Rainbow Crayons

Shoppers searched for this 176K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -29.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $158K a year.

Searches, last 12 months

176K

Growth, 90 days vs prior 90

-29.2%

Conversion, latest week

9.1%

Market size, estimated

$158Ka year

Peak month

April2.3× the quietest month

Top search term

glitter crayons77K searches a year

Listings sell for $9.83 on average, from $2.95 to $18.78. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $9.83 that is $5K to $7K a year per listing.

Average price

$9.83under the $15 to $100 sweet spot

Price range

$2.95–$18.78

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

$5K–$7K

Returns

0.8%of orders · Amazon United States median 2.1%

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #67 within Drawing. It carries 1,332 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

57%

Prime listings

100%

Out of stock, average day

6.3%

Average rank

#67in Drawing

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

1,332per listing

Listings tracked

14

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

43 months