Skip to content

Purple Vinyl

Fail

Shoppers spend an estimated $34K a year here, so Purple Vinyl is a Fail.

Flapen Score
45
45 / 100
Ranks 2,538 of 4,656 Arts, Crafts & Sewing niches · −1 vs the category median of 46
Market size
$34K/yr59K searches / yr
90-day growth
+18.2%search demand this quarter
Competition
45%top-5 click share · 14 brands · 22 sellers

Flapen Score

Purple Vinyl against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Purple Vinyl is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Purple Vinyl market on Amazon at a glance

Shoppers on Amazon United States searched for Purple Vinyl 59K times last year and spent an estimated $34K. The top 5 brands take 75% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 6.0% of those searches ended in a purchase.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved +18.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
+18.2%
Conversion, latest week
6.0%
Market size, estimated
$34Ka year
Top search term
purple vinyl29K searches a year

02 · Price

A sale here is worth $9.77.

Listings sell for $9.77 on average, from $4.58 to $23.31. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $9.77 that is $977 to $2K a year per listing.

Average price
$9.77under the $15 to $100 sweet spot
Price range
$4.58–$23.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$977–$2K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

66% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #68 within Scrapbooking & Stamping. It carries 3,984 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
66%
Prime listings
100%
Out of stock, average day
3.3%
Average rank
#68in Scrapbooking & Stamping
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
3,984per listing
Listings tracked
29

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Purple Vinyl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

22

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

45%

Top 20: 88%

Open market

21%

  • Brand 140%
  • Brand 212%
  • Brand 310%
  • Brand 48%
  • Brand 56%
  • Brand 64%

Search terms

Top Purple Vinyl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • purple vinyl29K/yr
  • purple permanent vinyl15K/yr
  • purple vinyl permanent7K/yr
  • purple vinyl for cricut4K/yr
  • purple cricut vinyl3K/yr

Reviews and returns

What reviews say buyers love and hate about Purple Vinyl

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Color”
20%of negative reviews mention “Adhesion/Stickiness”
2.7%of orders come back
“DOES NOT STICK”
A buyer, on “Adhesion/Stickiness”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Purple Vinyl questions

Answered from the same tracked data.