Rainbow Pencils

Shoppers searched for this 253K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -32.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $110K a year.

Searches, last 12 months

253K

Growth, 90 days vs prior 90

-32.7%

Conversion, latest week

4.8%

Market size, estimated

$110Ka year

Peak month

December2.3× the quietest month

Top search term

rainbow pencils97K searches a year

Listings sell for $9.11 on average, from $4.20 to $22.61. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $9.11 that is $5K to $7K a year per listing.

Average price

$9.11under the $15 to $100 sweet spot

Price range

$4.20–$22.61

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

500–750

Revenue per listing a year

$5K–$7K

Returns

0.8%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #118 within Drawing. It carries 824 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

100%

Out of stock, average day

6.7%

Average rank

#118in Drawing

Average rating

4.67 starsAmazon United States average 4.42 stars

Average reviews

824per listing

Listings tracked

31

7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

3Amazon's first-year sales bar

Average brand age

50 months