Is rainbow crayons profitable to sell on Amazon United States?

The niche generates $158K/yr across 14 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -29.2%. Flapen's verdict: Skip it (40/100).

How competitive is the rainbow crayons niche?

6 brands and 118 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in rainbow crayons?

Top complaints mined from reviews: Color, Durability, Brightness/Shine/Glow. The return rate is 0.8%.

When does demand for rainbow crayons peak?

Demand peaks in Apr–Dec; the busiest month runs 2.3× the quietest.

What does it cost to enter the rainbow crayons niche?

Listings span $2.95–$18.78; the average listing price is $9.83 (sweet spot $15–$100). The average incumbent carries 1,332 reviews — the moat a new listing must climb.

rainbow crayons

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Conversion

Great9.1%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,331.5

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$158K

$158K/yr · 176K searches

Avg price

Okay$9.83

avg listing price — sweet spot $15–$100

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Price range

Bad$2.95–$18.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-29.2%

90-day search growth — must beat 0% to launch

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, rainbow crayons is a $158K/yr Amazon United States market (176K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Apr–Dec. Verdict: Skip it — 40/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

rainbow crayons market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: $147K–$197K; units × avg price
Conversion rate: 9.1%
Avg BSR: #67
Page quality: 0%
Prime: 100%
Sponsored: 57%
Out of stock: 6.3%
Avg brand age: 43 months
Avg seller age: 133 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 falling

Sellers

118

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

Crayola83%
Fun Express5%
JoyCat5%
iCrayon4%
Ooly2%
FUAOIS2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -29.2% search growth over the last 90 days.

Peak months: Apr, Dec · busiest ÷ quietest = 2.3×

Open Trend

Top rainbow crayons search terms

glitter crayons77K/yr -27.3%9.9% conv.
rainbow crayons19K/yr -39.4%3.2% conv.
sparkle crayons11K/yr -25.4%13.7% conv.
rainbow crayon9K/yr -35.5%1.3% conv.
fun crayons8K/yr -20.4%3.7% conv.
glitter crayons for kids11K/yr -43.8%11.5% conv.
crayola glitter crayons10K/yr -29.5%8.9% conv.
confetti crayons4K/yr -7.6%0.9% conv.
cool crayons6K/yr -19.0%2.8% conv.
crayola glitter6K/yr -20.9%1.6% conv.

All search terms

Top rainbow crayons products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Crayola Crayon 24

Crayola$3.884.5★5,418 rev

Glitter Crayon Set

Crayola$8.014.3★395 rev

Crayola Swirl Crayons (24ct) Kids Crayons Multicolor Rainbow Coloring Supplies Great for Kids Art Projects Nontoxic 3+

Crayola$2.954.4★137 rev

Crayola Special Effects Bulk Crayon Set (5 Pack) 24 Crayons for Kids Coloring Supplies for Arts & Crafts Glitter Pastel Bold & Bright Neon Metallic [Amazon Exclusive]

Crayola$18.784.7★547 rev

Crayola 16CT Multicolored Glitter Crayons

Crayola$8.334.5★730 rev

Newest

by launch date

Joycat 12 Colors Glitter Twist Crayons for Kids 3-in-1 Sparkling Watercolor Gel Crayons for Multi-Surface Painting on Glass Mirror Rock Washable Twist-Up Art Supplies Gift for Toddler Boy & Girl

JoyCat$11.6139 rev

9mo ago

FUAOIS Stocking Stuffers for Kids Teens 16 Rainbow Kids Drawing Pencils Art Supplies for Kid 4-12 Year Old

FUAOIS$4.20423 rev

10mo ago

12 Colors Rainbow Sparkle Metallic Watercolor Gel Crayons Glitter Twistable Crayons for Toddlers Non-Toxic Hands Cleand Washable Coloring Gifts for Boys and Girls

iCrayon$12.63198 rev

1y ago

Crayola Swirl Crayons (24ct) Kids Crayons Multicolor Rainbow Coloring Supplies Great for Kids Art Projects Nontoxic 3+

Crayola$2.95137 rev

2y ago

Ooly Rainbow Sparkle Metallic Watercolor Gel Crayons Set of 12 Glitter Gel Markers for Kids and Toddlers Colorful Twistable Crayons for Drawing - Metallic

Ooly$16.70979 rev

2y ago

What buyers say about rainbow crayons

What buyers praise and complain about, mined from review topics.

What buyers love

Color27%

“Colors are pretty”

Fun/Entertainment Experience11%

“Such a fun set”

Quality-Overall9%

“they are an excellent addition to the crafts kit”

Brightness/Shine/Glow7%

“Add a Little Sparkle”

Ease Of Use6%

“They are easy to hold and use”

Value For Money5%

“Good price”

Durability4%

“dont break very easily”

Pen/Pencil Quality3%

“My kids absolutely love these Pencils”

Soft Feel2%

“they are very smooth”

Ease Of Cleaning2%

“They do clean up pretty easily with water which is a plus”

What buyers complain about

Color32%

“Color was dull”

Durability15%

“Falls apart easily”

Brightness/Shine/Glow8%

“Cant see the glitter”

Value For Money6%

“these crayons are cheap”

Quality-Overall3%

“Not an assortment”

Strength2%

“And breaks apart fairly quickly”

Product Condition2%

“used”

Paper Quality1%

“Leaves lots of build up that can fall off paper”

Smudge Resistance1%

“can smear easily”

Advertised Vs Actual Product1%

“does not show on page”

Top return reasons

Color18%

Advertised Vs Actual Product16%

Value For Money14%

Defective Material/Parts8%

Size-Overall6%

Quality-Overall6%

Product Condition6%

Gifting Purpose5%

Functionality-Overall5%

Brightness/Shine/Glow5%

Common questions

Is rainbow crayons profitable to sell on Amazon United States?: The niche generates $158K/yr across 14 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -29.2%. Flapen's verdict: Skip it (40/100).
How competitive is the rainbow crayons niche?: 6 brands and 118 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in rainbow crayons?: Top complaints mined from reviews: Color, Durability, Brightness/Shine/Glow. The return rate is 0.8%.
When does demand for rainbow crayons peak?: Demand peaks in Apr–Dec; the busiest month runs 2.3× the quietest.
What does it cost to enter the rainbow crayons niche?: Listings span $2.95–$18.78; the average listing price is $9.83 (sweet spot $15–$100). The average incumbent carries 1,332 reviews — the moat a new listing must climb.