Rainbow Cardstock
FailThe products selling today already average 4.7★, so Rainbow Cardstock is a Fail.
- Flapen Score
- 40 / 100Ranks 3,499 of 4,656 Arts, Crafts & Sewing niches · −6 vs the category median of 4640
- Market size
- $113K/yr171K searches / yr
- 90-day growth
- -14.7%search demand this quarter
- Competition
- 60%top-5 click share · 11 brands · 48 sellers
Flapen Score
Rainbow Cardstock against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Rainbow Cardstock is stronger. Inside it, weaker.
Market
The Rainbow Cardstock market on Amazon at a glance
Shoppers on Amazon United States searched for Rainbow Cardstock 171K times last year and spent an estimated $113K. The top 5 brands take 83% of clicks. Demand peaks in Jul–Aug. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 6.1% of those searches ended in a purchase.
Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $113K a year.
- Searches, last 12 months
- 171K
- Growth, 90 days vs prior 90
- -14.7%
- Conversion, latest week
- 6.1%
- Market size, estimated
- $113Ka year
- Peak month
- August5.2× the quietest month
- Top search term
- cricut cardstock53K searches a year
02 · Price
A sale here is worth $10.79.
Listings sell for $10.79 on average, from $6.04 to $20.34. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $10.79 that is $5K to $8K a year per listing.
- Average price
- $10.79under the $15 to $100 sweet spot
- Price range
- $6.04–$20.34
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $5K–$8K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #101 within Paper & Paper Crafts. It carries 2,919 reviews at 4.73 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #101in Paper & Paper Crafts
- Average rating
- 4.73 starsAmazon United States average 4.42 stars
- Average reviews
- 2,919per listing
- Listings tracked
- 19
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Rainbow Cardstock products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
48
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
13%
- Brand 157%
- Brand 29%
- Brand 38%
- Brand 46%
- Brand 54%
- Brand 64%
- Open — no brand owns it (5 brands, 13%)
Demand
Rainbow Cardstock search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 5.2×
Search terms
Top Rainbow Cardstock search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cricut cardstock53K/yr
- cardstock for cricut34K/yr
- rainbow cardstock17K/yr
- cartulina para cricut10K/yr
- card stock for cricut8K/yr
- cardstock cricut4K/yr
- colored cardboard5K/yr
- thick colored paper4K/yr
- colored card stock paper 8.5 x 11 assorted4K/yr
- cricut card stock5K/yr
Reviews and returns
What reviews say buyers love and hate about Rainbow Cardstock
We read the reviews and the return reasons for every product selling here.
“Dull color”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rainbow Cardstock questions
Answered from the same tracked data.









