quilt backing
Worth a lookShows low returns (0.8%), but a small market ($36K/yr) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Competition
Great23%top-5 click share — an open shelf
Avg price
Great$21.43avg listing price — sweet spot $15–$100
Review moat
Great250.07avg incumbent reviews — the moat a new listing must climb
Price range
Great$6.87–$67.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-15.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$36K$36K/yr · 165K searches
According to Flapen's Amazon United States niche tracking, quilt backing is a $36K/yr Amazon United States market (165K searches/yr). The top 5 brands hold 68% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
quilt backing market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $64K–$86K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #6,770
- Page quality
- 0%
- Prime
- 49%
- Sponsored
- 58%
- Out of stock
- 26.7%
- Avg brand age
- 55 months
- Avg seller age
- 170 days
Competition & brand share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
25 falling
Sellers
37
Top-5 brand share
68%
Top 20: 97%
Top-5 click share
23%
Top 20: 56%
Open market
28%
- Roc-lon26%
- MOOK FABRICS17%
- Generic13%
- Choice Fabrics8%
- Fabric & Fabric5%
- Tinyspool & Co.4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top quilt backing search terms
- 108 wide quilt backing fabric40K/yr
- quilt backing fabric 108 wide cotton27K/yr
- quilt backing22K/yr
- 108 quilt backing fabric clearance18K/yr
- 108 wide quilt backing5K/yr
- wide quilt backing fabric6K/yr
- 108 inch wide fabric6K/yr
- 108 quilt backing fabric6K/yr
- 108 inch quilt backing fabric7K/yr
- 108 inch wide quilt backing fabric6K/yr
Top quilt backing products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ROC-lon 100% Cotton 108 Wide Preshrunk Lightweight Quilt Backing Fabric for Sewing and Craft Solid Natural 3 Yard Cut
Roc-lon$22.154.5★164 rev
![Mook Fabrics Smoke Print Cotton Fabric Teal/Lavender [108in. Wide]](https://m.media-amazon.com/images/I/51y24icBA8L.jpg)
Mook Fabrics Smoke Print Cotton Fabric Teal/Lavender [108in. Wide]
MOOK FABRICS$14.884.9★23 rev
Timeless Treasures 108 Extra Wide Backings CD8960 Green Forest Trees
TIMELESS TREASURES$25.044.5★30 rev
Mook Fabrics Printed Floral Cotton Fabric Blue Cut by The Yard
MOOK FABRICS$14.404.2★26 rev
ROC-lon 100% Cotton 108 Wide Preshrunk Lightweight Quilt Backing Fabric for Sewing and Craft Solid Black 3 Yard Cut
Roc-lon$25.514.5★164 rev
Newest
by launch date
ROC-lon 100% Cotton 108 Wide Preshrunk Lightweight Quilt Backing Fabric for Sewing and Craft Scattered Dots Cut by Yard
Roc-lon$13.42164 rev
Tinyspool & Co. 100% American Cotton Fabric 3 Yard Cut Quilting Fabric Prewashed Preshrunk Yardage for Quilt Backing Borders Binding Sewing Crafts Cottagecore No.10 Vintage Green
Tinyspool & Co.$31.38117 rev
Tinyspool & Co. 100% American Cotton Fabric 3 Yard Cut Quilting Fabric Prewashed Preshrunk Yardage for Quilt Backing Borders Binding Sewing Crafts Fall Harvest No.3 Spring Coral
Tinyspool & Co.$30.99117 rev
ROC-lon 100% Cotton 108 Wide Preshrunk Lightweight Quilt Backing Fabric for Sewing and Craft Solid Natural 3 Yard Cut
Roc-lon$22.15164 rev
ROC-lon 100% Cotton 108 Wide Preshrunk Lightweight Quilt Backing Fabric for Sewing and Craft Solid Black 3 Yard Cut
Roc-lon$25.51164 rev
Trending
90-day click momentum
108 Extra Wide Fabric Quilt Backing by The Yard 100% Cotton White and Gray Abstract Flowers
Generic$22.605.0★
Mook Fabrics Printed Floral Cotton Fabric Blue Cut by The Yard
MOOK FABRICS$14.404.2★
Choice Fabrics Supreme 108 Quilt Backing - Color Waves - Premium Cotton Fabric Cut by The Yard (Basil)
Choice Fabrics$21.964.6★
ROC-lon 100% Cotton 108 Wide Preshrunk Lightweight Quilt Backing Fabric for Sewing and Craft Solid White 3 Yard Cut
Roc-lon$23.444.5★
Tinyspool & Co. 100% American Cotton Fabric 3 Yard Cut Quilting Fabric Prewashed Preshrunk Yardage for Quilt Backing Borders Binding Sewing Crafts Fall Harvest No.3 Spring Coral
Tinyspool & Co.$30.994.8★
What buyers say about quilt backing
What buyers praise and complain about, mined from review topics.What buyers love
“Nice quality and easy to use”
“As described”
“Reasonable price”
“Easy to use”
“Beautiful fabric,”
“Fabric was soft and smooth”
“The light weight adds structure”
“Perfect product for sewing”
“a thick material”
“Perfect size”
What buyers complain about
“Also this fabric is very thick”
“Awful quality”
“HOWEVER, this DOES NOT adhere well at all”
“Funky smell”
“It looks nothing like the photo”
“Incorrect sizes received”
“more like extra light”
“Too thin”
“Terrible material terrible quality”
“It was a little bulkier than I was expecting”
Top return reasons
Common questions
- Is quilt backing profitable to sell on Amazon United States?
- The niche generates $36K/yr across 74 tracked products. 1 of 18 products launched in the last 360 days are still selling. 90-day search growth is -15.2%. Flapen's verdict: Worth a look (51/100).
- How competitive is the quilt backing niche?
- 25 brands and 37 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in quilt backing?
- Top complaints mined from reviews: Thickness, Quality-Overall, Adhesion/Stickiness. The return rate is 0.8%.
- When does demand for quilt backing peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the quilt backing niche?
- Listings span $6.87–$67.09; the average listing price is $21.43 (sweet spot $15–$100). The average incumbent carries 250 reviews — the moat a new listing must climb.