Is rainbow yarn profitable to sell on Amazon United States?

The niche generates $91K/yr across 33 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.1%. Flapen's verdict: Skip it (40/100).

How competitive is the rainbow yarn niche?

12 brands and 57 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in rainbow yarn?

Top complaints mined from reviews: Color, Size-Overall, Hard Feel. The return rate is 1.3%.

When does demand for rainbow yarn peak?

Demand peaks in Jun; the busiest month runs 2.0× the quietest.

What does it cost to enter the rainbow yarn niche?

Listings span $4.72–$20.78; the average listing price is $13.39 (sweet spot $15–$100). The average incumbent carries 5,793 reviews — the moat a new listing must climb.

rainbow yarn

Skip it

A small market ($91K/yr) — this niche doesn't clear our bar today.

Returns

Great1.3%

return rate — above 5% kills the launch gate

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Avg price

Good$13.39

avg listing price — sweet spot $15–$100

Price range

Okay$4.72–$20.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Review moat

Bad5,792.85

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$91K

$91K/yr · 262K searches

Growth

Bad-4.1%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, rainbow yarn is a $91K/yr Amazon United States market (262K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jun. Verdict: Skip it — 40/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

rainbow yarn market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: $107K–$134K; units × avg price
Conversion rate: 2.6%
Avg BSR: #274
Page quality: 0%
Prime: 97%
Sponsored: 42%
Out of stock: 2.7%
Avg brand age: 45 months
Avg seller age: 119 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

46%

Top 20: 84%

Open market

Red Heart75%
Lion Brand Yarn5%
DAERBOF4%
NICEEC3%
HEJIN3%
seremel2%
Open — no brand owns it (6 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.1% search growth over the last 90 days.

Peak months: Jun · busiest ÷ quietest = 2.0×

Open Trend

Top rainbow yarn search terms

rainbow yarn108K/yr -0.3%2.4% conv.
red heart bitty stripes yarn35K/yr -9.0%1.2% conv.
bitty stripes yarn19K/yr +27.1%0.9% conv.
rainbow yarn for crocheting20K/yr -15.5%2.1% conv.
red heart bitty stripes12K/yr -17.9%1.0% conv.
rainbow cotton yarn8K/yr +45.2%0.5% conv.
pride yarn4K/yr +154.4%0.8% conv.
red heart stripes yarn11K/yr -34.6%1.0% conv.
red heart super saver stripes6K/yr -5.3%1.0% conv.
yarn rainbow6K/yr -32.8%4.6% conv.

All search terms

Top rainbow yarn products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Red Heart Super Saver Bitty Stripes Unicorn Mane Yarn - 2 Pack of 283g/10oz - 100% Acrylic - #4 Worsted (Medium) - 515 Yards - Knitting/Crochet

Red Heart$17.264.7★2,057 rev

Red Heart Super Saver Bitty Stripes Crayon Box Yarn - 2 Pack of 10oz/283g - 100% Acrylic - #4 Worsted (Medium) - 515 Yards - Knitting/Crochet

Red Heart$18.474.7★2,057 rev

Red Heart Super Saver Yarn 3 Pack Favorite Stripe 3 Count

Red Heart$12.294.7★41,281 rev

Lion Brand Yarn Mandala Baby Yarn Rainbow Falls 1 Skein

Lion Brand Yarn$8.074.7★3,523 rev

Red Heart Rh Super Saver Stripes Favorite Stripe

Red Heart$6.864.7★2,278 rev

Newest

by launch date

Red Heart Super Saver Bitty Stripes Unicorn Mane Yarn - 2 Pack of 283g/10oz - 100% Acrylic - #4 Worsted (Medium) - 515 Yards - Knitting/Crochet

Red Heart$17.262,057 rev

1y ago

Red Heart Super Saver Bitty Stripes Yarn

Red Heart$12.6717 rev

1y ago

Plush Chunky Chenille Yarn Fluffy Velvet Yarn for Crocheting Soft Thick Bulky Yarn for Knitting and Making Clothes Hats Scarves Blankets Cushions(3.5oz 196.8yds Each (Rainbow Color)

DAERBOF$6.31499 rev

1y ago

Red Heart Super Saver Bitty Stripes Rainbow Yarn - 2 Pack of 10oz/283g - 100% Acrylic - #4 Worsted (Medium) - 515 Yards - Knitting/Crochet

Red Heart$16.482,057 rev

1y ago

Red Heart Super Saver Bitty Stripes Moonbeam Yarn - 2 Pack of 10oz/283g - 100% Acrylic - #4 Worsted (Medium) - 515 Yards - Knitting/Crochet

Red Heart$16.062,057 rev

1y ago

What buyers say about rainbow yarn

What buyers praise and complain about, mined from review topics.

What buyers love

Color38%

“Beautiful color”

Quality-Overall10%

“Good quality and easy to work with”

Value For Money8%

“Great value”

Soft Feel6%

“Soft, easy to work with”

Ease Of Use5%

“easy to use”

Upholstery/Fabric Quality4%

“Great Yarn”

Material Quality4%

“oh so soft and vibrant, pure cotton for sure”

Advertised Vs Actual Product3%

“It was just what I wanted”

Stitch/Finish/Polish2%

“Makes a really nice finished item”

Fun/Entertainment Experience1%

“Inspiring and cheerful”

What buyers complain about

Color21%

“Colors in person are not like the picture”

Size-Overall14%

“Very loose”

Hard Feel8%

“it is not generally soft”

Quality-Overall5%

“It is low quality”

Value For Money5%

“A little pricey”

Material Quality4%

“Very disappointed in this yarn”

Advertised Vs Actual Product4%

“Doesn't Look Like the Photo”

Thickness3%

“Thickness is a little bit uneven”

Smell3%

“They smelled bad like moldy storage”

Ease Of Use3%

“It is not easy to work”

Top return reasons

Color35%

Size-Overall13%

Advertised Vs Actual Product10%

Material Quality9%

Display Colors8%

Thin6%

Value For Money3%

Quality-Overall3%

Hard Feel3%

Thickness2%

Common questions

Is rainbow yarn profitable to sell on Amazon United States?: The niche generates $91K/yr across 33 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.1%. Flapen's verdict: Skip it (40/100).
How competitive is the rainbow yarn niche?: 12 brands and 57 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in rainbow yarn?: Top complaints mined from reviews: Color, Size-Overall, Hard Feel. The return rate is 1.3%.
When does demand for rainbow yarn peak?: Demand peaks in Jun; the busiest month runs 2.0× the quietest.
What does it cost to enter the rainbow yarn niche?: Listings span $4.72–$20.78; the average listing price is $13.39 (sweet spot $15–$100). The average incumbent carries 5,793 reviews — the moat a new listing must climb.

rainbow yarn

rainbow yarn market data

Competition & brand share

Demand & seasonality

Top rainbow yarn search terms

Top rainbow yarn products on Amazon

Top sellers

Newest

Trending

What buyers say about rainbow yarn

What buyers love

What buyers complain about

Top return reasons

Common questions

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