rangoli
Worth a lookShows no brand lock-in (top 5 brands take 37% of clicks), but soft demand (-29.2% this quarter) keeps it on the watch list.
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Review moat
Great111avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great31%top-5 click share — an open shelf
Price range
Great$3.57–$68.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.33avg listing price — sweet spot $15–$100
Returns
Bad6.4%return rate — above 5% kills the launch gate
Market size
Bad$46K$46K/yr · 359K searches
Growth
Bad-29.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, rangoli is a $46K/yr Amazon United States market (359K searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 50/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
rangoli market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $92K–$123K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #7,106
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 57%
- Out of stock
- 21.7%
- Avg brand age
- 33 months
- Avg seller age
- 208 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
42 rising
Sellers
52
Top-5 brand share
37%
Top 20: 81%
Top-5 click share
31%
Top 20: 69%
Open market
58%
- Kulture Khazana9%
- Bnesi9%
- FoldTier8%
- Drydiet6%
- MLOLM6%
- Felixcraft4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -29.2% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 58.7×
Top rangoli search terms
- rangoli mat68K/yr
- rangoli stencils49K/yr
- rangoli73K/yr
- rangoli kit49K/yr
- rangoli stickers11K/yr
- rangoli mats for decoration21K/yr
- rangoli stencil6K/yr
- rangoli stencils for floor8K/yr
- rangoli stickers for floor5K/yr
- diwali rangoli21K/yr
Top rangoli products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bnesi Wooden DIY Floral Rangoli Mat Easy to Use or to Fill Rangoli Template Rangoli Decorative Boards for Indian Traditional Festival New Year Decor (Wood Floral)
Bnesi$8.494.0★186 rev
FoldTier 4 Pcs 12 Inch Diwali Rangoli Stencils Wooden DIY Sand Art Making Kit Lotus Elephant Peacock Stencils Varalakshmi Pooja Diwali Items for Indian Onam Festival Home Decor(Diya)
FoldTier$9.143.7★54 rev
Kulture Khazana: Make Your Own Rangoli Mandala Sand Art Ki - Mess-Free Craft DIY Glitter Sand Art India & South Asian Culture Activity Kids Ages 5+
Kulture Khazana$15.554.7★54 rev
Drydiet 20 Inch Diwali Rangoli Mat Decorations Indian Diwali Door Mat for Home Peacock and Petals Decoration Non Slip Washable Rug for Indian Traditional Pooja New Year Entrance Gift
Drydiet$15.314.5★298 rev
Mandala Stencils for Painting Small Diwali Rangoli Stencils for Crafts on Wood Wall Furniture Fabric Tile Rock Mat Plastic Drawing Templates for Diwali Decorations DIY Projects & Home Decor
Felixcraft$3.854.5★256 rev
Newest
by launch date
AuroraTurn 24 Inch Diwali Decorations for Home Floor Rangoli Mat Indian Diwali Lotus Decor Varamahalakshmi Pooja Reusable Rangoli Mat for Indian Traditional Pooja Festival Diwali Home Floor Decor
AuroraTurn$12.723 rev
BrightRow 8 Pcs Diwali Rangoli Stencils Wooden DIY Making Kit 12 Inch Reusable Rectangular Rangoli Painting Stencils for Diwali Onam Varalakshmi Pooja Floor Crafts Indian Festival Decor
BrightRow$15.462 rev
Self-Adhesive Rangoli Stickers 30x30 cm | Floral Mandala Design for Door Floor & Pooja Room | Waterproof Diwali & Festival Decorative Sticker (Traditional Peacock Multicolor)
Dordeli$7.544 rev
8Pcs 12 Inch Rangoli Stencils for Diwali Decoration Wooden DIY Sand Art Making Kit Lotus Peacock Floral Diya Stencils Diwali Items for Varalakshmi Pooja Decoration Onam Indian Festival Home Decor
Generic$10.982 rev
Diwali Rangoli Floor Decoration | Traditional Round Mandala & Kolam Designs with Lakshmi Charan Paduka & Kalash | Colorful Decorative Designs for Home Pooja Festivals & Parties (Artistic)
Generic$5.583 rev
Trending
90-day click momentum
The Flow Mat PURE (Mandala Charcoal)
yogadesignlab$68.513.6★
Self-Adhesive Rangoli Stickers 30x30 cm | Floral Mandala Design for Door Floor & Pooja Room | Waterproof Diwali & Festival Decorative Sticker (Traditional Peacock Multicolor)
Dordeli$7.544.8★
BeYumi Coloring Mandala Craft Kit - 83Pcs Color Your Own Mandala Kit for Kid Diwali DIY Floral Rangoli Ornament Card Indian Traditional Festival Hanging Decor School Classroom Party Activity Art Craft
BeYumi$11.624.7★
AuroraTurn 24 Inch Diwali Decorations for Home Floor Rangoli Mat Indian Diwali Lotus Decor Varamahalakshmi Pooja Reusable Rangoli Mat for Indian Traditional Pooja Festival Diwali Home Floor Decor
AuroraTurn$12.722.4★
TUSAUW Diwali Decorations for Home 24 Inch Floor Rangoli Mat Indian Diwali Lotus Decor Varamahalakshmi Pooja Reusable Rangoli Mat for Indian Traditional Pooja Festival Diwali Home Floor Decor
TUSAUW$13.151.0★
What buyers say about rangoli
What buyers praise and complain about, mined from review topics.What buyers love
“Really no complaints”
“The colors are very pretty”
“8/9 designs are beautiful”
“I have a glass bottle that I thought would be fun to do some”
“Very durable”
“Super fine sand”
“These are very pretty stickers”
“Extremely soft”
“Cleans easily”
“Love the size”
What buyers complain about
“Too small”
“Waste of money”
“Received used product”
“Not properly cut”
“they are flimsy foam”
“Not all the cut-outs are accurate”
“making it a pain to clean up”
“they smell horrible”
“Wish we could get more of the sticky pages by themselves”
“I dont like the colors”
Top return reasons
Common questions
- Is rangoli profitable to sell on Amazon United States?
- The niche generates $46K/yr across 58 tracked products. 0 of 15 products launched in the last 360 days are still selling. 90-day search growth is -29.2%. Flapen's verdict: Worth a look (50/100).
- How competitive is the rangoli niche?
- 42 brands and 52 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 37% of demand.
- What do buyers complain about in rangoli?
- Top complaints mined from reviews: Size-Overall, Value For Money, Product Condition. The return rate is 6.4% — above our launch gate.
- When does demand for rangoli peak?
- Demand peaks in Oct–Nov; the busiest month runs 58.7× the quietest.
- What does it cost to enter the rangoli niche?
- Listings span $3.57–$68.51; the average listing price is $15.33 (sweet spot $15–$100). The average incumbent carries 111 reviews — the moat a new listing must climb.