Purse Light

Shoppers searched for this 599K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -33.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $95K a year.

Searches, last 12 months

599K

Growth, 90 days vs prior 90

-33.3%

Conversion, latest week

1.5%

Market size, estimated

$95Ka year

Peak month

December15.3× the quietest month

Top search term

purse light281K searches a year

Listings sell for $10.96 on average, from $4.62 to $34.11. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $10.96 that is $5K to $8K a year per listing.

Average price

$10.96under the $15 to $100 sweet spot

Price range

$4.62–$34.11

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

$5K–$8K

Returns

1.5%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 17.2% of listings are out of stock. The average listing ranks #7,349 within Purse Making. It carries 275 reviews at 3.97 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

98%

Out of stock, average day

17.2%

Average rank

#7,349in Purse Making

Average rating

3.97 starsAmazon United States average 4.42 stars

Average reviews

275per listing

Listings tracked

49

30 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

30

Successful launches

1Amazon's first-year sales bar

Average brand age

33 months