Is quilting profitable to sell on Amazon United States?

The niche generates $72K/yr across 53 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +22.1%. Flapen's verdict: Worth a look (54/100).

How competitive is the quilting niche?

43 brands and 131 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 37% of demand.

What do buyers complain about in quilting?

Top complaints mined from reviews: Functionality-Overall, Size-Overall, Quality-Overall. The return rate is 0.9%.

When does demand for quilting peak?

Demand peaks in Jul–Nov–Dec; the busiest month runs 3.1× the quietest.

What does it cost to enter the quilting niche?

Listings span $3.75–$250.78; the average listing price is $20.50 (sweet spot $15–$100). The average incumbent carries 1,968 reviews — the moat a new listing must climb.

quilting

Worth a look

Shows low returns (0.9%), but weak search conversion (1.0%) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Brand share

Incredible37%

top-5 brand share — no brand owns this niche

Avg price

Great$20.50

avg listing price — sweet spot $15–$100

Competition

Great34%

top-5 click share — an open shelf

Growth

Good+22.1%

90-day search growth — must beat 0% to launch

Review moat

Okay1,968.08

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$3.75–$250.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$72K

$72K/yr · 368K searches

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, quilting is a $72K/yr Amazon United States market (368K searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Jul–Nov–Dec. Verdict: Worth a look — 54/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

quilting market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: $103K–$123K; units × avg price
Conversion rate: 1.0%
Avg BSR: #1,223
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 0.8%
Avg brand age: 45 months
Avg seller age: 170 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

43 falling

Sellers

131

Top-5 brand share

37%

Top 20: 84%

Top-5 click share

34%

Top 20: 75%

Open market

57%

BREXFIRE9%
otylzto8%
Tinyspool & Co.7%
Fiskars7%
Wallors6%
Lange & König6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +22.1% search growth over the last 90 days.

Peak months: Jul, Nov, Dec · busiest ÷ quietest = 3.1×

Open Trend

Top quilting search terms

quilting359K/yr +22.6%0.6% conv.
quilting gadgets5K/yr +57.0%0.7% conv.
quilting notions and tools2K/yr -58.1%0.4% conv.
quilting supplies for quilters2K/yr -19.3%0.9% conv.

All search terms

Top quilting products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

3PCS Magnetic Seam Guide for Sewing Machine Multifunctional Polygonal Hemmer Guide with Scale Universal Sewing Quilting Supplies Accessories Tools

BREXFIRE$9.134.6★1,554 rev

Otylzto Sewing Clips 100 Pcs with Plastic Box Premium Quilting Clips for Supplies Crafting Tools Assorted Colors Plastic Clips for Crafts Sew Clip Sew Clips Sewing Notions

otylzto$6.324.8★12,803 rev

Wallors Quilting Knowledge Tin Sign Vintage Sewing Room Decor 8x12 Inch

Wallors$9.364.8★81 rev

Lange & Knig Air & Water Erasable Fabric Markers for Sewing Products - Sewing Supplies Quilting Supplies Sewing Accessories Sewing Gifts Quilting Gifts Embroidery Supplies Tailors Chalk Alternative

Lange & König$8.724.4★1,668 rev

ZOMONETI 17 x 13.5 Wool Pressing Mat 100% New Zealand Felted Wool Ironing Mat Pad Blanket for Quilter Sewing Quilting Supplies and Notions

ZOMONETI$15.734.8★4,516 rev

Newest

by launch date

ibotti Pin Basting Tool with Brass Tip Open and Close The Pins Easily When Quilting wiht Pins

ibotti$8.996 rev

7mo ago

Ramede 8 Pairs 8/12 Pairs Sewing Socks Funny Quilting Crew Socks Quilter Lover Gift for Sewing Patchwork Lover Quilters Seamstress (Colorful)

Ramede$19.6641 rev

11mo ago

55Pcs Quilting Stickers Sewing Machine Theme Waterproof Vinyl for Sewing for Cup Water Bottles Laptop Luggage Computer Mobile Phone Guitar Skateboard Decoration (Sewing)

Hopetl$3.7588 rev

11mo ago

Quilting Rulers Sewing Rulers 4 Piece Quilting Square Templates Acrylic Rulers with Non-Slip Rings for Sewing (3.5X3.5 5X5 6.5X6.5 10.5X10.5) (Blue)

BSGOGO$8.21564 rev

1y ago

Craftido-20 Options-100% Cotton Jelly Roll Fabric Precut Strips for Quilting Crafting and Sewing 40 Strips 2.5 x 44 Assorted Bundles for Rug Quilt Project DIY Craft and Home Decor-Cottage Bloom

craftido$27.46546 rev

1y ago

What buyers say about quilting

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use13%

“Easy to handle”

Quality-Overall13%

“the build quality is solid”

Advertised Vs Actual Product10%

“Better than I expected”

Stitch/Finish/Polish8%

“The stitch options are fun”

Value For Money8%

“Excellent value”

Size-Overall5%

“Fit my machine perfectly”

Color4%

“Colors are beautiful”

Upholstery/Fabric Quality3%

“Beautiful fabric”

Efficiency3%

“Works very well”

Strength3%

“Very Sturdy”

What buyers complain about

Functionality-Overall10%

“Did not work”

Size-Overall9%

“These are small”

Quality-Overall7%

“Bad quality”

Durability7%

“Break easy”

Color4%

“The colors are off”

Ease Of Use3%

“hard to get off”

Value For Money3%

“It was too much money too”

Heating3%

“It gets hot”

Instructions/User Manual/Troubleshooting3%

“their instructions are bad”

Thickness2%

“marks are too thick”

Top return reasons

Size-Overall24%

Functionality-Overall15%

Advertised Vs Actual Product7%

Material Quality5%

Value For Money5%

Defective Material/Parts4%

Thin4%

Compatibility-Overall3%

Magnetic Strength/Adsorption2%

Heating2%

Common questions

Is quilting profitable to sell on Amazon United States?: The niche generates $72K/yr across 53 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +22.1%. Flapen's verdict: Worth a look (54/100).
How competitive is the quilting niche?: 43 brands and 131 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 37% of demand.
What do buyers complain about in quilting?: Top complaints mined from reviews: Functionality-Overall, Size-Overall, Quality-Overall. The return rate is 0.9%.
When does demand for quilting peak?: Demand peaks in Jul–Nov–Dec; the busiest month runs 3.1× the quietest.
What does it cost to enter the quilting niche?: Listings span $3.75–$250.78; the average listing price is $20.50 (sweet spot $15–$100). The average incumbent carries 1,968 reviews — the moat a new listing must climb.