rainbow loom
Launch itA $3.4M/yr market growing +9.4% this quarter with returns at 1.1% — clears our launch bar.
Market size
Incredible$3.4M$3.4M/yr · 3.3M searches
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$15.78avg listing price — sweet spot $15–$100
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Price range
Good$5.75–$27.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Growth
Okay+9.4%90-day search growth — must beat 0% to launch
Review moat
Okay2,777.33avg incumbent reviews — the moat a new listing must climb
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, rainbow loom is a $3.4M/yr Amazon United States market (3.3M searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jun–Nov–Dec. Verdict: Launch it — 58/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
rainbow loom market data
- Units sold / yr
- 150K–200K
- avg 6,000–8,000/product
- Revenue / yr
- $2.4M–$3.2M
- units × avg price
- Conversion rate
- 6.5%
- Avg BSR
- #55
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 15.9%
- Avg brand age
- 38 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
28
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
52%
Top 20: 94%
Open market
7%
- Rainbow Loom46%
- XKDOUS13%
- Yestrong11%
- Booriss8%
- INSCRAFT8%
- YITOHOP7%
- Open — no brand owns it (5 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +9.4% search growth over the last 90 days.Peak months: Jun, Nov, Dec · busiest ÷ quietest = 3.0×
Top rainbow loom search terms
- rainbow loom959K/yr
- rubber band bracelet kit562K/yr
- rainbow loom kit351K/yr
- loom bracelet kit281K/yr
- rainbow loom rubber bands194K/yr
- rubber bands for bracelets131K/yr
- loom bands129K/yr
- rubberband bracelet making kit116K/yr
- rubber band bracelet making kit109K/yr
- rainbow loom bands77K/yr
Top rainbow loom products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rainbow Loom MEGA Combo Set Features 7000+ Colorful Rubber Bands 2 Step-by-Step Bracelet Instructions Organizer Case Great Gift for Kids 7+ DIY Craft STEAM
Rainbow Loom$22.954.8★6,626 rev
XKDOUS 24 Colors Rubber Band Bracelet Kit Bracelet Making Kit for Art and Craft Rubberband Bracelets kit for Kids Ages 6+
XKDOUS$7.594.7★1,431 rev
JIYAKO 2500+ Rubber Band Bracelet Kit Loom Bracelet Making Kit for Kids Rubber Bands Refill Loom Set Loom Bands Kit Friendship Bracelet Birthday Gift Kits
Yestrong$10.814.6★2,042 rev
12730+ Loom Rubber Bands Refill Kit in 26 Color with 500 Clips 6 Hooks Premium Bracelet Making Kit for Weaving DIY Crafting Gift
Booriss$14.584.8★4,466 rev
Rainbow Loom: 9 000 Bands AutoLoom Creation Case with 50 Beads & 3 Sticker Sheets DIY Bracelet & Jewelry Making Kit for Kids 7+
Rainbow Loom$19.644.8★256 rev
Newest
by launch date
Rainbow Loom: 11 000 Neon Bands AutoLoom Refill Mega Pack + AutoLoom Tool 22 Bright Colors Ultimate DIY Bracelet & Jewelry Making Kit for Kids 7+
Rainbow Loom$14.37228 rev
Rainbow Loom: 9 000 Bands AutoLoom Creation Case with 50 Beads & 3 Sticker Sheets DIY Bracelet & Jewelry Making Kit for Kids 7+
Rainbow Loom$19.64256 rev
Rainbow Loom: 6 000 Bands Mighty Rainbow Case with 2 Mighty Looms 6 Cute-tique Charms & 50 Beads DIY Bracelet & Jewelry Making Kit for Kids 7+
Rainbow Loom$21.82257 rev
Rainbow Loom: 2 400 Bands & 1 000 Beads AutoLoom Rainbow Bliss Kit with AutoLoom & Finger Loom DIY Braid & Bead Bracelet Jewelry Making Set for Kids 7+
Rainbow Loom$18.95200 rev
XKDOUS Rubber Band Bracelet Kit Loom Bracelet Making Kit for Art and Craft Rubberband Bracelets kit for Kids Ages 6+ 21 Colors 2000+
XKDOUS$7.401,431 rev
Trending
90-day click momentum
Rainbow Loom Treasure Box Sparkle Edition 8 000 Rubber Bands in 8 Different Sparkly Colors and a BONUS of 2 Happy Looms Great Activities for Boys and Girls 7+
Rainbow Loom$12.424.8★
YUSLROB 2500+ Rubber Band Loom Bracelet Kit Loom Bracelet Making kit Best Gifts for Birthday and Christmas with Rubber Band Refill Kit for
YUSLROB$9.624.7★
Rainbow Loom: 9 000 Bands AutoLoom Creation Case with 50 Beads & 3 Sticker Sheets DIY Bracelet & Jewelry Making Kit for Kids 7+
Rainbow Loom$19.644.8★
Rainbow Loom: 6 000 Bands Mighty Rainbow Case with 2 Mighty Looms 6 Cute-tique Charms & 50 Beads DIY Bracelet & Jewelry Making Kit for Kids 7+
Rainbow Loom$21.824.8★
Rainbow Loom: 11 000 Neon Bands AutoLoom Refill Mega Pack + AutoLoom Tool 22 Bright Colors Ultimate DIY Bracelet & Jewelry Making Kit for Kids 7+
Rainbow Loom$14.374.8★
Common questions
- Is rainbow loom profitable to sell on Amazon United States?
- The niche generates $3.4M/yr across 27 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +9.4%. Flapen's verdict: Launch it (58/100).
- How competitive is the rainbow loom niche?
- 11 brands and 28 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 86% of demand.
- When does demand for rainbow loom peak?
- Demand peaks in Jun–Nov–Dec; the busiest month runs 3.0× the quietest.
- What does it cost to enter the rainbow loom niche?
- Listings span $5.75–$27.85; the average listing price is $15.78 (sweet spot $15–$100). The average incumbent carries 2,777 reviews — the moat a new listing must climb.