Is rainbow streamers profitable to sell on Amazon United States?

The niche generates $72K/yr across 24 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -33.5%. Flapen's verdict: Skip it (41/100).

How competitive is the rainbow streamers niche?

17 brands and 24 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 65% of demand.

What do buyers complain about in rainbow streamers?

Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 2.7%.

When does demand for rainbow streamers peak?

Demand peaks in Mar–Jun; the busiest month runs 5.5× the quietest.

What does it cost to enter the rainbow streamers niche?

Listings span $5.84–$16.84; the average listing price is $9.33 (sweet spot $15–$100). The average incumbent carries 1,122 reviews — the moat a new listing must climb.

rainbow streamers

Skip it

Soft demand (-33.5% this quarter) — this niche doesn't clear our bar today.

Conversion

Great10.0%

search→purchase rate — share of searches ending in a sale

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Review moat

Good1,121.79

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.7%

return rate — above 5% kills the launch gate

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Avg price

Okay$9.33

avg listing price — sweet spot $15–$100

Market size

Bad$72K

$72K/yr · 77K searches

Price range

Bad$5.84–$16.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-33.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, rainbow streamers is a $72K/yr Amazon United States market (77K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Mar–Jun. Verdict: Skip it — 41/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

rainbow streamers market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: $75K–$93K; units × avg price
Conversion rate: 10.0%
Avg BSR: #48
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 4.9%
Avg brand age: 36 months
Avg seller age: 201 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

54%

Top 20: 95%

Open market

28%

PartyWoo21%
Suaxova16%
Oun Nana11%
PIGETALE8%
ZATAYE8%
Captain Decor7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -33.5% search growth over the last 90 days.

Peak months: Mar, Jun · busiest ÷ quietest = 5.5×

Open Trend

Top rainbow streamers search terms

rainbow streamers59K/yr -27.2%8.0% conv.
rainbow streamer7K/yr -44.6%6.6% conv.
rainbow crepe paper streamers4K/yr -43.9%11.8% conv.
rainbow crepe paper4K/yr -65.2%8.8% conv.
rainbow streamers party decorations3K/yr -57.0%7.4% conv.

All search terms

Top rainbow streamers products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PartyWoo Crepe Paper Streamers 8pcs 656ft Pack of Rainbow Colorful Crepe Paper Streamers for Graduation Baby Shower Unicorn Fiesta Safari Flower Spring Rainbow Theme Birthday Party Decorations

PartyWoo$6.854.7★1,323 rev

Suaxova 6 Rolls 492ft Rainbow Crepe Paper Streamers 6 Colors Pack of Paper Party Streamers for Colorful Party Decorations Birthday Decorations Wedding Decorations (1.8 Inch x 82 Ft/Roll)

Suaxova$5.844.7★487 rev

2 Pack Rainbow Backdrop Curtains 3.28 FT x 7.05 FT Colofull Party Decorations Metallic Tinsel Backdrop Fringe Curtains Party Streamer Rainbow Party Supplies for Wedding Birthday Party Engagement

ZATAYE$7.264.6★4,781 rev

Captain Decor 8 Crepe Paper Streamers Rolls 656ft Pack of Unique 8 Rainbow Streamers Party Decorations Birthday Streamers Party Streamers for Wedding Decoration (1.8 inch x 82 ft/Roll)

Captain Decor$7.144.6★2,286 rev

Tlswshsy 6 Rolls Rainbow Crepe Paper Streamers 197 ft Colorful Crepe Rolls Rainbow Streamer Paper Decoration for Pride Day Gay LGBT Birthday Wedding Ceremony Baby Shower Festivals Party DIY Crafts

Tlswshsy$7.524.4★58 rev

Newest

by launch date

Crepe Paper Streamers 9 Rolls 738ft Rainbow Party Streamers

WSICSE$8.04112 rev

3mo ago

10 Rolls Rainbow Crepe Paper Streamers 328 ft Colorful Crepe Rolls Rainbow Party Streamers Crepe Paper for Pride Day Gay LGBT Birthday Bridal Baby Shower Party DIY Crafts

Karjiaja$9.1310 rev

5mo ago

Party Crepe Paper Streamers 12 Rolls 984ft Rainbow Streamers Party Decorations for Birthday Wedding Mothers Day Graduation Baby Shower Decor 1.77 Inch x 82 Ft/Roll

WSICSE$9.9914 rev

5mo ago

Oubest 12 Rolls Rainbow and Pastel Crepe Paper Streamers Party Decorations 2.2 Inch Wide Colorful Party Streamers for Birthday Baby Shower Wedding Halloween Christmas Decorations DIY Crafts

Oubest$7.0631 rev

10mo ago

PIGETALE 6 Rolls Rainbow Party Streamers Crepe Paper Rainbow Party Decorations for Christmas Birthday Wedding Bachelorette Bridal Baby Shower Pride Party Candyland Backdrop DIY Supplies Art Crafts

PIGETALE$7.8562 rev

11mo ago

What buyers say about rainbow streamers

What buyers praise and complain about, mined from review topics.

What buyers love

Color33%

“Colors were gorgeous”

Quality-Overall12%

“Excellent quality”

Advertised Vs Actual Product10%

“Just what I need”

Value For Money7%

“Good deal”

Ease Of Use4%

“Easy to use”

Durability4%

“held up well”

Design-Overall3%

“Cute Classroom Decor”

Thickness2%

“Love the thickness of these curtains”

Material Quality2%

“Great material”

Strength2%

“Sturdy”

What buyers complain about

Size-Overall16%

“The rolls were much smaller than we expected”

Color11%

“the colors are very pale”

Quality-Overall10%

“Low Quality”

Thickness8%

“Cheap Thin crap”

Value For Money5%

“it couldve been fuller for the price”

Adhesion/Stickiness5%

“Abysmal Adhesive”

Assembly/Installation3%

“as it doesnt come pre-assembled”

Strength3%

“flimsy”

Durability3%

“It fell apart really fast”

Advertised Vs Actual Product2%

“I probably didnt spend enough time reading the description because I was shocked at how narrow”

Top return reasons

Color22%

Size-Overall19%

Value For Money18%

Advertised Vs Actual Product8%

Quality-Overall5%

Display Colors5%

Thin3%