Skip to content
46

quilt batting king size

Skip it

A small market ($49K/yr) — this niche doesn't clear our bar today.

Market size 12Growth 14Conversion 47Competition 42Returns 93Price range 95Avg price 95Brand share 45Review moat 50Quality gap 48

Avg price

Incredible$35.14

avg listing price — sweet spot $15–$100

Price range

Incredible$15.72–$71.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.1%

return rate — above 5% kills the launch gate

Review moat

Okay1,548.13

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-21.3%

90-day search growth — must beat 0% to launch

Market size

Bad$49K

$49K/yr · 37K searches

According to Flapen's Amazon United States niche tracking, quilt batting king size is a $49K/yr Amazon United States market (37K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Mar. Verdict: Skip it — 46/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

quilt batting king size market data

Units sold / yr
2K–3K
avg 0–100/product
Revenue / yr
$70K–$88K
units × avg price
Conversion rate
3.7%
Avg BSR
#50
Page quality
0%
Prime
100%
Sponsored
91%
Out of stock
5.5%
Avg brand age
71 months
Avg seller age
181 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

40

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

60%

Top 20: 98%

Open market

16%

  • RRKTP30%
  • newamishquilt24%
  • The Warm Company10%
  • Vuwuma8%
  • Poly-Fil6%
  • HOMBYS6%
  • Open — no brand owns it (7 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -21.3% search growth over the last 90 days.
900700Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 1.8×

Top quilt batting king size search terms

  • quilt batting king size14K/yr
  • king size quilt batting8K/yr
  • king size batting for quilts5K/yr
  • king size quilt batting 120 x 1204K/yr
  • king size batting3K/yr
  • king quilt batting3K/yr
All search terms

Top quilt batting king size products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$2K8%$4K12%$6K16%$8K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

What buyers say about quilt batting king size

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Excellent product”

Soft Feel10%

“It's very soft”

Advertised Vs Actual Product10%

“Did the job”

Value For Money9%

“Great value”

Ease Of Use6%

“Easy to use”

Stitch/Finish/Polish4%

“Completes quilt”

Weight Light4%

“not too heavy”

Size-Overall4%

“Good size”

Material Quality4%

“Great reliable quality material for every DIY and professional project”

Thickness3%

“Nice and thick for winter quilts”

What buyers complain about

Thickness27%

“Thinner than expected”

Quality-Overall19%

“Awful quality”

Thin6%

“Very thin”

Material Quality5%

“Terrible material terrible quality”

Durability4%

“It falls apart easily”

Stretchability/Expandability/Elasticity4%

“But it is not by any stretch 120 square”

Value For Money3%

“price was right product was wrong”

Strength3%

“Very flimsy”

Functionality-Overall3%

“Did not work well”

Ease Of Use3%

“not the easiest to use”

Top return reasons

Thin18%
Material Quality14%
Size-Overall13%
Advertised Vs Actual Product9%
Thickness9%
Value For Money7%
Quality-Overall6%
Color4%
Functionality-Overall4%
Smell2%

Common questions

Is quilt batting king size profitable to sell on Amazon United States?
The niche generates $49K/yr across 23 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -21.3%. Flapen's verdict: Skip it (46/100).
How competitive is the quilt batting king size niche?
13 brands and 40 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in quilt batting king size?
Top complaints mined from reviews: Thickness, Quality-Overall, Thin. The return rate is 1.1%.
When does demand for quilt batting king size peak?
Demand peaks in Mar; the busiest month runs 1.8× the quietest.
What does it cost to enter the quilt batting king size niche?
Listings span $15.72–$71.41; the average listing price is $35.14 (sweet spot $15–$100). The average incumbent carries 1,548 reviews — the moat a new listing must climb.