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Recipe Cards

Maybe

An estimated 1.0% of orders come back. But demand is soft, at -22.4% this quarter, so Recipe Cards is a Maybe.

Flapen Score
53
53 / 100
Top 19% of 4,656 Arts, Crafts & Sewing niches · +7 vs the category median of 46
Market size
$392K/yr1.2M searches / yr
90-day growth
-22.4%search demand this quarter
Competition
32%top-5 click share · 27 brands · 31 sellers

Flapen Score

Recipe Cards against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Recipe Cards is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Recipe Cards market on Amazon at a glance

Shoppers on Amazon United States searched for Recipe Cards 1.2M times last year and spent an estimated $392K. The top 5 brands take 45% of clicks. Demand peaks in Jan–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -22.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $392K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-22.4%
Conversion, latest week
3.5%
Market size, estimated
$392Ka year
Peak month
December2.3× the quietest month
Top search term
recipe cards732K searches a year

02 · Price

A sale here is worth $9.80.

Listings sell for $9.80 on average, from $4.86 to $17.38. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 750 to 1,000 of them. At $9.80 that is $7K to $10K a year per listing.

Average price
$9.80under the $15 to $100 sweet spot
Price range
$4.86–$17.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
750–1,000
Revenue per listing a year
$7K–$10K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #636 within Paper & Paper Crafts. It carries 1,057 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
5.6%
Average rank
#636in Paper & Paper Crafts
Average rating
4.75 starsAmazon United States average 4.42 stars
Average reviews
1,057per listing
Listings tracked
54

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Recipe Cards products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

27 falling

Sellers

31

Top-5 brand share

45%

Top 20: 95%

Top-5 click share

32%

Top 20: 70%

Open market

49%

  • Brand 112%
  • Brand 29%
  • Brand 39%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Recipe Cards search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KHoliday '24Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Recipe Cards search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • recipe cards732K/yr
  • recipe cards 4x6156K/yr
  • 4x6 recipe cards69K/yr
  • recipe cards for bridal shower22K/yr
  • recipe card25K/yr
  • recipe cards 5x724K/yr
  • vintage recipe cards17K/yr
  • blank recipe cards16K/yr
  • bridal shower recipe cards10K/yr
  • 5x7 recipe cards14K/yr

Reviews and returns

What reviews say buyers love and hate about Recipe Cards

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Size-Overall”
1.0%of orders come back
“it is so big”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Recipe Cards questions

Answered from the same tracked data.