Is raffia yarn profitable to sell on Amazon United States?

The niche generates $32K/yr across 36 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is +119.8%. Flapen's verdict: Worth a look (59/100).

How competitive is the raffia yarn niche?

18 brands and 27 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 59% of demand.

What do buyers complain about in raffia yarn?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Ease Of Use. The return rate is 2.1%.

When does demand for raffia yarn peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 5.5× the quietest.

What does it cost to enter the raffia yarn niche?

Listings span $5.70–$23.90; the average listing price is $9.66 (sweet spot $15–$100). The average incumbent carries 411 reviews — the moat a new listing must climb.

raffia yarn

Worth a look

Shows demand growing +119.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+119.8%

90-day search growth — must beat 0% to launch

Review moat

Great411.14

avg incumbent reviews — the moat a new listing must climb

Brand share

Great59%

top-5 brand share — no brand owns this niche

Returns

Good2.1%

return rate — above 5% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Price range

Okay$5.70–$23.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Avg price

Okay$9.66

avg listing price — sweet spot $15–$100

Market size

Bad$32K

$32K/yr · 130K searches

Signals Trending

According to Flapen's Amazon United States niche tracking, raffia yarn is a $32K/yr Amazon United States market (130K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 59/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

raffia yarn market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $39K–$48K; units × avg price
Conversion rate: 2.5%
Avg BSR: #396
Page quality: 0%
Prime: 94%
Sponsored: 58%
Out of stock: 4.5%
Avg brand age: 49 months
Avg seller age: 180 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

43%

Top 20: 81%

Open market

34%

Rayon Crochet Raffia Yarn24%
BEVTEE10%
NDICANG9%
KITHED8%
ISPIE8%
LEREATI7%

Demand & seasonality

Weekly Amazon search volume, last 53 weeks — +119.8% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 5.5×

Open Trend

Top raffia yarn search terms

raffia yarn88K/yr +122.3%2.1% conv.
raffia yarn for crochet17K/yr +129.7%1.4% conv.
ispie raffia yarn11K/yr +107.6%0.6% conv.
paper yarn9K/yr +98.0%0.6% conv.
raffia yarn for crochet bags6K/yr +115.6%1.4% conv.

All search terms

Top raffia yarn products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Natural Cotton Rayon Raffia Yarn for Brown Crochet Summer Sun Hat Beach Bag Raffia Ribbon Crochet Straw Knit Yarns Knitting Craft Packing Twine Materials 280 Meters/306 Yards

Rayon Crochet Raffia Yarn$9.194.3★1,103 rev

BEVTEE 436 Yards Raffia Yarn for Crochet Packing Paper Twine 2 Rolls Kraft

BEVTEE$7.924.6★113 rev

Creatrill 218 Yards Raffia Paper Craft Ribbon Packing Paper Twine 1/4 Inch by 218 Yards (Kraft)

CREATRILL$8.114.6★3,062 rev

Natural Cotton Rayon Raffia Yarn Coffee Crochet Summer Sun Hat Beach Bag Yarns Straw Knitting Materials 280 Meters/306 Yards

Rayon Crochet Raffia Yarn$9.284.3★1,103 rev

LEREATI Light Coffee Raffia Yarn for Crochet Bags 3mm x 328 Yards Flat String Raffia Paper Ribbon Yarn for Gift Wrapping Crocheting Sun Hat Bag DIY Crafts Holiday Decoration

LEREATI$11.194.1★358 rev

Newest

by launch date

Raffia Yarn for Crochet Bags Raffia Ribbon for Gift Wrapping 2mm X 328 Yards Raffia String Paper Ribbon Yarn for Sun Hat Beach Bag Crochet Crafting DIY Crafts

maileiduo$10.4130 rev

5mo ago

woric Raffia Ribbon 262 Yards (787 Feet) Raffia Yarn Craft Ribbon for Lei Crochet Crafts Packing Paper Twine Gift Wrapping Tags Wedding Invitations Decorations

woric$6.9468 rev

10mo ago

BEVTEE 436 Yards Raffia Yarn for Crochet Packing Paper Twine 2 Rolls Kraft

BEVTEE$7.92113 rev

11mo ago

Ispie Raffia Yarn for Crochet Not Paper Genuine Rayon Raffia 1/4 270yards (Wood)

ISPIE$14.9740 rev

1y ago

Troyarn Twisted Raffia Yarn for Crafting and Design Raffia for Creative Projects Soft Beach Bag Hat Hand Knitting Handbags Medium(4) 100% Polyester / 3.52 Oz(100g)/109 Yd (100m)(11825 - Dark Gray)

TROYARN$8.3747 rev

1y ago

What buyers say about raffia yarn

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product16%

“As advertised”

Color13%

“Beautiful color”

Quality-Overall11%

“Nice quality raffia”

Value For Money9%

“A great price for raffia ribbon 5 pack”

Gifting Purpose8%

“Simple way to add a nice touch to wrapped presents”

Ease Of Use7%

“It comes in handy”

Durability7%

“Durability seems good”

Material Quality5%

“Natural material”

Stitch/Finish/Polish3%

“it adds a beautiful finishing touch to homemade creations”

Efficiency3%

“Works good”

What buyers complain about

Quality-Overall27%

“it is cheap looking and ugly”

Size-Overall17%

“the pieces are so short”

Ease Of Use16%

“Very difficult to work with”

Hard Feel5%

“it was incredibly rough to work with”

Material Quality4%

“It is some sort of plastic synthetic”

Advertised Vs Actual Product2%

“its pathetically nothing like the representation in Amazon photos”

Functionality-Overall2%

“Unusable”

Mounting2%

“looks like the raffia is a smaller mount than expected”

Durability2%

“Many broke into 3 or 4 pieces”

Value For Money1%

“Not the cheapest”

Top return reasons

Color22%

Thin15%

Material Quality13%

Advertised Vs Actual Product12%

Size-Overall6%

Quality-Overall5%

Display Colors4%

Value For Money4%

Thickness4%

Functionality-Overall3%

Common questions

Is raffia yarn profitable to sell on Amazon United States?: The niche generates $32K/yr across 36 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is +119.8%. Flapen's verdict: Worth a look (59/100).
How competitive is the raffia yarn niche?: 18 brands and 27 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in raffia yarn?: Top complaints mined from reviews: Quality-Overall, Size-Overall, Ease Of Use. The return rate is 2.1%.
When does demand for raffia yarn peak?: Demand peaks in Apr–May–Jun–Jul; the busiest month runs 5.5× the quietest.
What does it cost to enter the raffia yarn niche?: Listings span $5.70–$23.90; the average listing price is $9.66 (sweet spot $15–$100). The average incumbent carries 411 reviews — the moat a new listing must climb.