Purple Yarn
FailThe top 5 brands take 97% of clicks, so Purple Yarn is a Fail.
- Flapen Score
- 38 / 100Ranks 3,823 of 4,656 Arts, Crafts & Sewing niches · −8 vs the category median of 4638
- Market size
- $147K/yr243K searches / yr
- 90-day growth
- -26.2%search demand this quarter
- Competition
- 59%top-5 click share · 7 brands · 58 sellers
Flapen Score
Purple Yarn against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Purple Yarn is stronger. Inside it, weaker.
Market
The Purple Yarn market on Amazon at a glance
Shoppers on Amazon United States searched for Purple Yarn 243K times last year and spent an estimated $147K. The top 5 brands take 97% of clicks. Demand peaks in Feb–Jun. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 5.4% of those searches ended in a purchase.
Shoppers searched for this 243K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -26.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $147K a year.
- Searches, last 12 months
- 243K
- Growth, 90 days vs prior 90
- -26.2%
- Conversion, latest week
- 5.4%
- Market size, estimated
- $147Ka year
- Peak month
- February2.0× the quietest month
- Top search term
- purple yarn141K searches a year
02 · Price
A sale here is worth $11.22.
Listings sell for $11.22 on average, from $4.55 to $27.81. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $11.22 that is $3K to $6K a year per listing.
- Average price
- $11.22under the $15 to $100 sweet spot
- Price range
- $4.55–$27.81
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$6K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
48% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #153 within Knitting & Crochet. It carries 16,190 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 48%
- Prime listings
- 100%
- Out of stock, average day
- 1.8%
- Average rank
- #153in Knitting & Crochet
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 16,190per listing
- Listings tracked
- 21
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Purple Yarn products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
58
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
59%
Top 20: 99%
Open market
1%
- Brand 189%
- Brand 22%
- Brand 32%
- Brand 42%
- Brand 51%
- Brand 61%
- Open — no brand owns it (1 brand, 1%)
Demand
Purple Yarn search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Jun · busiest ÷ quietest = 2.0×
Search terms
Top Purple Yarn search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- purple yarn141K/yr
- purple yarn for crocheting31K/yr
- dark purple yarn14K/yr
- purple variegated yarn9K/yr
- yarn purple10K/yr
- red heart purple yarn8K/yr
- red heart yarn purple7K/yr
- pink and purple yarn6K/yr
- purple crochet yarn5K/yr
- purple acrylic yarn5K/yr
Reviews and returns
What reviews say buyers love and hate about Purple Yarn
We read the reviews and the return reasons for every product selling here.
“they just looked short”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Purple Yarn questions
Answered from the same tracked data.