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Rangoli Powder

Fail

Demand is soft, at -60.7% this quarter, so Rangoli Powder is a Fail.

Flapen Score
41
41 / 100
Ranks 3,360 of 4,656 Arts, Crafts & Sewing niches · −5 vs the category median of 46
Market size
$37K/yr59K searches / yr
90-day growth
-60.7%search demand this quarter
Competition
63%top-5 click share · 12 brands · 16 sellers

Flapen Score

Rangoli Powder against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Rangoli Powder is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rangoli Powder market on Amazon at a glance

Shoppers on Amazon United States searched for Rangoli Powder 59K times last year and spent an estimated $37K. The top 5 brands take 75% of clicks. Demand peaks in Oct–Nov. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -60.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
-60.7%
Conversion, latest week
3.9%
Market size, estimated
$37Ka year
Peak month
October78.6× the quietest month
Top search term
rangoli powder17K searches a year

02 · Price

A sale here is worth $16.09.

Listings sell for $16.09 on average, from $7.67 to $41.57. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $16.09 that is $0 to $2K a year per listing.

Average price
$16.09inside the $15 to $100 sweet spot
Price range
$7.67–$41.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

47% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #375 within Glitter. It carries 288 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
100%
Out of stock, average day
12.1%
Average rank
#375in Glitter
Average rating
4.23 starsAmazon United States average 4.42 stars
Average reviews
288per listing
Listings tracked
15

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Rangoli Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

16

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

20%

  • Brand 123%
  • Brand 219%
  • Brand 313%
  • Brand 413%
  • Brand 57%
  • Brand 65%

Demand

Rangoli Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 78.6×

Search terms

Top Rangoli Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rangoli powder17K/yr
  • rangoli colors32K/yr
  • rangoli colors for diwali11K/yr

Reviews and returns

What reviews say buyers love and hate about Rangoli Powder

We read the reviews and the return reasons for every product selling here.

48%of positive reviews mention “Color”
29%of negative reviews mention “Color”
3.8%of orders come back
“the color did NOT stay on the t-shirts”
A buyer, on “Color”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Rangoli Powder questions

Answered from the same tracked data.