quilting stencils
Worth a lookShows a thin review moat (176 avg reviews), but a small market ($44K/yr) keeps it on the watch list.
Review moat
Great175.93avg incumbent reviews — the moat a new listing must climb
Competition
Great27%top-5 click share — an open shelf
Returns
Great1.8%return rate — above 5% kills the launch gate
Avg price
Great$15.45avg listing price — sweet spot $15–$100
Price range
Great$5.59–$44.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good72%top-5 brand share — brands hold most of the demand
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-20.9%90-day search growth — must beat 0% to launch
Market size
Bad$44K$44K/yr · 163K searches
According to Flapen's Amazon United States niche tracking, quilting stencils is a $44K/yr Amazon United States market (163K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Feb. Verdict: Worth a look — 51/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
quilting stencils market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $62K–$77K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #211
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 70%
- Out of stock
- 4.1%
- Avg brand age
- 35 months
- Avg seller age
- 182 days
Competition & brand share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
25 rising
Sellers
57
Top-5 brand share
72%
Top 20: 97%
Top-5 click share
27%
Top 20: 60%
Open market
25%
- Full Line Stencil34%
- Quilting Creations24%
- Gezan5%
- Zonon4%
- Kapyoo4%
- Beerrom3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.9% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 1.5×
Top quilting stencils search terms
- quilting stencils43K/yr
- quilting stencils for machine quilting22K/yr
- quilt stencils16K/yr
- quilting stencils for hand quilting15K/yr
- hand quilting stencils8K/yr
- quilt stencils for machine quilting8K/yr
- quilting stencil8K/yr
- quilt stencils for hand quilting8K/yr
- quilt stencil7K/yr
- pounce pad6K/yr
Top quilting stencils products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Full Line Stencil - Ultimate Quilt Pounce Pad with Refillable Iron-Off Chalk Powder for Design Transfer and Fabric Marking Using Quilting Stencils 2 oz White Chalk Included (QPU)
Full Line Stencil$16.964.4★399 rev
Quilting Creations Large Loop Background Quilt Stencil 11
Quilting Creations$8.964.6★241 rev
Full Line Stencil - Meandering Leaves Edge-to-Edge Continuous Line Template for Free Motion Domestic Hand & Longarm Quilting (30430)
Full Line Stencil$10.664.3★87 rev
Zonon 9 Pieces Flower Line Quilting Stencil Kit Sewing Flower Reusable Template Stencils with Metal Open Ring for Sewing on Fabric Quilt Clothes
Zonon$6.874.6★363 rev
Full Line Stencil - Swirls & Curls- Edge to Edge Stencil Continuous Line Template for Free Motion Quilting Domestic Machine Quilting Hand Quilting Long-Arm Quilting (45001)
Full Line Stencil$19.403.8★60 rev
Newest
by launch date
Gezan Sashiko Stencils Plastic Sashiko Template Pattern Geometric Embroidery Stabilizers Drawing Line Template for Hand Quilting Sewing (8)
Gezan$7.90145 rev
Gezan 20 Pcs Sashiko Stencils 8.3 x 5.9 Inch Plastic Sashiko Template Pattern Geometric Embroidery Stabilizers Drawing Line Template for Hand Quilting Sewing
Gezan$13.53145 rev
Barn Quilt Stencil 6inch Quilt Block Stencils Reusable Drawing Templates Stencils for Painting on Wood Canvas Fabric
zosylley$13.66184 rev
Silkscreen Stencils for Chalk Roller 4 Patterns Assorted - Edge to Edge Stencil Continuous Line Template for Free Motion Quilting Domestic Machine Quilting Hand Quilting (88005)
Monipair$17.9620 rev
Kigley 2 Pcs Free Motion Quilting Templates Waves Acrylic Quilting Rulers for Machine Free Motion Sewing Stencils Patchwork Splicing with 48 Pcs Nonslip Grips(Gentle)
Kigley$13.01158 rev
Trending
90-day click momentumKigley 2 Pcs Free Motion Quilting Templates Waves Acrylic Quilting Rulers for Machine Free Motion Sewing Stencils Patchwork Splicing with 48 Pcs Nonslip Grips(Gentle)
Kigley$13.014.4★
Quilting Creations Starflower Chain Border and Corner Quilt Stencil
Quilting Creations$6.634.7★
Barn Quilt Stencil 6inch Quilt Block Stencils Reusable Drawing Templates Stencils for Painting on Wood Canvas Fabric
zosylley$13.664.5★
Full line Stencil - Beginners Choice Bundle Includes Pounce Pad with White Ultimate Iron Off Chalk and #31019 Large Stipple Meander Full Line Stencil. (QPU 31019)
Full Line Stencil$34.954.2★
Full Line Stencil 3-Pack Edge to Edge - Cloudy Skies Large Stipple Meander & I Love It - Continuous Line Templates for Free Motion Quilting Domestic Machine Hand Long-Arm Quilting
Full Line Stencil$44.964.3★
What buyers say about quilting stencils
What buyers praise and complain about, mined from review topics.What buyers love
“They are decently made”
“Easy to use”
“Great design”
“Product as advertised”
“your stitches perfect”
“Just the right size”
“thick enough to wash”
“its worth the money”
“she was thrilled as it isn't flimsy”
“I love the different patterns”
What buyers complain about
“they are very thick”
“Did not work”
“Seems expensive for what I received”
“there was a sizing problem”
“Time consuming, doesnt mark well, chalk dust everywhere, frustrating”
“Not what I expected”
“a little hard to figure out without instructions”
“They are a little flimsy”
“I know its also typical of cheap plastic”
“I think it may be that the color is too light”
Top return reasons
Common questions
- Is quilting stencils profitable to sell on Amazon United States?
- The niche generates $44K/yr across 67 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -20.9%. Flapen's verdict: Worth a look (51/100).
- How competitive is the quilting stencils niche?
- 25 brands and 57 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in quilting stencils?
- Top complaints mined from reviews: Thickness, Functionality-Overall, Value For Money. The return rate is 1.8%.
- When does demand for quilting stencils peak?
- Demand peaks in Feb; the busiest month runs 1.5× the quietest.
- What does it cost to enter the quilting stencils niche?
- Listings span $5.59–$44.96; the average listing price is $15.45 (sweet spot $15–$100). The average incumbent carries 176 reviews — the moat a new listing must climb.