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Rapidograph Pen

Fail

The top 5 brands take 94% of clicks, so Rapidograph Pen is a Fail.

Flapen Score
45
45 / 100
Ranks 2,538 of 4,656 Arts, Crafts & Sewing niches · −1 vs the category median of 46
Market size
$70K/yr86K searches / yr
90-day growth
-9.9%search demand this quarter
Competition
49%top-5 click share · 11 brands · 93 sellers

Flapen Score

Rapidograph Pen against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Rapidograph Pen is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rapidograph Pen market on Amazon at a glance

Shoppers on Amazon United States searched for Rapidograph Pen 86K times last year and spent an estimated $70K. The top 5 brands take 94% of clicks. Demand peaks in Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
-9.9%
Conversion, latest week
3.0%
Market size, estimated
$70Ka year
Peak month
December2.0× the quietest month
Top search term
rapidograph pen19K searches a year

02 · Price

A sale here is worth $27.25.

Listings sell for $27.25 on average, from $5.35 to $82.63. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $27.25 that is $0 to $3K a year per listing.

Average price
$27.25inside the $15 to $100 sweet spot
Price range
$5.35–$82.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 18.7% of listings are out of stock. The average listing ranks #290 within Drawing. It carries 6,505 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
86%
Out of stock, average day
18.7%
Average rank
#290in Drawing
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
6,505per listing
Listings tracked
36

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
65 months

Products

Top Rapidograph Pen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

93

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

49%

Top 20: 85%

Open market

5%

  • Brand 158%
  • Brand 220%
  • Brand 310%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (5 brands, 5%)

Demand

Rapidograph Pen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.0×

Search terms

Top Rapidograph Pen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rapidograph pen19K/yr
  • technical pen13K/yr
  • rotring isograph9K/yr
  • rapidograph pen set9K/yr
  • rapidograph6K/yr
  • koh-i-noor rapidograph pens4K/yr
  • technical pens6K/yr
  • rotring isograph pen4K/yr
  • rapidograph pens5K/yr
  • isograph4K/yr

Reviews and returns

What reviews say buyers love and hate about Rapidograph Pen

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Functionality-Overall”
0.7%of orders come back
“Sad it doesn't work good”
A buyer, on “Functionality-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Rapidograph Pen questions

Answered from the same tracked data.