Is rainbow squeeze art kit profitable to sell on Amazon United States?

The niche generates $5K/yr across 12 tracked products. 2 of 9 products launched in the last 360 days are still selling. 90-day search growth is +94.5%. Flapen's verdict: Worth a look (52/100).

How competitive is the rainbow squeeze art kit niche?

8 brands and 12 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in rainbow squeeze art kit?

Top complaints mined from reviews: Paint Quality, Advertised Vs Actual Product, Functionality-Overall. The return rate is 1.3%.

What does it cost to enter the rainbow squeeze art kit niche?

Listings span $13.10–$20.77; the average listing price is $15.45 (sweet spot $15–$100). The average incumbent carries 55 reviews — the moat a new listing must climb.

rainbow squeeze art kit

Worth a look

Shows beatable incumbent ratings (3.6★), but a small market ($5K/yr) keeps it on the watch list.

Quality gap

Incredible3.6★

avg incumbent rating — lower means beatable quality

Review moat

Incredible55.42

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.3%

return rate — above 5% kills the launch gate

Growth

Great+94.5%

90-day search growth — must beat 0% to launch

Avg price

Great$15.45

avg listing price — sweet spot $15–$100

Price range

Great$13.10–$20.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Competition

Bad79%

top-5 click share — a locked-up shelf

Market size

Bad$5K

$5K/yr · 19K searches

Signals Low Review Barrier Quality Gap

According to Flapen's Amazon United States niche tracking, rainbow squeeze art kit is a $5K/yr Amazon United States market (19K searches/yr). The top 5 brands hold 89% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

rainbow squeeze art kit market data

Units sold / yr: 2K–2K; avg 100–250/product
Revenue / yr: $23K–$31K; units × avg price
Conversion rate: 1.6%
Avg BSR: #293
Page quality: 0%
Prime: 83%
Sponsored: 100%
Out of stock: 16.2%
Avg brand age: 24 months
Avg seller age: 177 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

PURPLE LADYBUG53%
GAKICO14%
LEERYOUQU8%
Generic7%
ploreatu6%
AIIONP5%
Open — no brand owns it (2 brands, 6%)

Demand

Weekly Amazon search volume, last 10 weeks — +94.5% search growth over the last 90 days.

Open Trend

Top rainbow squeeze art kit search terms

rainbow squeeze art kit10K/yr +235.6%6.4% conv.
rainbow squeeze art7K/yr +26.8%6.9% conv.
color squeeze art2K/yr -10.6%5.9% conv.

All search terms

Top rainbow squeeze art kit products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Squeegee Art Kit for Kids - Animals Theme with Kids Painting Kit & Sticker Art - Paint Your Own Arts and Crafts for Kids - Birthday Gifts for Boys & Girls 5 6 7 8 9 - Mess Free Paint Craft Kits

PURPLE LADYBUG$14.163.7★109 rev

GAKICO Rainbow Scratch Art for Kids: Creative Squeegee Painting Kits Rainbow Scratch Paper Art Set Squeeze Magic Reveal Craft Kits DIY Postcards Party Favors Novelty Gifts for Girls Boys

GAKICO$13.244.3★33 rev

Squeegee Rainbow Squeeze Art Kit for Kids - Princess & Unicorn Painting Kit with Kids Stickers & Mess Free Paints - Girls Birthday Gifts Age 6-7 8 10 Arts and Crafts for Girls - Gift for Girls

PURPLE LADYBUG$13.103.7★109 rev

LEERYOUQU Squeegee Art Craft Kit Creative Painting Kit for Kids Rainbow Scratch Paper Art Set Notebooks Magic Dot Scratch Painting Party DIY Gifts for Girls and Boys

