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Rainbow Streamers

Fail

Demand is soft, at -33.5% this quarter, so Rainbow Streamers is a Fail.

Flapen Score
41
41 / 100
Ranks 3,360 of 4,656 Arts, Crafts & Sewing niches · −5 vs the category median of 46
Market size
$72K/yr77K searches / yr
90-day growth
-33.5%search demand this quarter
Competition
54%top-5 click share · 17 brands · 24 sellers

Flapen Score

Rainbow Streamers against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Rainbow Streamers is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rainbow Streamers market on Amazon at a glance

Shoppers on Amazon United States searched for Rainbow Streamers 77K times last year and spent an estimated $72K. The top 5 brands take 65% of clicks. Demand peaks in Mar–Jun. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 10.0% of those searches ended in a purchase.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -33.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $72K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
-33.5%
Conversion, latest week
10.0%
Market size, estimated
$72Ka year
Peak month
March5.5× the quietest month
Top search term
rainbow streamers59K searches a year

02 · Price

A sale here is worth $9.33.

Listings sell for $9.33 on average, from $5.84 to $16.84. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $9.33 that is $2K to $5K a year per listing.

Average price
$9.33under the $15 to $100 sweet spot
Price range
$5.84–$16.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$2K–$5K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #48 within Paper & Paper Crafts. It carries 1,122 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
4.9%
Average rank
#48in Paper & Paper Crafts
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
1,122per listing
Listings tracked
24

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Rainbow Streamers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

24

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

54%

Top 20: 95%

Open market

28%

  • Brand 121%
  • Brand 216%
  • Brand 311%
  • Brand 48%
  • Brand 58%
  • Brand 67%

Demand

Rainbow Streamers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Jun · busiest ÷ quietest = 5.5×

Search terms

Top Rainbow Streamers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rainbow streamers59K/yr
  • rainbow streamer7K/yr
  • rainbow crepe paper streamers4K/yr
  • rainbow crepe paper4K/yr
  • rainbow streamers party decorations3K/yr

Reviews and returns

What reviews say buyers love and hate about Rainbow Streamers

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Color”
16%of negative reviews mention “Size-Overall”
2.7%of orders come back
“The rolls were much smaller than we expected”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Rainbow Streamers questions

Answered from the same tracked data.