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Quilting Rulers

Maybe

An estimated 0.8% of orders come back. But demand is soft, at -18.1% this quarter, so Quilting Rulers is a Maybe.

Flapen Score
61
61 / 100
Top 3% of 4,656 Arts, Crafts & Sewing niches · +15 vs the category median of 46
Market size
$584K/yr988K searches / yr
90-day growth
-18.1%search demand this quarter
Competition
33%top-5 click share · 38 brands · 66 sellers

Flapen Score

Quilting Rulers against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Quilting Rulers is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Quilting Rulers market on Amazon at a glance

Shoppers on Amazon United States searched for Quilting Rulers 988K times last year and spent an estimated $584K. The top 5 brands take 48% of clicks. Demand peaks in Oct. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 988K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $584K a year.

Searches, last 12 months
988K
Growth, 90 days vs prior 90
-18.1%
Conversion, latest week
3.4%
Market size, estimated
$584Ka year
Peak month
October1.6× the quietest month
Top search term
quilting rulers379K searches a year

02 · Price

A sale here is worth $17.18.

Listings sell for $17.18 on average, from $5.31 to $81.35. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At $17.18 that is $4K to $9K a year per listing.

Average price
$17.18inside the $15 to $100 sweet spot
Price range
$5.31–$81.35
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
$4K–$9K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #50 within Quilting. It carries 1,245 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
3.0%
Average rank
#50in Quilting
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
1,245per listing
Listings tracked
59

04 · Newcomers

6 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
6Amazon's first-year sales bar
Average brand age
37 months

Products

Top Quilting Rulers products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.

$0$18K$35K$53K$70K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

38 falling

Sellers

66

Est. top-5 brand share

48%

Top 20: 84%

Est. top-5 click share

33%

Top 20: 66%

Open market

47%

  • Tsxioua12%
  • Fiskars12%
  • BSGOGO10%
  • Karpoulra8%
  • Omnigrid6%
  • VPVPV5%

Demand

Quilting Rulers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.6×

Search terms

Top Quilting Rulers search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • quilting rulers379K/yr
  • quilting templates196K/yr
  • sewing rulers109K/yr
  • quilting ruler95K/yr
  • quilting rulers and templates47K/yr
  • quilt ruler34K/yr
  • rulers for quilting and sewing20K/yr
  • quilt templates23K/yr
  • quilt rulers25K/yr
  • quilt rulers for quilting10K/yr

Reviews and returns

What reviews say buyers love and hate about Quilting Rulers

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Functionality-Overall”
0.8%of orders come back
“Not really effective”
A buyer, on “Functionality-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Quilting Rulers questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data