr
  • red cardstock paper9K/yr
  • cardstock red7K/yr
  • card stock red3K/yr

Reviews and returns

What reviews say buyers love and hate about Red Cardstock

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Quality-Overall”
36%of negative reviews mention “Color”
1.6%of orders come back
“Not as red as you think. faded with white powder on all of it”
A buyer, on “Color”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Red Cardstock questions

Answered from the same tracked data.