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Quilling Paper

Fail

Demand is soft, at -15.0% this quarter, so Quilling Paper is a Fail.

Flapen Score
44
44 / 100
Ranks 2,771 of 4,656 Arts, Crafts & Sewing niches · −2 vs the category median of 46
Market size
$105K/yr124K searches / yr
90-day growth
-15.0%search demand this quarter
Competition
61%top-5 click share · 13 brands · 16 sellers

Flapen Score

Quilling Paper against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Quilling Paper is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Quilling Paper market on Amazon at a glance

Shoppers on Amazon United States searched for Quilling Paper 124K times last year and spent an estimated $105K. The top 5 brands take 85% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $105K a year.

Searches, last 12 months
124K
Growth, 90 days vs prior 90
-15.0%
Conversion, latest week
4.8%
Market size, estimated
$105Ka year
Peak month
December1.6× the quietest month
Top search term
quilling paper80K searches a year

02 · Price

A sale here is worth $17.48.

Listings sell for $17.48 on average, from $5.22 to $46.63. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $17.48 that is $2K to $4K a year per listing.

Average price
$17.48inside the $15 to $100 sweet spot
Price range
$5.22–$46.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #19 within Paper & Paper Crafts. It carries 877 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#19in Paper & Paper Crafts
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
877per listing
Listings tracked
25

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Quilling Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

16

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

61%

Top 20: 95%

Open market

12%

  • Brand 139%
  • Brand 214%
  • Brand 313%
  • Brand 411%
  • Brand 58%
  • Brand 63%
  • Open — no brand owns it (7 brands, 12%)

Demand

Quilling Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Quilling Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • quilling paper80K/yr
  • quilling paper strips26K/yr
  • paper quilling strips8K/yr
  • quilling strips7K/yr
  • juya quilling paper4K/yr

Reviews and returns

What reviews say buyers love and hate about Quilling Paper

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Paper Quality”
29%of negative reviews mention “Paper Quality”
0.7%of orders come back
“Not Oragmi quality paper”
A buyer, on “Paper Quality”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Quilling Paper questions

Answered from the same tracked data.