LEERYOUQU$14.524.0★78 rev

Rainbow Squeeze Art Kit Creative Squeegee Painting Kit Magic Rainbow Scratch Paper Art Set Squeeze Magic Reveal Craft Kits DIY Postcards Scratch Art Party Favors Novelty Birthday Gifts (2 Pack)

ploreatu$18.911.8★5 rev

Newest

by launch date

Rainbow Squeeze Art Kit Creative Squeegee Painting Kit Magic Rainbow Scratch Paper Art Set Squeeze Magic Reveal Craft Kits DIY Postcards Scratch Art Party Favors Novelty Birthday Gifts (2 Pack)

ploreatu$18.915 rev

1mo ago

Upgrade Magic Rainbow Scratch Paper Art Set Creative Squeegee Painting Kit Rainbow Squeeze Art Kit DIY Postcards Scratch Art Gifts for Party Birthday Festival (Set B)

Generic$15.0817 rev

2mo ago

Upgrade Magic Rainbow Scratch Paper Art Set Creative Squeegee Painting Kit Rainbow Squeeze Art Kit DIY Postcards Scratch Art Gifts for Party Birthday Festival (Set A)

Generic$14.9517 rev

2mo ago

Rainbow Squeeze Art Kit 2026 Upgrade Magic Scratch Paper Art Set Creative Squeegee Painting Kit DIY Postcards Scratch Art Party Favors Novelty Birthday Gifts (Set B)

AIIONP$15.972 rev

3mo ago

2 Pack Rainbow Squeeze Art Kit 2026 Upgrade Magic Scratch Paper Art Set Creative Squeegee Painting Kit DIY Postcards Scratch Art Party Favors Novelty Birthday Gifts (A+B)

AIIONP$20.772 rev

3mo ago

What buyers say about rainbow squeeze art kit

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience36%

“fun for kids to do”

Ease Of Use13%

“Easy to use”

Value For Money5%

“Great value”

Color4%

“The colors are nice”

Ease Of Cleaning4%

“clean up was easy”

Quality-Overall4%

“Great quality”

Design-Overall3%

“First off, the art is really cute”

Instructions/User Manual/Troubleshooting3%

“Easy to follow directions my 10”

Paint Quality3%

“The completed artwork can be displayed, shared, or even used as personalized cards and gifts, which adds additional value to the experience”

Creativity2%

“Honestly, it was an amazing buy, a creative, stress-free activity that keeps them entertained while letting their imaginations run wild”

What buyers complain about

Paint Quality15%

“the paint stained the table”

Advertised Vs Actual Product12%

“Not as advertised”

Functionality-Overall11%

“doesn't really work as shown”

Value For Money8%

“kinda expensive for what it is”

Ease Of Use7%

“Not easy to use”

Mess Free6%

“Made a mess”

Instructions/User Manual/Troubleshooting5%

“there were no instructions included”

Color5%

“it made a weird ugly brownish color”

Strength4%

“he wasnt strong enough to squeeze them”

Quality-Overall3%

“Poor quality control”

Top return reasons

Paint Quality26%

Advertised Vs Actual Product13%

Value For Money12%

Size-Overall11%

Functionality-Overall9%

Quality-Overall6%

Product Condition5%

Defective Material/Parts4%

Leak-Proof2%

Instructions/User Manual/Troubleshooting2%

Common questions

Is rainbow squeeze art kit profitable to sell on Amazon United States?: The niche generates $5K/yr across 12 tracked products. 2 of 9 products launched in the last 360 days are still selling. 90-day search growth is +94.5%. Flapen's verdict: Worth a look (52/100).
How competitive is the rainbow squeeze art kit niche?: 8 brands and 12 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in rainbow squeeze art kit?: Top complaints mined from reviews: Paint Quality, Advertised Vs Actual Product, Functionality-Overall. The return rate is 1.3%.
What does it cost to enter the rainbow squeeze art kit niche?: Listings span $13.10–$20.77; the average listing price is $15.45 (sweet spot $15–$100). The average incumbent carries 55 reviews — the moat a new listing must climb.