quilt kit
Worth a lookShows low returns (0.6%), but weak search conversion (0.6%) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible$43.34avg listing price — sweet spot $15–$100
Brand share
Great41%top-5 brand share — no brand owns this niche
Competition
Great25%top-5 click share — an open shelf
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$6.25–$178.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,674.48avg incumbent reviews — the moat a new listing must climb
Market size
Okay$120K$120K/yr · 455K searches
Growth
Bad-19.5%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, quilt kit is a $120K/yr Amazon United States market (455K searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
quilt kit market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $130K–$173K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #2,914
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 75%
- Out of stock
- 8.9%
- Avg brand age
- 43 months
- Avg seller age
- 176 days
Competition & brand share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
35 falling
Sellers
79
Top-5 brand share
41%
Top 20: 87%
Top-5 click share
25%
Top 20: 62%
Open market
55%
- June Tailor11%
- Riley Blake Designs8%
- Connecting Threads8%
- Material Maven8%
- WEBEEDY5%
- HunnmingRe4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -19.5% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 1.9×
Top quilt kit search terms
- quilt kit80K/yr
- quilt kits70K/yr
- quilt kits with fabric and pattern72K/yr
- quilting kit28K/yr
- precut quilt kits24K/yr
- quilting kits24K/yr
- quilting kits for beginners23K/yr
- quilt kits with fabric and pattern precut10K/yr
- quilt kits clearance14K/yr
- quilting kits with fabric and pattern15K/yr
Top quilt kit products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
June Tailor Inc Quilt As You Go Shoppers Totes-3pk QAYG Sew/Nbr Utility Shop Tote
June Tailor$32.704.7★343 rev
Jane Austen at Home Coverlet Quilt Kit Riley Blake Designs KT-17450
Riley Blake Designs$178.004.7★35 rev
Connecting Threads Beginner Lap Throw Quilt Kit (40.5 x 56.5) - Half-Square Triangle Fun (Weathered Tonals - Jewel)
Connecting Threads$33.704.4★383 rev
Postcards from Sweden Quilt KIT
Jeli Quilts$118.714.6★119 rev
Easy Quilt Kit Carpenters Wheel/Blue/Black and Gray-Pre Cut Ready to Sew!!
Material Maven$82.034.3★26 rev
Newest
by launch date
25 Pcs Sage Green Cotton Fabric Squares 10 x 10 Inch Precut
Needbrock$10.3462 rev
Little Darlin Plaid and Posies Quilt Kit Riley Blake Designs KT-16970
Riley Blake Designs$128.320 rev
Lange & Knig Air & Water Erasable Fabric Markers for Sewing Products - Sewing Supplies Quilting Supplies Sewing Accessories Sewing Gifts Quilting Gifts Embroidery Supplies Tailors Chalk Alternative
Lange & König$8.721,668 rev
WEBEEDY DIY Bag Quilted Kit Stripes Tote Bag Quilted Starter Kit with Video Tutorial for Beginners Adults Handmade Bags Making with 21 Colors Square Fabrics Instructions and Complete Quilting Tools
WEBEEDY$21.0216 rev
WEBEEDY DIY Small Bag Quilted Kit Square Pattern Handbag Quilted Starter Kit for Beginners Adults Handmade Small Bag Making Set with 50 Mixed Colours Fabrics Instructions and Complete Quilting Tools
WEBEEDY$18.3513 rev
Trending
90-day click momentum25 Pcs Sage Green Cotton Fabric Squares 10 x 10 Inch Precut
Needbrock$10.344.0★
Little Darlin Plaid and Posies Quilt Kit Riley Blake Designs KT-16970
Riley Blake Designs$128.320.0★
Gingiber Bee Garden Quilt Kit Moda Fabrics KIT48410
Moda Fabrics$126.440.0★
Quilt Kit Country Chic Beautiful Vintage Fabrics/Pre Cut & Ready to Sew!
Material Maven$81.503.9★
Connecting Threads Beginner Lap Throw Quilt Kit (40.5 x 56.5) - Half-Square Triangle Fun (Weathered Tonals - Jewel)
Connecting Threads$33.704.4★
What buyers say about quilt kit
What buyers praise and complain about, mined from review topics.What buyers love
“are easy to remove”
“The quality is consistent”
“Perfect For Perfect Seam Allowances”
“Great value”
“As advertised”
“Colors are beautiful”
“Beautiful fabric”
“Sturdy pen, good material”
“Great size and easy to use at home or traveling”
“Soft material”
What buyers complain about
“low quality product”
“its quite LARGE”
“The colors are off”
“Not really effective”
“Break easy”
“Not what is described”
“the material is really cheap”
“marks are too thick”
“Needs better instructions”
“not at all worth the price”
Top return reasons
Common questions
- Is quilt kit profitable to sell on Amazon United States?
- The niche generates $120K/yr across 60 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is -19.5%. Flapen's verdict: Worth a look (54/100).
- How competitive is the quilt kit niche?
- 35 brands and 79 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 41% of demand.
- What do buyers complain about in quilt kit?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Color. The return rate is 0.6%.
- When does demand for quilt kit peak?
- Demand peaks in Jan–Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the quilt kit niche?
- Listings span $6.25–$178.00; the average listing price is $43.34 (sweet spot $15–$100). The average incumbent carries 1,674 reviews — the moat a new listing must climb.