Is quilling kit profitable to sell on Amazon United States?

The niche generates $181K/yr across 23 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -12.1%. Flapen's verdict: Skip it (48/100).

How competitive is the quilling kit niche?

13 brands and 16 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in quilling kit?

Top complaints mined from reviews: Paper Quality, Instructions/User Manual/Troubleshooting, Quality-Overall. The return rate is 0.8%.

When does demand for quilling kit peak?

Demand peaks in Dec; the busiest month runs 1.9× the quietest.

What does it cost to enter the quilling kit niche?

Listings span $5.22–$48.30; the average listing price is $20.85 (sweet spot $15–$100). The average incumbent carries 982 reviews — the moat a new listing must climb.

quilling kit

Skip it

Soft demand (-12.1% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Great$20.85

avg listing price — sweet spot $15–$100

Price range

Great$5.22–$48.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good982.3

avg incumbent reviews — the moat a new listing must climb

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$181K

$181K/yr · 326K searches

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-12.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, quilling kit is a $181K/yr Amazon United States market (326K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Dec. Verdict: Skip it — 48/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

quilling kit market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: $209K–$261K; units × avg price
Conversion rate: 2.7%
Avg BSR: #204
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 3.9%
Avg brand age: 41 months
Avg seller age: 175 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

55%

Top 20: 96%

Open market

13%

JUYA27%
YURROAD18%
MY CREATIVE CAMP15%
WEBEEDY13%
TUPARKA11%
yuntop3%
Open — no brand owns it (7 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.1% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.9×

Open Trend

Top quilling kit search terms

quilling kit95K/yr -27.4%2.5% conv.
quilling61K/yr +1.5%1.5% conv.
paper quilling kit46K/yr -15.4%2.7% conv.
quilling supplies43K/yr -21.7%1.5% conv.
quilling kits for adults19K/yr +43.3%2.1% conv.
paper quilling29K/yr -5.1%1.7% conv.
quilling kits11K/yr -4.5%2.0% conv.
paper quilling kit for beginners10K/yr -41.3%2.8% conv.
quilling kits for beginners6K/yr -29.8%2.3% conv.
quilled creations3K/yr -5.3%0.4% conv.

All search terms

Top quilling kit products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

JUYA Paper Quilling Kits with 30 Colors 600 Strips and 8 Tools (Paper Width:3mm Blue Tools)

JUYA$15.234.7★2,359 rev

MY CREATIVE CAMP Beginners Quilling Kit for Kids and Adults DIY Craft Kit for Kids and Adults Paper Quilling Kit for Beginners with Tools Instructions & Storage Box Makes 10+ Fun Projects

MY CREATIVE CAMP$28.794.7★478 rev

All-in-One Paper Quilling Kit 1860pcs 3mm/5mm/10mm Quilling Paper Strips with Electric Quilling Pen/Crimper/Comb Board Complete Set for Beginners to Advanced Users DIY Crafts & Classroom Teaching

YURROAD$46.634.6★1,252 rev

TUPARKA 19 Pcs Paper Quilling Kits 45 Colors 900 Strips Quilling Art Paper DIY Craft

TUPARKA$15.374.5★1,195 rev

Paper Quilling Kit for Beginners & Adults 1860 Paper Strips in 3 Sizes Complete Quilling Tools Set with Electric Pen Template Board for Cards Scrapbooking Wall Art DIY Gifts & Family Crafts

YURROAD$32.724.7★373 rev

Newest

by launch date

MY CREATIVE CAMP Paper Quilling Kit for Beginners DIY Craft Kit for Kids Teens & Adults with Tools Instructions & Storage Creative Art Projects & Wall Dcor (Cherry Blossom Kit)

MY CREATIVE CAMP$29.62478 rev

6mo ago

Quilling Cards handmade card quilled cards with Dedicated Paper quilling birthday cards for women or all occasions: Mothers day Greeting card Birthday... daisy bouquet (Flowers with dragonfly)

SaigonWillingCraft$11.8925 rev

10mo ago

WEBEEDY 20 Sets Paper Quilling Kit for Adults Beginners Spring Animal Flower Greeting Cards Making Kit with Instruction Tutorial Handmade Bee Butterfly Dragonfly Quilling Card for Friends Families

WEBEEDY$17.1115 rev

1y ago

WEBEEDY Paper Quilling Kit 20 Sets DIY Sea Animals Paper Quilling Kit with Paper Quilling Strips Supplies Ocean Greeting Card Making Kits for Beginners DIY Handmade Crafts Home Room Wall Decor Gift

WEBEEDY$13.8225 rev

2y ago

WEBEEDY 20 Sets Paper Quilling Kits for Beginners DIY Lovely Animal Quilling Card Making Kits with 36 Colors Strips 20 Cards Paper Quilling Tools and Supplies Home Room Wall Art Decor Creative Gift

WEBEEDY$17.5441 rev

2y ago

What buyers say about quilling kit

What buyers praise and complain about, mined from review topics.

What buyers love

Paper Quality15%

“Awesome star paper”

Ease Of Use12%

“easy to use”

Quality-Overall11%

“The paper quality is excellent”

Color11%

“Great variety of colors”

Advertised Vs Actual Product7%

“All you need”

Fun/Entertainment Experience6%

“Fun for any age”

Value For Money6%

“Great deal”

Instructions/User Manual/Troubleshooting3%

“The instructions are simple”

Gifting Purpose3%

“Great kit that is very giftable”

Size-Overall2%

“Its the right size”

What buyers complain about

Paper Quality18%

“Not Oragmi quality paper”

Instructions/User Manual/Troubleshooting16%

“Instructions are horrible”

Quality-Overall9%

“Poor quality”

Thickness9%

“Paper is not thick enough”

Value For Money4%

“It's a little pricey for what I received”

Durability3%

“Only a few have ripped so far”

Size-Overall2%

“the size is small”

Adhesion/Stickiness2%

“missing glue”

Color2%

“Wish there were no black/brown”

Ease Of Use2%

“it certainly isnt easy”

Top return reasons

Paper Quality23%

Size-Overall22%

Functionality-Overall9%

Advertised Vs Actual Product7%

Defective Material/Parts6%

Thin5%

Quality-Overall4%

Instructions/User Manual/Troubleshooting4%

Value For Money3%

Paper Compatibility2%

Common questions

Is quilling kit profitable to sell on Amazon United States?: The niche generates $181K/yr across 23 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -12.1%. Flapen's verdict: Skip it (48/100).
How competitive is the quilling kit niche?: 13 brands and 16 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in quilling kit?: Top complaints mined from reviews: Paper Quality, Instructions/User Manual/Troubleshooting, Quality-Overall. The return rate is 0.8%.
When does demand for quilling kit peak?: Demand peaks in Dec; the busiest month runs 1.9× the quietest.
What does it cost to enter the quilling kit niche?: Listings span $5.22–$48.30; the average listing price is $20.85 (sweet spot $15–$100). The average incumbent carries 982 reviews — the moat a new listing must climb.