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Rainbow Yarn

Fail

Shoppers spend an estimated $91K a year here, so Rainbow Yarn is a Fail.

Flapen Score
40
40 / 100
Ranks 3,499 of 4,656 Arts, Crafts & Sewing niches · −6 vs the category median of 46
Market size
$91K/yr262K searches / yr
90-day growth
-4.1%search demand this quarter
Competition
46%top-5 click share · 12 brands · 57 sellers

Flapen Score

Rainbow Yarn against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Rainbow Yarn is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rainbow Yarn market on Amazon at a glance

Shoppers on Amazon United States searched for Rainbow Yarn 262K times last year and spent an estimated $91K. The top 5 brands take 90% of clicks. Demand peaks in Jun. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 262K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $91K a year.

Searches, last 12 months
262K
Growth, 90 days vs prior 90
-4.1%
Conversion, latest week
2.6%
Market size, estimated
$91Ka year
Peak month
June2.0× the quietest month
Top search term
rainbow yarn108K searches a year

02 · Price

A sale here is worth $13.39.

Listings sell for $13.39 on average, from $4.72 to $20.78. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $13.39 that is $1K to $3K a year per listing.

Average price
$13.39under the $15 to $100 sweet spot
Price range
$4.72–$20.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

42% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #274 within Knitting & Crochet. It carries 5,793 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
97%
Out of stock, average day
2.7%
Average rank
#274in Knitting & Crochet
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
5,793per listing
Listings tracked
33

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Rainbow Yarn products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

57

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

46%

Top 20: 84%

Open market

8%

  • Brand 175%
  • Brand 25%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (6 brands, 8%)

Demand

Rainbow Yarn search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 2.0×

Search terms

Top Rainbow Yarn search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rainbow yarn108K/yr
  • red heart bitty stripes yarn35K/yr
  • bitty stripes yarn19K/yr
  • rainbow yarn for crocheting20K/yr
  • red heart bitty stripes12K/yr
  • rainbow cotton yarn8K/yr
  • pride yarn4K/yr
  • red heart stripes yarn11K/yr
  • red heart super saver stripes6K/yr
  • yarn rainbow6K/yr

Reviews and returns

What reviews say buyers love and hate about Rainbow Yarn

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Color”
21%of negative reviews mention “Color”
1.3%of orders come back
“Colors in person are not like the picture”
A buyer, on “Color”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Rainbow Yarn questions

Answered from the same tracked data.