Is quilling paper profitable to sell on Amazon United States?

The niche generates $105K/yr across 25 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -15.0%. Flapen's verdict: Skip it (44/100).

How competitive is the quilling paper niche?

13 brands and 16 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in quilling paper?

Top complaints mined from reviews: Paper Quality, Thickness, Instructions/User Manual/Troubleshooting. The return rate is 0.7%.

When does demand for quilling paper peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the quilling paper niche?

Listings span $5.22–$46.63; the average listing price is $17.48 (sweet spot $15–$100). The average incumbent carries 877 reviews — the moat a new listing must climb.

quilling paper

Skip it

Soft demand (-15.0% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Great$17.48

avg listing price — sweet spot $15–$100

Price range

Great$5.22–$46.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good877.28

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.8%

search→purchase rate — share of searches ending in a sale

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Market size

Okay$105K

$105K/yr · 124K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-15.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, quilling paper is a $105K/yr Amazon United States market (124K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 44/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

quilling paper market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $105K–$140K; units × avg price
Conversion rate: 4.8%
Avg BSR: #19
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 0.8%
Avg brand age: 45 months
Avg seller age: 181 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

61%

Top 20: 95%

Open market

12%

JUYA39%
Phinus14%
IMISNO13%
Zorfeter11%
QTLCOHD8%
YURROAD3%
Open — no brand owns it (7 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top quilling paper search terms

quilling paper80K/yr -13.3%3.6% conv.
quilling paper strips26K/yr -24.6%3.6% conv.
paper quilling strips8K/yr -4.8%4.4% conv.
quilling strips7K/yr -7.7%2.5% conv.
juya quilling paper4K/yr -16.6%3.7% conv.

All search terms

Top quilling paper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

JUYA Multi-Color Paper Quilling Strips Set 60 Colors 10 Packs 54cm Length Paper Width 3mm (0.12 in)

JUYA$14.554.8★1,234 rev

Phinus 2060 Sheets Origami Paper 27 Assortment Colors Double Sided Star Paper Strips 8.5 x 0.4 Inch Lucky Origami Star Paper Strips for DIY Hand Art Crafts

Phinus$5.224.6★1,497 rev

IMISNO Paper Quilling Strips Set 1040 Strips 26 Colors (3/5/7/10mmx38cm Pack of 4 Sets)

IMISNO$11.104.7★1,781 rev

Zorfeter 9 Sets Multi-Color Quilling Paper Strips Kits 900 Strips 42 Colors 3mm Width 15 Length

Zorfeter$9.074.7★190 rev

JUYA Paper Quilling Kits with 30 Colors 600 Strips and 8 Tools (Paper Width:3mm Blue Tools)

JUYA$15.234.7★2,359 rev

Newest

by launch date

SHRJ 900Pcs Multi-Color Paper Quilling Strips Set 9 Colors Gradient Series Quilling Paper Strips 39cm Length for Decorating Gift Bags Card Making DIY Art Craft Width 5mm (0.20 in)

SHRJ$9.301 rev

3mo ago

35 Pack Multi-Color Paper Quilling Strips Set 4200 Strips 35 Colors Width 5mm Length 54cm Quilling Art Strip for DIY Craft

Afgaogw$23.901 rev

6mo ago

900 Pcs Quilling Papers Kits 42 Colors 900 Strips Origami Paper Quilling Strip Paper for Picture Frames Decorating Cards DIY Craft 5mm x 39cm

Wahijihe$8.932 rev

8mo ago

Phinus 2060 Sheets Origami Paper 27 Assortment Colors Double Sided Star Paper Strips 8.5 x 0.4 Inch Lucky Origami Star Paper Strips for DIY Hand Art Crafts

Phinus$5.221,497 rev

2y ago

Auvotuis 3mm Width Quilling Paper Strips 40 Colors 900 Strips Paper Quilling Strips Kit Origami Paper Strips for DIY Art Craft Length 39cm

Auvotuis$8.8028 rev

2y ago

What buyers say about quilling paper

What buyers praise and complain about, mined from review topics.

What buyers love

Paper Quality22%

“Awesome star paper”

Color16%

“Great variety of colors”

Quality-Overall12%

“Good quality quilling strips with many vibrant colors”

Ease Of Use10%

“Easy to use”

Advertised Vs Actual Product7%

“As described”

Value For Money6%

“Fair price”

Fun/Entertainment Experience4%

“Great fidget activity”

Paper Brightness3%

“great assortment of colors, good quality paper, and arrived fast”

Size-Overall3%

“Its the right size”

Correct Contents1%

“Sooooo much stuff in one container”

What buyers complain about

Paper Quality29%

“Not Oragmi quality paper”

Thickness16%

“Paper is not thick enough”

Instructions/User Manual/Troubleshooting13%

“Instructions are not in English”

Size-Overall4%

“Although these are shorter than I realized”

Quality-Overall3%

“Will not buy again due quality and width”

Color3%

“Wish there were no black/brown”

Thin2%

“Thin”

Durability2%

“not durable at all”

Ease Of Use2%

“it certainly isnt easy”

Moist/Dry1%

“it sucks all the moisture out of my skin when i use it”

Top return reasons

Size-Overall29%

Paper Quality28%

Advertised Vs Actual Product7%

Thin6%

Value For Money5%

Defective Material/Parts4%

Thickness3%

Functionality-Overall3%

Paper Compatibility3%

Color2%

Common questions

Is quilling paper profitable to sell on Amazon United States?: The niche generates $105K/yr across 25 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -15.0%. Flapen's verdict: Skip it (44/100).
How competitive is the quilling paper niche?: 13 brands and 16 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in quilling paper?: Top complaints mined from reviews: Paper Quality, Thickness, Instructions/User Manual/Troubleshooting. The return rate is 0.7%.
When does demand for quilling paper peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the quilling paper niche?: Listings span $5.22–$46.63; the average listing price is $17.48 (sweet spot $15–$100). The average incumbent carries 877 reviews — the moat a new listing must climb.