Is purple tissue paper profitable to sell on Amazon United States?

The niche generates $134K/yr across 23 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +14.2%. Flapen's verdict: Skip it (44/100).

How competitive is the purple tissue paper niche?

19 brands and 20 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in purple tissue paper?

Top complaints mined from reviews: Thickness, Size-Overall, Color. The return rate is 1.7%.

When does demand for purple tissue paper peak?

Demand peaks in May–Oct; the busiest month runs 2.0× the quietest.

What does it cost to enter the purple tissue paper niche?

Listings span $4.41–$8.90; the average listing price is $6.90 (sweet spot $15–$100). The average incumbent carries 2,004 reviews — the moat a new listing must climb.

purple tissue paper

Skip it

Prices mostly outside the sweet spot ($4.41–$8.90) — this niche doesn't clear our bar today.

Conversion

Incredible14.9%

search→purchase rate — share of searches ending in a sale

Returns

Great1.7%

return rate — above 5% kills the launch gate

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,003.61

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+14.2%

90-day search growth — must beat 0% to launch

Market size

Okay$134K

$134K/yr · 130K searches

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Avg price

Bad$6.90

avg listing price — sweet spot $15–$100

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Price range

Bad$4.41–$8.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, purple tissue paper is a $134K/yr Amazon United States market (130K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in May–Oct. Verdict: Skip it — 44/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

purple tissue paper market data

Units sold / yr: 20K–25K; avg 750–1,000/product
Revenue / yr: $138K–$173K; units × avg price
Conversion rate: 14.9%
Avg BSR: #70
Page quality: 0%
Prime: 100%
Sponsored: 65%
Out of stock: 8.8%
Avg brand age: 38 months
Avg seller age: 176 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 falling

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

67%

Top 20: 97%

Open market

26%

SUNCOLOR25%
Laidans20%
Artdly14%
Jkopsnr9%
PMLAND4%
Koogel4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +14.2% search growth over the last 90 days.

Peak months: May, Oct · busiest ÷ quietest = 2.0×

Open Trend

Top purple tissue paper search terms

purple tissue paper91K/yr +19.0%15.0% conv.
purple tissue paper for gift bags15K/yr +7.0%15.2% conv.
tissue paper purple8K/yr +12.2%11.1% conv.
purple tissue paper bulk4K/yr +65.5%11.9% conv.
dark purple tissue paper5K/yr +9.6%9.9% conv.
purple tissue3K/yr -1.9%11.3% conv.
purple tissue paper sheets3K/yr -60.4%11.4% conv.

All search terms

Top purple tissue paper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

120 Sheets 20X14 Purple Tissue Paper for Gift Bags Wrapping Art Tissue Paper Bulk for Weddings Birthday Party Crafts Decoration

Laidans$7.024.8★1,034 rev

SUNCOLOR 36 Sheets Sparkly Purple Tissue Paper for Gift Bags 20 x 20 inch Wrapping Paper for Gifts Crafts Bags Packaging

SUNCOLOR$5.014.7★659 rev

100 Sheets Purple Tissue Paper Artdly 14 x 20 Inches Purple Tissue Paper Bulk for Weddings Birthday DIY Project Wrapping Crafts Decor

Artdly$8.174.7★6,461 rev

SUNCOLOR Purple Tissue Paper Set 36 Sheets Glitter and Solid 20 x 20 Inch 3 Assorted Shades for Gift Wrapping and Crafts

SUNCOLOR$5.025.0★67 rev

Jkopsnr 100 Sheets Purple Tissue Paper 20x14 Inches Tissue Paper for Gift Bags Wrapping Tissue Paper Bulk for DIY Crafts Birthday Halloween Holidays Decor

Jkopsnr$7.884.7★946 rev

Newest

by launch date

Purple Glitter Tissue Paper for Gift Bags 25 Sheets-20 x 20 Inch Recyclable Gift Wrap Tissues for Decorating Weddings Birthdays Party & Festival Decorations DIY Craft Supplies

Sadaunbe$4.8036 rev

4mo ago

SUNCOLOR Purple Tissue Paper Set 36 Sheets Glitter and Solid 20 x 20 Inch 3 Assorted Shades for Gift Wrapping and Crafts

SUNCOLOR$5.0267 rev

5mo ago

SUNCOLOR 36 Sheets Sparkly Purple Tissue Paper for Gift Bags 20 x 20 inch Wrapping Paper for Gifts Crafts Bags Packaging

SUNCOLOR$5.01659 rev

11mo ago

Luckonway 40 Sheets 20x20 Inches Purple Tissue Paper for Gift Bags Bulk Gift Wrapping Paper for Christmas Weddings Parties & Art Crafts (Purple)

Luckonway$5.9672 rev

1y ago

30 Sheets Purple Tissue Paper for Packaging Gift Bags Decoration Gift Wrap Tissue Paper Bulk Sheets for Weddings Birthday DIY Project Birthday Wedding Halloween Christmas Gift Wrapping Crafts Decor

Hlonon$4.60669 rev

1y ago

What buyers say about purple tissue paper

What buyers praise and complain about, mined from review topics.

What buyers love

Color30%

“color is so pretty”

Quality-Overall22%

“Decent enough”

Advertised Vs Actual Product11%

“As advertised”

Value For Money9%

“Great value”

Gifting Purpose6%

“Works perfectly for gift bags”

Brightness/Shine/Glow6%

“Beautiful purple color with a hint of sparkle”

Size-Overall5%

“Love the size”

Ease Of Use3%

“Easy to use”

Thickness3%

“Thicker than I expected”

Texture/Consistency-Overall1%

“Love the color and texture”

What buyers complain about

Thickness25%

“It is just a little thicker than what you normally think of as being tissue paper”

Size-Overall25%

“smaller then expected”

Color19%

“Color Off”

Smell6%

“the chemical smell was overwhelming”

Value For Money6%

“It doesnt worth the price”

Top return reasons

Color44%

Size-Overall19%

Advertised Vs Actual Product13%

Value For Money9%

Material Quality3%

Display Colors2%

Thin2%

Brightness/Shine/Glow1%

Moist/Dry1%

Weight Light1%

Common questions

Is purple tissue paper profitable to sell on Amazon United States?: The niche generates $134K/yr across 23 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +14.2%. Flapen's verdict: Skip it (44/100).
How competitive is the purple tissue paper niche?: 19 brands and 20 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in purple tissue paper?: Top complaints mined from reviews: Thickness, Size-Overall, Color. The return rate is 1.7%.
When does demand for purple tissue paper peak?: Demand peaks in May–Oct; the busiest month runs 2.0× the quietest.
What does it cost to enter the purple tissue paper niche?: Listings span $4.41–$8.90; the average listing price is $6.90 (sweet spot $15–$100). The average incumbent carries 2,004 reviews — the moat a new listing must climb.