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Red Applique

Fail

Shoppers spend an estimated $33K a year here, so Red Applique is a Fail.

Flapen Score
44
44 / 100
Ranks 2,771 of 4,656 Arts, Crafts & Sewing niches · −2 vs the category median of 46
Market size
$33K/yr72K searches / yr
90-day growth
-24.1%search demand this quarter
Competition
35%top-5 click share · 28 brands · 43 sellers

Flapen Score

Red Applique against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Red Applique is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Applique market on Amazon at a glance

Shoppers on Amazon United States searched for Red Applique 72K times last year and spent an estimated $33K. The top 5 brands take 49% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -24.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
-24.1%
Conversion, latest week
1.7%
Market size, estimated
$33Ka year
Peak month
April4.5× the quietest month
Top search term
red applique38K searches a year

02 · Price

A sale here is worth $27.52.

Listings sell for $27.52 on average, from $6.08 to $61.28. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $27.52 that is $0 to $3K a year per listing.

Average price
$27.52inside the $15 to $100 sweet spot
Price range
$6.08–$61.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
6.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #176 within Trim & Embellishments. It carries 140 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
3.7%
Average rank
#176in Trim & Embellishments
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
140per listing
Listings tracked
52

04 · Newcomers

0 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Red Applique products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

28 falling

Sellers

43

Top-5 brand share

49%

Top 20: 95%

Top-5 click share

35%

Top 20: 75%

Open market

45%

  • Brand 113%
  • Brand 213%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Red Applique search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr, May · busiest ÷ quietest = 4.5×

Search terms

Top Red Applique search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red applique38K/yr
  • red rhinestone applique17K/yr
  • red lace applique6K/yr
  • red appliques5K/yr
  • red appliques embellishments6K/yr

Reviews and returns

What reviews say buyers love and hate about Red Applique

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Quality-Overall”
31%of negative reviews mention “Quality-Overall”
6.2%of orders come back
“Not great quality”
A buyer, on “Quality-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Red Applique questions

Answered from the same tracked data.