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Rangoli Stencils

Fail

Shoppers spend an estimated $4K a year here, so Rangoli Stencils is a Fail.

Flapen Score
42
42 / 100
Ranks 3,179 of 4,656 Arts, Crafts & Sewing niches · −4 vs the category median of 46
Market size
$4K/yr91K searches / yr
90-day growth
-6.3%search demand this quarter
Competition
43%top-5 click share · 30 brands · 34 sellers

Flapen Score

Rangoli Stencils against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Rangoli Stencils is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rangoli Stencils market on Amazon at a glance

Shoppers on Amazon United States searched for Rangoli Stencils 91K times last year and spent an estimated $4K. The top 5 brands take 47% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
-6.3%
Conversion, latest week
0.4%
Market size, estimated
$4Ka year
Top search term
kolam stencils indian14K searches a year

02 · Price

A sale here is worth $11.22.

Listings sell for $11.22 on average, from $3.85 to $27.05. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $11.22 that is $0 to $1K a year per listing.

Average price
$11.22under the $15 to $100 sweet spot
Price range
$3.85–$27.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
6.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 22.2% of listings are out of stock. The average listing ranks #2,399 within Drawing. It carries 177 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
87%
Out of stock, average day
22.2%
Average rank
#2,399in Drawing
Average rating
4.22 starsAmazon United States average 4.42 stars
Average reviews
177per listing
Listings tracked
38

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Rangoli Stencils products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

30 falling

Sellers

34

Top-5 brand share

47%

Top 20: 92%

Top-5 click share

43%

Top 20: 86%

Open market

46%

  • Brand 113%
  • Brand 212%
  • Brand 38%
  • Brand 48%
  • Brand 56%
  • Brand 66%

Demand

Rangoli Stencils search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '26NovDecJanFebMarAprMayJun

Peak months: Oct · busiest ÷ quietest = 46.6× · 9 of 12 months tracked

Search terms

Top Rangoli Stencils search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kolam stencils indian14K/yr
  • rangoli stencils49K/yr
  • rangoli stencil6K/yr
  • diwali rangoli stencils21K/yr
  • rangoli stencils for diwali582/yr
  • rangoli stencils indian for floor968/yr

Reviews and returns

What reviews say buyers love and hate about Rangoli Stencils

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
27%of negative reviews mention “Size-Overall”
6.7%of orders come back
“Size was a lot large then I expected it was thinking 2in wide try more lik 3-4in good quality material beautiful design where correct no imperfections”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Rangoli Stencils questions

Answered from the same tracked data.