Purple Pencil Case

Shoppers searched for this 165K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +30.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.

Searches, last 12 months

165K

Growth, 90 days vs prior 90

+30.4%

Conversion, latest week

1.7%

Market size, estimated

$22Ka year

Peak month

August8.8× the quietest month

Top search term

purple pencil case85K searches a year

Listings sell for $7.98 on average, from $5.09 to $14.37. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $7.98 that is $798 to $2K a year per listing.

Average price

$7.98under the $15 to $100 sweet spot

Price range

$5.09–$14.37

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$798–$2K

Returns

2.4%of orders · Amazon United States median 2.1%

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #205 within Organization, Storage & Transport. It carries 3,346 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

100%

Out of stock, average day

8.6%

Average rank

#205in Organization, Storage & Transport

Average rating

4.70 starsAmazon United States average 4.42 stars

Average reviews

3,346per listing

Listings tracked

31

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

30 months