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Quilt Backing

Maybe

An estimated 0.8% of orders come back. But shoppers spend an estimated $36K a year here, so Quilt Backing is a Maybe.

Flapen Score
51
51 / 100
Top 26% of 4,656 Arts, Crafts & Sewing niches · +5 vs the category median of 46
Market size
$36K/yr165K searches / yr
90-day growth
-15.2%search demand this quarter
Competition
23%top-5 click share · 25 brands · 37 sellers

Flapen Score

Quilt Backing against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Quilt Backing is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Quilt Backing market on Amazon at a glance

Shoppers on Amazon United States searched for Quilt Backing 165K times last year and spent an estimated $36K. The top 5 brands take 68% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 165K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months
165K
Growth, 90 days vs prior 90
-15.2%
Conversion, latest week
1.0%
Market size, estimated
$36Ka year
Peak month
March1.6× the quietest month
Top search term
108 wide quilt backing fabric40K searches a year

02 · Price

A sale here is worth $21.43.

Listings sell for $21.43 on average, from $6.87 to $67.09. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $21.43 that is $0 to $2K a year per listing.

Average price
$21.43inside the $15 to $100 sweet spot
Price range
$6.87–$67.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 49% ship with Prime. On an average day, 26.7% of listings are out of stock. The average listing ranks #6,770 within Fabric. It carries 250 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
49%
Out of stock, average day
26.7%
Average rank
#6,770in Fabric
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
250per listing
Listings tracked
74

04 · Newcomers

1 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
18
Successful launches
1Amazon's first-year sales bar
Average brand age
55 months

Products

Top Quilt Backing products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

25 falling

Sellers

37

Top-5 brand share

68%

Top 20: 97%

Top-5 click share

23%

Top 20: 56%

Open market

28%

  • Brand 126%
  • Brand 217%
  • Brand 313%
  • Brand 48%
  • Brand 55%
  • Brand 64%

Demand

Quilt Backing search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Quilt Backing search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 108 wide quilt backing fabric40K/yr
  • quilt backing fabric 108 wide cotton27K/yr
  • quilt backing22K/yr
  • 108 quilt backing fabric clearance18K/yr
  • 108 wide quilt backing5K/yr
  • wide quilt backing fabric6K/yr
  • 108 inch wide fabric6K/yr
  • 108 quilt backing fabric6K/yr
  • 108 inch quilt backing fabric7K/yr
  • 108 inch wide quilt backing fabric6K/yr

Reviews and returns

What reviews say buyers love and hate about Quilt Backing

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Thickness”
0.8%of orders come back
“Also this fabric is very thick”
A buyer, on “Thickness”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Quilt Backing questions

Answered from the same tracked data.