Rangoli
MaybeThe top 5 brands take only 37% of clicks. But demand is soft, at -29.2% this quarter, so Rangoli is a Maybe.
- Flapen Score
- 50 / 100Top 30% of 4,656 Arts, Crafts & Sewing niches · +4 vs the category median of 4650
- Market size
- $46K/yr359K searches / yr
- 90-day growth
- -29.2%search demand this quarter
- Competition
- 31%top-5 click share · 42 brands · 52 sellers
Flapen Score
Rangoli against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Rangoli is stronger. Inside it, weaker.
Market
The Rangoli market on Amazon at a glance
Shoppers on Amazon United States searched for Rangoli 359K times last year and spent an estimated $46K. The top 5 brands take 37% of clicks. Demand peaks in Oct–Nov. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 359K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -29.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.
- Searches, last 12 months
- 359K
- Growth, 90 days vs prior 90
- -29.2%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $46Ka year
- Peak month
- October58.7× the quietest month
- Top search term
- rangoli mat68K searches a year
02 · Price
A sale here is worth $15.33.
Listings sell for $15.33 on average, from $3.57 to $68.51. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $15.33 that is $2K to $4K a year per listing.
- Average price
- $15.33inside the $15 to $100 sweet spot
- Price range
- $3.57–$68.51
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 6.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
57% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 21.7% of listings are out of stock. The average listing ranks #7,106 within Drawing. It carries 111 reviews at 4.14 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 91%
- Out of stock, average day
- 21.7%
- Average rank
- #7,106in Drawing
- Average rating
- 4.14 starsAmazon United States average 4.42 stars
- Average reviews
- 111per listing
- Listings tracked
- 58
04 · Newcomers
0 of last year's 15 launches cleared the first-year sales bar.
15 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 15
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Rangoli products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Bnesi Wooden DIY Floral Rangoli Mat Easy to Use or to Fill Rangoli Template Rangoli Decorative Boards for Indian Traditional Festival New Year Decor (Wood Floral)
- Price
- $8.49
- Rating
- 4.0/5
- Reviews
- 186
- Age
- 2y ago

FoldTier 4 Pcs 12 Inch Diwali Rangoli Stencils Wooden DIY Sand Art Making Kit Lotus Elephant Peacock Stencils Varalakshmi Pooja Diwali Items for Indian Onam Festival Home Decor(Diya)
- Price
- $9.14
- Rating
- 3.7/5
- Reviews
- 54
- Age
- 1y ago

Kulture Khazana: Make Your Own Rangoli Mandala Sand Art Ki - Mess-Free Craft DIY Glitter Sand Art India & South Asian Culture Activity Kids Ages 5+
- Price
- $15.55
- Rating
- 4.7/5
- Reviews
- 54
- Age
- 2y ago

Drydiet 20 Inch Diwali Rangoli Mat Decorations Indian Diwali Door Mat for Home Peacock and Petals Decoration Non Slip Washable Rug for Indian Traditional Pooja New Year Entrance Gift
- Price
- $15.31
- Rating
- 4.5/5
- Reviews
- 298
- Age
- 1y ago

Mandala Stencils for Painting Small Diwali Rangoli Stencils for Crafts on Wood Wall Furniture Fabric Tile Rock Mat Plastic Drawing Templates for Diwali Decorations DIY Projects & Home Decor
- Price
- $3.85
- Rating
- 4.5/5
- Reviews
- 256
- Age
- 2y ago
Trending
estimated 90-day click momentum
The Flow Mat PURE (Mandala Charcoal)
- Price
- $68.51
- Rating
- 3.6/5
- Reviews
- 34
- Age
- 5y ago

Self-Adhesive Rangoli Stickers 30x30 cm | Floral Mandala Design for Door Floor & Pooja Room | Waterproof Diwali & Festival Decorative Sticker (Traditional Peacock Multicolor)
- Price
- $7.54
- Rating
- 4.8/5
- Reviews
- 4
- Age
- 10mo ago

BeYumi Coloring Mandala Craft Kit - 83Pcs Color Your Own Mandala Kit for Kid Diwali DIY Floral Rangoli Ornament Card Indian Traditional Festival Hanging Decor School Classroom Party Activity Art Craft
- Price
- $11.62
- Rating
- 4.7/5
- Reviews
- 17
- Age
- 2y ago

AuroraTurn 24 Inch Diwali Decorations for Home Floor Rangoli Mat Indian Diwali Lotus Decor Varamahalakshmi Pooja Reusable Rangoli Mat for Indian Traditional Pooja Festival Diwali Home Floor Decor
- Price
- $12.72
- Rating
- 2.4/5
- Reviews
- 3
- Age
- 9mo ago

TUSAUW Diwali Decorations for Home 24 Inch Floor Rangoli Mat Indian Diwali Lotus Decor Varamahalakshmi Pooja Reusable Rangoli Mat for Indian Traditional Pooja Festival Diwali Home Floor Decor
- Price
- $13.15
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 10mo ago
Newest
by launch date
AuroraTurn 24 Inch Diwali Decorations for Home Floor Rangoli Mat Indian Diwali Lotus Decor Varamahalakshmi Pooja Reusable Rangoli Mat for Indian Traditional Pooja Festival Diwali Home Floor Decor
- Price
- $12.72
- Rating
- 2.4/5
- Reviews
- 3
- Age
- 9mo ago

BrightRow 8 Pcs Diwali Rangoli Stencils Wooden DIY Making Kit 12 Inch Reusable Rectangular Rangoli Painting Stencils for Diwali Onam Varalakshmi Pooja Floor Crafts Indian Festival Decor
- Price
- $15.46
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 10mo ago

Self-Adhesive Rangoli Stickers 30x30 cm | Floral Mandala Design for Door Floor & Pooja Room | Waterproof Diwali & Festival Decorative Sticker (Traditional Peacock Multicolor)
- Price
- $7.54
- Rating
- 4.8/5
- Reviews
- 4
- Age
- 10mo ago

8Pcs 12 Inch Rangoli Stencils for Diwali Decoration Wooden DIY Sand Art Making Kit Lotus Peacock Floral Diya Stencils Diwali Items for Varalakshmi Pooja Decoration Onam Indian Festival Home Decor
- Price
- $10.98
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 10mo ago

Diwali Rangoli Floor Decoration | Traditional Round Mandala & Kolam Designs with Lakshmi Charan Paduka & Kalash | Colorful Decorative Designs for Home Pooja Festivals & Parties (Artistic)
- Price
- $5.58
- Rating
- 3.7/5
- Reviews
- 3
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 31% of clicks, no more. An open shelf where new products get seen.
Brands
42 rising
Sellers
52
Est. top-5 brand share
37%
Top 20: 81%
Est. top-5 click share
31%
Top 20: 69%
Open market
58%
- Kulture Khazana9%
- Bnesi9%
- FoldTier8%
- Drydiet6%
- MLOLM6%
- Felixcraft4%
Demand
Rangoli search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 58.7×
Search terms
Top Rangoli search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- rangoli mat68K/yr
- rangoli stencils49K/yr
- rangoli73K/yr
- rangoli kit49K/yr
- rangoli stickers11K/yr
- rangoli mats for decoration21K/yr
- rangoli stencil6K/yr
- rangoli stencils for floor8K/yr
- rangoli stickers for floor5K/yr
- diwali rangoli21K/yr
Reviews and returns
What reviews say buyers love and hate about Rangoli
We read the reviews and the return reasons for every product selling here.
“Too small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rangoli questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









