rangoli stencils
Skip itA small market ($4K/yr) — this niche doesn't clear our bar today.
Review moat
Great176.66avg incumbent reviews — the moat a new listing must climb
Brand share
Great47%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Price range
Good$3.85–$27.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.22avg listing price — sweet spot $15–$100
Growth
Bad-6.3%90-day search growth — must beat 0% to launch
Returns
Bad6.7%return rate — above 5% kills the launch gate
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$4K$4K/yr · 91K searches
According to Flapen's Amazon United States niche tracking, rangoli stencils is a $4K/yr Amazon United States market (91K searches/yr). The top 5 brands hold 47% of demand. Verdict: Skip it — 42/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
rangoli stencils market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $17K–$22K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #2,399
- Page quality
- 0%
- Prime
- 87%
- Sponsored
- 79%
- Out of stock
- 22.2%
- Avg brand age
- 34 months
- Avg seller age
- 235 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
30 falling
Sellers
34
Top-5 brand share
47%
Top 20: 92%
Top-5 click share
43%
Top 20: 86%
Open market
46%
- FoldTier13%
- Felixcraft12%
- Desi Favors8%
- LOVENSPIRE8%
- Generic6%
- WODICY6%
Demand
Weekly Amazon search volume, last 38 weeks — -6.3% search growth over the last 90 days.Top rangoli stencils search terms
- kolam stencils indian14K/yr
- rangoli stencils49K/yr
- rangoli stencil6K/yr
- diwali rangoli stencils21K/yr
- rangoli stencils for diwali582/yr
- rangoli stencils indian for floor968/yr
Top rangoli stencils products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FoldTier 4 Pcs 12 Inch Diwali Rangoli Stencils Wooden DIY Sand Art Making Kit Lotus Elephant Peacock Stencils Varalakshmi Pooja Diwali Items for Indian Onam Festival Home Decor(Diya)
FoldTier$9.143.7★54 rev
Mandala Stencils for Painting Small Diwali Rangoli Stencils for Crafts on Wood Wall Furniture Fabric Tile Rock Mat Plastic Drawing Templates for Diwali Decorations DIY Projects & Home Decor
Felixcraft$3.854.5★256 rev
32 Pcs 6 x 6 Inch Mandala Stencils for Painting on Wood Rangoli Art Supplies - Flower Template for Floor Wall Tile Fabric Wood DIY Decor
WODICY$8.404.6★141 rev
Prasacco 8-Piece Flower Border Stencils - Ornate Mandala Stencils for Painting on Wood Canvas Paper Fabric Cake Wall
Prasacco$4.694.3★538 rev
Desi Favors Muggu Kolam Cutout Small | Varalakshmi Vratam Decro | Hinds Bhajans Pooja Diwali Decorations | Indian Homewarming Dcor | Traditional Cultures Events | 8.5 Inch (Pack of 4)
Desi Favors$22.934.0★259 rev
Newest
by launch date
Ryetvok 24Pcs Talavera Stencils 5.98 Inch Reusable PET Mexican Stencil Diwali Rangoli Stencils for Painting on Wall Furniture Vases Cielito Lindo Stencil for Fabric Wood Home Decor
Ryetvok$5.680 rev
BLOSSOMLAYER Stencils 4in 50pcs Craft Paint Template Reusable Plastic Templates Mandala Style DIY Crafts Stencil Decoration for Fabrics Window Wall Home Wood(4inch 50 Pack)
BLOSSOMLAYER$7.7962 rev
BrightRow 8 Pcs Diwali Rangoli Stencils Wooden DIY Making Kit 12 Inch Reusable Rectangular Rangoli Painting Stencils for Diwali Onam Varalakshmi Pooja Floor Crafts Indian Festival Decor
BrightRow$15.462 rev
8Pcs 12 Inch Rangoli Stencils for Diwali Decoration Wooden DIY Sand Art Making Kit Lotus Peacock Floral Diya Stencils Diwali Items for Varalakshmi Pooja Decoration Onam Indian Festival Home Decor
Generic$10.982 rev
Ready to Draw Rangoli Making Kit Rangoli Making Stencils (Style-1)
Generic$14.590 rev
Trending
90-day click momentumBLOSSOMLAYER Stencils 4in 50pcs Craft Paint Template Reusable Plastic Templates Mandala Style DIY Crafts Stencil Decoration for Fabrics Window Wall Home Wood(4inch 50 Pack)
BLOSSOMLAYER$7.794.4★
Ryetvok 24Pcs Talavera Stencils 5.98 Inch Reusable PET Mexican Stencil Diwali Rangoli Stencils for Painting on Wall Furniture Vases Cielito Lindo Stencil for Fabric Wood Home Decor
Ryetvok$5.680.0★
Desi Favors Muggu Kolam Cutout Small | Varalakshmi Vratam Decro | Hinds Bhajans Pooja Diwali Decorations | Indian Homewarming Dcor | Traditional Cultures Events | 8.5 Inch (Pack of 4)
Desi Favors$22.934.0★
LOVENSPIRE 12 Inch DIY MDF Reusable Rangoli Mat Rangoli Kit Rangoli Decorations Rangoli Stencil Diwali Rangoli Rangoli Template Rangoli Boards Flower Cutout
LOVENSPIRE$13.403.4★
LOVENSPIRE Small Muggu Kolam Cutout DIY Indian Backdrop Traditional Wall Decorations Home Office Decor Puja Mandir Rangoli Pooja Decor Religious Cutout Spiritual Housewarming Gift
LOVENSPIRE$13.643.6★
What buyers say about rangoli stencils
What buyers praise and complain about, mined from review topics.What buyers love
“Really no complaints”
“Great assortment of designs”
“Easy to use”
“Very durable”
“What I expected”
“Sturdy, varied, and beautiful patterns”
“Cleans easily”
“A must have for Diwali fun for kids”
“Stencils work nicely”
“Great value for the money”
What buyers complain about
“Size was a lot large then I expected it was thinking 2in wide try more lik 3-4in good quality material beautiful design where correct no imperfections”
“Trash”
“Not properly cut”
“Received used product”
“Not all the cut-outs are accurate”
“they smell horrible”
“Paper thin”
“Very\nThin and flimsy”
“making it a pain to clean up”
“The material feels cheap and flimsy, making it hard to reuse”
Top return reasons
Common questions
- Is rangoli stencils profitable to sell on Amazon United States?
- The niche generates $4K/yr across 38 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -6.3%. Flapen's verdict: Skip it (42/100).
- How competitive is the rangoli stencils niche?
- 30 brands and 34 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 47% of demand.
- What do buyers complain about in rangoli stencils?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Cutting/Trimming. The return rate is 6.7% — above our launch gate.
- What does it cost to enter the rangoli stencils niche?
- Listings span $3.85–$27.05; the average listing price is $11.22 (sweet spot $15–$100). The average incumbent carries 177 reviews — the moat a new listing must climb.