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Rainbow Scratch Notes

Fail

Shoppers spend an estimated $8K a year here, so Rainbow Scratch Notes is a Fail.

Flapen Score
30
30 / 100
Ranks 4,450 of 4,656 Arts, Crafts & Sewing niches · −16 vs the category median of 46
Market size
$8K/yr23K searches / yr
90-day growth
-28.5%search demand this quarter
Competition
70%top-5 click share · 12 brands · 25 sellers

Flapen Score

Rainbow Scratch Notes against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Rainbow Scratch Notes is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rainbow Scratch Notes market on Amazon at a glance

Shoppers on Amazon United States searched for Rainbow Scratch Notes 23K times last year and spent an estimated $8K. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -28.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
-28.5%
Conversion, latest week
3.2%
Market size, estimated
$8Ka year
Peak month
December5.7× the quietest month
Top search term
rainbow scratch notes8K searches a year

02 · Price

A sale here is worth $11.08.

Listings sell for $11.08 on average, from $4.33 to $25.80. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $11.08 that is $1K to $3K a year per listing.

Average price
$11.08under the $15 to $100 sweet spot
Price range
$4.33–$25.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #121 within Scratchboards & Foil Engraving. It carries 8,219 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
94%
Out of stock, average day
7.7%
Average rank
#121in Scratchboards & Foil Engraving
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
8,219per listing
Listings tracked
17

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Rainbow Scratch Notes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

12 rising

Sellers

25

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

12%

  • Brand 131%
  • Brand 226%
  • Brand 317%
  • Brand 48%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (6 brands, 12%)

Demand

Rainbow Scratch Notes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.7×

Search terms

Top Rainbow Scratch Notes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rainbow scratch notes8K/yr
  • scratch notes7K/yr
  • scratch art rainbow mini notes3K/yr
  • scratch art notes2K/yr
  • scratch art paper bulk1K/yr
  • scratch note1K/yr
  • zmlm rainbow scratch mini art notes 125 magic scratch7/yr

Reviews and returns

What reviews say buyers love and hate about Rainbow Scratch Notes

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Fun/Entertainment Experience”
32%of negative reviews mention “Size-Overall”
0.9%of orders come back
“I feel like bigger ones would be too big”
A buyer, on “Size-Overall”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Rainbow Scratch Notes questions

Answered from the same tracked data.