purple yarn
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Price range
Good$4.55–$27.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.22avg listing price — sweet spot $15–$100
Market size
Okay$147K$147K/yr · 243K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad16,189.67avg incumbent reviews — the moat a new listing must climb
Growth
Bad-26.2%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, purple yarn is a $147K/yr Amazon United States market (243K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Feb–Jun. Verdict: Skip it — 38/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
purple yarn market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- $140K–$168K
- units × avg price
- Conversion rate
- 5.4%
- Avg BSR
- #153
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 48%
- Out of stock
- 1.8%
- Avg brand age
- 47 months
- Avg seller age
- 119 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
58
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
59%
Top 20: 99%
Open market
1%
- Red Heart89%
- KECHE2%
- Mooaske2%
- Cozyful2%
- Caron1%
- Lpalats1%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -26.2% search growth over the last 90 days.Peak months: Feb, Jun · busiest ÷ quietest = 2.0×
Top purple yarn search terms
- purple yarn141K/yr
- purple yarn for crocheting31K/yr
- dark purple yarn14K/yr
- purple variegated yarn9K/yr
- yarn purple10K/yr
- red heart purple yarn8K/yr
- red heart yarn purple7K/yr
- pink and purple yarn6K/yr
- purple crochet yarn5K/yr
- purple acrylic yarn5K/yr
Top purple yarn products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
RED HEART Super Saver Yarn Amethyst
Red Heart$5.404.8★625 rev
RED Heart 285412 Super Saver Yarn Dark Orchid
Red Heart$5.104.7★32,228 rev
RED Heart Super Saver Yarn Lavender
Red Heart$8.334.7★32,228 rev
Red Heart Super Saver Amethyst Yarn - 3 Pack of 198g/7oz - Acrylic - 4 Medium (Worsted) - 364 Yards - Knitting/Crochet
Red Heart$11.254.7★41,281 rev
Red Heart Super Saver Economy Yarn Purple Tones (E300.0546)
Red Heart$5.314.6★408 rev
Newest
by launch date
Cozyful Chunky Yarn for Hand Knitting - #10 Chunky Chenille Blanket Yarn Jumbo Big Thick Chunky Yarns for Crocheting Tie Dye Bulky Knit Yarns 8 Skein (20 yds 8 oz Each Skein) Multi Purple
Cozyful$27.811,639 rev
Lpalats Ombre Yarn for Crocheting - 4x100g Soft 60% Cotton 40% Acrylic Yarn - 962 Yds Gradient Cake Yarns for Knitting Shawls Blankets Sweater with 2 Crochet Hooks (4 Purple Gradient)
Lpalats$16.92213 rev
Cotton Yarn - 100% Cotton Yarn for Crocheting and Knitting Mercerized Cotton Amigurumi Yarn Fine-Sport 2 1.76 oz (50g) / 136 Yrds (125 m) - Purple
KECHE$6.85712 rev
Velvet Yarn for Crocheting Darkpurple Chenille Yarn Super Bulky Baby Blanket Yarn Amigurumi Yarn
INNDUN$6.25296 rev
Chunky Yarn for Crocheting - Chenille Yarn for Knitting - Bulky Blanket Yarns for Crocheting Blankets Amigurumi Craft Hat Shoes Plush Fluffy Soft Yarns 71 yds/3.5 oz Each Skein(Light Purple)
Mooaske$7.33441 rev
Trending
90-day click momentum
Red Heart Soft Yarn Plummy
Red Heart$5.834.6★
Red Heart Super Saver Yarn - Orchid
Red Heart$4.554.7★
Red Heart Super Saver Jumbo Yarn Amethyst
Red Heart$7.624.7★
Red Heart Super Saver Economy Yarn Purple Tones (E300.0546)
Red Heart$5.314.6★
Cozyful Chunky Yarn for Hand Knitting - #10 Chunky Chenille Blanket Yarn Jumbo Big Thick Chunky Yarns for Crocheting Tie Dye Bulky Knit Yarns 8 Skein (20 yds 8 oz Each Skein) Multi Purple
Cozyful$27.814.5★
What buyers say about purple yarn
What buyers praise and complain about, mined from review topics.What buyers love
“the color is vibrant”
“It's very soft”
“its always true to the color description with good quality”
“Easy to work with”
“Well worth the price”
“This yawn is soft and thick”
“Beautiful colored yarn”
“As advertised”
“doesnt typically break”
“Great quality yarn”
What buyers complain about
“they just looked short”
“It looks darker in person”
“FALSE ADVERTISING”
“I expect a properly made”
“It's very thick”
“Not happy with the quality of the yarn”
“It was very hard to get the smell out of it”
“one strand of yarn fell apart”
“not soft”
“Difficult to use”
Top return reasons
Common questions
- Is purple yarn profitable to sell on Amazon United States?
- The niche generates $147K/yr across 21 tracked products. 90-day search growth is -26.2%. Flapen's verdict: Skip it (38/100).
- How competitive is the purple yarn niche?
- 7 brands and 58 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in purple yarn?
- Top complaints mined from reviews: Size-Overall, Color, Advertised Vs Actual Product. The return rate is 0.9%.
- When does demand for purple yarn peak?
- Demand peaks in Feb–Jun; the busiest month runs 2.0× the quietest.
- What does it cost to enter the purple yarn niche?
- Listings span $4.55–$27.81; the average listing price is $11.22 (sweet spot $15–$100). The average incumbent carries 16,190 reviews — the moat a new listing must climb.