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Red and Pink Construction Paper

Fail

Demand is soft, at -86.5% this quarter, so Red and Pink Construction Paper is a Fail.

Flapen Score
35
35 / 100
Ranks 4,156 of 4,656 Arts, Crafts & Sewing niches · −11 vs the category median of 46
Market size
$178K/yr165K searches / yr
90-day growth
-86.5%search demand this quarter
Competition
71%top-5 click share · 7 brands · 53 sellers

Flapen Score

Red and Pink Construction Paper against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Red and Pink Construction Paper is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red and Pink Construction Paper market on Amazon at a glance

Shoppers on Amazon United States searched for Red and Pink Construction Paper 165K times last year and spent an estimated $178K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Feb. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 12.4% of those searches ended in a purchase.

Shoppers searched for this 165K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.4% of those searches ended in a purchase. Searches in the last 90 days moved -86.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $178K a year.

Searches, last 12 months
165K
Growth, 90 days vs prior 90
-86.5%
Conversion, latest week
12.4%
Market size, estimated
$178Ka year
Peak month
February39.1× the quietest month
Top search term
pink construction paper67K searches a year

02 · Price

A sale here is worth $8.66.

Listings sell for $8.66 on average, from $3.33 to $17.38. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At $8.66 that is $6K to $9K a year per listing.

Average price
$8.66under the $15 to $100 sweet spot
Price range
$3.33–$17.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
$6K–$9K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #201 within Paper & Paper Crafts. It carries 1,719 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
2.4%
Average rank
#201in Paper & Paper Crafts
Average rating
4.74 starsAmazon United States average 4.42 stars
Average reviews
1,719per listing
Listings tracked
14

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
37 months

Products

Top Red and Pink Construction Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

53

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

2%

  • Brand 158%
  • Brand 214%
  • Brand 312%
  • Brand 47%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

Red and Pink Construction Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Black Friday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 39.1×

Search terms

Top Red and Pink Construction Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pink construction paper67K/yr
  • construction paper pink9K/yr
  • light pink construction paper3K/yr
  • pink construction paper 9x124K/yr
  • pink and red construction paper13K/yr
  • red and pink cardstock6K/yr
  • red and pink construction paper12K/yr
  • pink and red cardstock5K/yr
  • pink and red paper7K/yr
  • valentines construction paper11K/yr

Reviews and returns

What reviews say buyers love and hate about Red and Pink Construction Paper

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Color”
33%of negative reviews mention “Color”
0.7%of orders come back
“Not what is shown for color variety”
A buyer, on “Color”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Red and Pink Construction Paper questions

Answered from the same tracked data.