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Quilling Kit

Fail

Demand is soft, at -12.1% this quarter, so Quilling Kit is a Fail.

Flapen Score
48
48 / 100
Top 40% of 4,656 Arts, Crafts & Sewing niches · +2 vs the category median of 46
Market size
$181K/yr326K searches / yr
90-day growth
-12.1%search demand this quarter
Competition
55%top-5 click share · 13 brands · 16 sellers

Flapen Score

Quilling Kit against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Quilling Kit is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Quilling Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Quilling Kit 326K times last year and spent an estimated $181K. The top 5 brands take 83% of clicks. Demand peaks in Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 326K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $181K a year.

Searches, last 12 months
326K
Growth, 90 days vs prior 90
-12.1%
Conversion, latest week
2.7%
Market size, estimated
$181Ka year
Peak month
December1.9× the quietest month
Top search term
quilling kit95K searches a year

02 · Price

A sale here is worth $20.85.

Listings sell for $20.85 on average, from $5.22 to $48.30. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $20.85 that is $5K to $10K a year per listing.

Average price
$20.85inside the $15 to $100 sweet spot
Price range
$5.22–$48.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #204 within Paper & Paper Crafts. It carries 982 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#204in Paper & Paper Crafts
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
982per listing
Listings tracked
23

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Quilling Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

16

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

55%

Top 20: 96%

Open market

13%

  • Brand 127%
  • Brand 218%
  • Brand 315%
  • Brand 413%
  • Brand 511%
  • Brand 63%
  • Open — no brand owns it (7 brands, 13%)

Demand

Quilling Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Quilling Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • quilling kit95K/yr
  • quilling61K/yr
  • paper quilling kit46K/yr
  • quilling supplies43K/yr
  • quilling kits for adults19K/yr
  • paper quilling29K/yr
  • quilling kits11K/yr
  • paper quilling kit for beginners10K/yr
  • quilling kits for beginners6K/yr
  • quilled creations3K/yr

Reviews and returns

What reviews say buyers love and hate about Quilling Kit

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Paper Quality”
18%of negative reviews mention “Paper Quality”
0.8%of orders come back
“Not Oragmi quality paper”
A buyer, on “Paper Quality”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Quilling Kit questions

Answered from the same tracked data.