Is rattan profitable to sell on Amazon United States?

The niche generates $209K/yr across 56 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is +0.4%. Flapen's verdict: Worth a look (52/100).

How competitive is the rattan niche?

34 brands and 41 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 53% of demand.

What do buyers complain about in rattan?

Top complaints mined from reviews: Size-Overall, Material Quality, Value For Money. The return rate is 5.1% — above our launch gate.

When does demand for rattan peak?

Demand peaks in Jan; the busiest month runs 1.8× the quietest.

What does it cost to enter the rattan niche?

Listings span $7.14–$246.62; the average listing price is $34.41 (sweet spot $15–$100). The average incumbent carries 287 reviews — the moat a new listing must climb.

rattan

Worth a look

Shows a sweet-spot price point ($34.41 avg), but weak search conversion (1.4%) keeps it on the watch list.

Avg price

Incredible$34.41

avg listing price — sweet spot $15–$100

Review moat

Great287.02

avg incumbent reviews — the moat a new listing must climb

Brand share

Great53%

top-5 brand share — no brand owns this niche

Competition

Great34%

top-5 click share — an open shelf

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$209K

$209K/yr · 427K searches

Price range

Okay$7.14–$246.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+0.4%

90-day search growth — must beat 0% to launch

Returns

Bad5.1%

return rate — above 5% kills the launch gate

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Signals High Returns

According to Flapen's Amazon United States niche tracking, rattan is a $209K/yr Amazon United States market (427K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Jan. Verdict: Worth a look — 52/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

rattan market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $206K–$275K; units × avg price
Conversion rate: 1.4%
Avg BSR: #2,361
Page quality: 0%
Prime: 98%
Sponsored: 91%
Out of stock: 4.5%
Avg brand age: 29 months
Avg seller age: 173 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

34 rising

Sellers

Top-5 brand share

53%

Top 20: 90%

Top-5 click share

34%

Top 20: 70%

Open market

43%

Juilsioa28%
Storystore8%
Laphivieh6%
NAMAII5%
Wesiti5%
ToLanbbt4%

Demand & seasonality

Weekly Amazon search volume, last 109 weeks — +0.4% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.8×

Open Trend

Top rattan search terms

rattan200K/yr -10.5%0.4% conv.
cane webbing42K/yr +9.7%1.6% conv.
rattan roll31K/yr +6.7%1.9% conv.
ratan25K/yr -1.0%0.6% conv.
cane webbing roll17K/yr +12.5%1.6% conv.
rattan material14K/yr +16.4%0.9% conv.
caning material15K/yr +21.9%1.7% conv.
rattan cane webbing8K/yr +33.2%1.3% conv.
rattan webbing10K/yr -5.8%1.8% conv.
rattan fabric10K/yr -5.3%1.6% conv.

All search terms

Top rattan products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

24 Width Natural Square Cane Webbing 5 ft Rattan Roll for Caning Projects

Juilsioa$41.724.4★193 rev

24 Width Natural Cane Webbing 5Ft Rattan Webbing Roll for Caning Projects

Juilsioa$43.854.7★172 rev

14 Width Cane Webbing 3.3FeetNatural Rattan for Caning Projects

Juilsioa$18.464.5★670 rev

Storystore Rattan Webbing Roll 16 x 80 Inch Woven Open Rattan Mesh PE Cane Webbing for DIY Home Decor Projects Synthetic Rattan for Furniture Chair Cabinet Ceiling Bed Door

Storystore$24.594.6★89 rev

Plastic Rattan Webbing Roll Handwoven Synthetic Poly Rattan Faux Cane Mesh-Open Weave Hexagonal Pattern for DIY Home Decor Projects incl. Furnitures Chairs Cabinets Beds (16 x 20)

Laphivieh$8.694.3★242 rev

Newest

by launch date

RomanticDesign Women Acrylic Handbag Rattan Woven Pattern Square Box Crossbody Handbag Shoulder Bag Chain Purse (2-Navy)

RomanticDesign$32.72116 rev

2mo ago

24 x 10FT Natural Rattan Cane Webbing Roll Rattan Webbing Roll for Caning Projects Woven Open Mesh Cane for Furniture Chair Cabinet Ceiling Bed

DHOEM$79.339 rev

10mo ago

HIGH FIT HF Woven Straw Sunglasses Case with Clip Hard Shell Boho Rattan Pouch Portable Travel Beach Accessory for Women Girl

HIGH FIT$8.34606 rev

11mo ago

Hand Woven Rattan Earrings Large Bohemian Handmade Weaving Earrings Rattan Hoop Summer Beach Jewelry Gift Perfect Bohemian Jewelry for Women

Mikovivi$7.1418 rev

1y ago

Novum Crafts Handmade Rattan Purse - Straw Wicker Crossbody Bag for Women

Novum Crafts$47.493,688 rev

1y ago

What buyers say about rattan

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Great quality, easy to assemble and looks very elegant”

Ease Of Use9%

“Ease of use”

Brightness/Shine/Glow8%

“It gives the perfect amount of light”

Advertised Vs Actual Product6%

“Exactly as described”

Material Quality5%

“It makes a sturdy material”

Assembly/Installation5%

“Easy to assemble”

Size-Overall5%

“It was the perfect size for what I needed”

Design-Overall4%

“well design”

Strength4%

“Sturdy & easy assembly”

Color4%

“Color was consistent and great”

What buyers complain about

Size-Overall13%

“Large”

Material Quality9%

“Cheap plastic and they look yellow”

Value For Money9%

“the price is my second issue”

Ease Of Use5%

“Its really hard to use”

Strength5%

“Very brittle”

Quality-Overall5%

“Junk”

Color4%

“The gold isnt yellowy”

Stain Resistance3%

“Do not buy if you need to stain it”

Smell2%

“There's also a bad smell”

Hard Feel2%

“Harder than real Cane”

Top return reasons

Color29%

Size-Overall22%

Material Quality11%

Advertised Vs Actual Product6%

Display Colors3%

Functionality-Overall3%

Quality-Overall3%

Defective Material/Parts3%

Value For Money2%

Feet Fit2%

Common questions

Is rattan profitable to sell on Amazon United States?: The niche generates $209K/yr across 56 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is +0.4%. Flapen's verdict: Worth a look (52/100).
How competitive is the rattan niche?: 34 brands and 41 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 53% of demand.
What do buyers complain about in rattan?: Top complaints mined from reviews: Size-Overall, Material Quality, Value For Money. The return rate is 5.1% — above our launch gate.
When does demand for rattan peak?: Demand peaks in Jan; the busiest month runs 1.8× the quietest.
What does it cost to enter the rattan niche?: Listings span $7.14–$246.62; the average listing price is $34.41 (sweet spot $15–$100). The average incumbent carries 287 reviews — the moat a new listing must climb.