rainbow loom wrap it loom bracelet maker
Worth a lookShows demand growing +85.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Great+85.9%90-day search growth — must beat 0% to launch
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Great$16.84avg listing price — sweet spot $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Price range
Good$6.07–$35.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay1,570.56avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$14K$14K/yr · 29K searches
According to Flapen's Amazon United States niche tracking, rainbow loom wrap it loom bracelet maker is a $14K/yr Amazon United States market (29K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Dec. Verdict: Worth a look — 59/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
rainbow loom wrap it loom bracelet maker market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $17K–$21K
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #317
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 6.8%
- Avg brand age
- 43 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
27 rising
Sellers
41
Top-5 brand share
61%
Top 20: 95%
Top-5 click share
45%
Top 20: 85%
Open market
32%
- Choose Friendship17%
- BENECREAT15%
- FINGERINSPIRE15%
- zwzxd8%
- Comidox7%
- Maynacs6%
Demand & seasonality
Weekly Amazon search volume, last 88 weeks — +85.9% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 15.8×
Top rainbow loom wrap it loom bracelet maker search terms
- friendship bracelet loom14K/yr
- friendship bracelet board8K/yr
- my friendship bracelet maker4K/yr
- choose friendship bracelet maker3K/yr
Top rainbow loom wrap it loom bracelet maker products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BENECREAT Wooden Bracelet Maker Braiding Loom Board with 42pcs Cudgels for Multicord Knitting Wristband Crafts Bracelet Making 9x5.9x0.6inch
BENECREAT$13.864.0★15 rev
FINGERINSPIRE 2 Pcs Friendship Bracelet Making Kit 9.4x4.7 inch Hole 10mm Rectangle Bracelet Braided Plate Bracelet Braiding Disc Set Bracelet String and Rewarding Activity
FINGERINSPIRE$11.614.1★13 rev
Choose Friendship My Friendship Bracelet Maker an American Original | 20 Pre-Cut Threads - Makes Up to 8 Bracelets | Craft Kit Kids Bracelet Making Kit Jewelry-Making Kit Gifts for Girls 8-12
Choose Friendship$23.064.4★9,793 rev
Friendship Bracelet Making Kit toys ages for 8 9 10 11 12 Year Old Girls Kids Travel Activity Set diy kit Arts and Crafts Bracelets String Maker Kit Great Christmas Birthday Gifts (Purple-Pink)
zwzxd$12.844.2★96 rev
Comidox 4Pcs Small Kumihimo Disk Friendship Bracelet Braiding Wheel Kit
Comidox$7.354.5★728 rev
Newest
by launch date
YcaeyLnaR Weaving DIY Craft Handheld Braiding Board - Portable Loom for Friendship Bracelet Making Easy to Use Weaving Tool 12-Peg Design for Up to 11-Strand Bracelets
YcaeyLnaR$8.940 rev
GadgetNova Adjustable Bracelet Maker Portable Braiding Tool for Friendship Bracelets 3D Printed Weaving Tool Bead Loom for DIY Handmade Crafts Jewelry Knitting
GadgetNova$9.880 rev
BOLVISEP 2-in-1 Friendship Bracelet Making Kit for Girls Ages 8-12 Create Stretch & Classic Bracelet Make 26+ Bracelets DIY Arts and Crafts Kit with beads Charms & Stickers Top Girl Birthday Gift
BOLVISEP$17.5247 rev
Maynacs Friendship Bracelet Making Kit for Girls 8-12 28 Pre-Cut Threads
Maynacs$25.591,716 rev
FINGERINSPIRE 2Pcs Plywood Wood Friendship Bracelet Making Kit 24x12cm/9.5x4.7 Inch Antique White String Bracelets Maker Craft Tool Rectangle with Heart Bracelet Braiding Disk for Beginners
FINGERINSPIRE$9.0715 rev
Trending
90-day click momentumBOLVISEP 2-in-1 Friendship Bracelet Making Kit for Girls Ages 8-12 Create Stretch & Classic Bracelet Make 26+ Bracelets DIY Arts and Crafts Kit with beads Charms & Stickers Top Girl Birthday Gift
BOLVISEP$17.524.2★
YcaeyLnaR Weaving DIY Craft Handheld Braiding Board - Portable Loom for Friendship Bracelet Making Easy to Use Weaving Tool 12-Peg Design for Up to 11-Strand Bracelets
YcaeyLnaR$8.940.0★
FINGERINSPIRE 2Pcs Plywood Wood Friendship Bracelet Making Kit 24x12cm/9.5x4.7 Inch Antique White String Bracelets Maker Craft Tool Rectangle with Heart Bracelet Braiding Disk for Beginners
FINGERINSPIRE$9.074.0★
GadgetNova Adjustable Bracelet Maker Portable Braiding Tool for Friendship Bracelets 3D Printed Weaving Tool Bead Loom for DIY Handmade Crafts Jewelry Knitting
GadgetNova$9.880.0★
Maynacs Friendship Bracelet Making Kit for Girls 8-12 28 Pre-Cut Threads
Maynacs$24.884.5★
What buyers say about rainbow loom wrap it loom bracelet maker
What buyers praise and complain about, mined from review topics.What buyers love
“The construction is high quality”
“Great variety of colors”
“Sweet gift”
“Lots of fun”
“Good value for the money”
“Easy to work with”
“The measurements are accurate”
“Just what I was looking for”
“The case is sturdy”
“The materials are of good, durable quality, allowing you to make multiple bracelets without any issues”
What buyers complain about
“Instructions not good”
“Not good quality”
“Hard to use”
“the circles should be smaller”
“Case isnt very sturdy”
“misleading picture”
“Bummed there was no gray”
“Wouldnt spend my money on this”
“Fabric Not what they say”
“The printed measurements seem to be ever so slightly off”
Top return reasons
Common questions
- Is rainbow loom wrap it loom bracelet maker profitable to sell on Amazon United States?
- The niche generates $14K/yr across 39 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +85.9%. Flapen's verdict: Worth a look (59/100).
- How competitive is the rainbow loom wrap it loom bracelet maker niche?
- 27 brands and 41 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in rainbow loom wrap it loom bracelet maker?
- Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Quality-Overall, Ease Of Use. The return rate is 1.6%.
- When does demand for rainbow loom wrap it loom bracelet maker peak?
- Demand peaks in Dec; the busiest month runs 15.8× the quietest.
- What does it cost to enter the rainbow loom wrap it loom bracelet maker niche?
- Listings span $6.07–$35.50; the average listing price is $16.84 (sweet spot $15–$100). The average incumbent carries 1,571 reviews — the moat a new listing must climb.