red and white beads
Skip itA small market ($17K/yr) — this niche doesn't clear our bar today.
Review moat
Great341.4avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Brand share
Good65%top-5 brand share — brands hold most of the demand
Returns
Good2.4%return rate — above 5% kills the launch gate
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.48avg listing price — sweet spot $15–$100
Growth
Bad-3.9%90-day search growth — must beat 0% to launch
Price range
Bad$4.63–$15.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$17K$17K/yr · 31K searches
According to Flapen's Amazon United States niche tracking, red and white beads is a $17K/yr Amazon United States market (31K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
red and white beads market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $25K–$34K
- units × avg price
- Conversion rate
- 6.3%
- Avg BSR
- #3,441
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 70%
- Out of stock
- 5.9%
- Avg brand age
- 33 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
17 rising
Sellers
18
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
28%
- UPINS31%
- LAIDANLA11%
- Sahoottie9%
- Hiswan7%
- PATIKIL7%
- WIMIVI6%
Demand & seasonality
Weekly Amazon search volume, last 106 weeks — -3.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 9.7×
Top red and white beads search terms
- red and white beads22K/yr
- red and white pony beads6K/yr
- red and white beads for crafts3K/yr
Top red and white beads products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
UPINS 1200Pcs Red White Pony Beads for Valentines Christmas Bracelets
UPINS$9.644.7★985 rev
LAIDANLA 1000pcs Red and White Pony Beads for Bracelet and DIY Crafts
LAIDANLA$9.094.5★95 rev
Sahoottie 1000Pcs Valentines Day Beads Bulk 6MM Red and White Pony Beads for Crafts Hair DIY Projects Plastic Red and White Bead for Jewelry Making Party Gift Supplies
Sahoottie$8.794.5★89 rev
Hiswan White and Red Crackle Glass Beads 100pcs 8mm Loose Beads for Crafts
Hiswan$7.524.5★85 rev
Red and White Pony Beads (1200pcs) Valentines Day Pony Beads Bulk for Bracelets Necklace Jewelry Making Party Decoration Arts & Crafts Beading Supplies for Jewelry Making Hair Beading
WIMIVI$10.544.6★261 rev
Newest
by launch dateSahoottie 1000Pcs Valentines Day Beads Bulk 6MM Red and White Pony Beads for Crafts Hair DIY Projects Plastic Red and White Bead for Jewelry Making Party Gift Supplies
Sahoottie$8.7989 rev
XIANNVXI White Red Valentine Pony Beads with Box
XIANNVXI$4.63299 rev
LAIDANLA 1000pcs Red and White Pony Beads for Bracelet and DIY Crafts
LAIDANLA$9.0995 rev
UPINS 1200PCS Red and White Tri Beads Christmas Candy Cane Ornaments Crafts
UPINS$9.36475 rev
UPINS 2000Pcs Christmas Red White Pony Beads for Jewelry Making Bracelets
UPINS$15.6963 rev
Trending
90-day click momentumXIANNVXI White Red Valentine Pony Beads with Box
XIANNVXI$4.634.6★
1000Pcs Pearl Beads 6mm Gradient Color Fake Mermaid Pearl Beads Jewelry Making for DIY Crafts Necklace Bracelet Mobile Phone Hanging Rope Wedding Decoration Vase Filling (Red White 6mm)
Carporay$8.694.9★
Sahoottie 1000Pcs Valentines Day Beads Bulk 6MM Red and White Pony Beads for Crafts Hair DIY Projects Plastic Red and White Bead for Jewelry Making Party Gift Supplies
Sahoottie$8.794.5★
YAXINRUI 24 PCS Red Bead Necklaces Red Christmas Mardi Gras Bead Necklaces Valentine Necklace 33 Inch Round Beaded Necklaces for Mardi Gras Christmas Valentine Festive Events Party Favors
YAXINRUI$7.584.6★
Hiswan White and Red Crackle Glass Beads 100pcs 8mm Loose Beads for Crafts
Hiswan$7.524.5★
What buyers say about red and white beads
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality and price”
“Good value for the number B to get”
“Bonus points for being separated by color”
“Durable and fun”
“The letters are clear and cute”
“Better than I thought”
What buyers complain about
“Poor color selection”
“Smaller than I thought”
“The picture does not match the beads I received”
“print might be a bit less consistent”
“many the seams are not well finished on them so you have to be careful”
“stop adding shapes like flowers”
Top return reasons
Common questions
- Is red and white beads profitable to sell on Amazon United States?
- The niche generates $17K/yr across 20 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -3.9%. Flapen's verdict: Skip it (41/100).
- How competitive is the red and white beads niche?
- 17 brands and 18 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in red and white beads?
- Top complaints mined from reviews: Color, Size-Overall, Advertised Vs Actual Product. The return rate is 2.4%.
- When does demand for red and white beads peak?
- Demand peaks in Nov–Dec; the busiest month runs 9.7× the quietest.
- What does it cost to enter the red and white beads niche?
- Listings span $4.63–$15.69; the average listing price is $8.48 (sweet spot $15–$100). The average incumbent carries 341 reviews — the moat a new listing must climb.