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Purple Glitter

Fail

Prices span $4.79–$12.61, mostly outside the sweet spot, so Purple Glitter is a Fail.

Flapen Score
36
36 / 100
Ranks 4,076 of 4,656 Arts, Crafts & Sewing niches · −10 vs the category median of 46
Market size
$35K/yr72K searches / yr
90-day growth
-4.3%search demand this quarter
Competition
48%top-5 click share · 13 brands · 14 sellers

Flapen Score

Purple Glitter against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Purple Glitter is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Purple Glitter market on Amazon at a glance

Shoppers on Amazon United States searched for Purple Glitter 72K times last year and spent an estimated $35K. The top 5 brands take 86% of clicks. Demand peaks in Oct. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 6.5% of those searches ended in a purchase.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
-4.3%
Conversion, latest week
6.5%
Market size, estimated
$35Ka year
Peak month
October1.9× the quietest month
Top search term
purple glitter65K searches a year

02 · Price

A sale here is worth $7.54.

Listings sell for $7.54 on average, from $4.79 to $12.61. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $7.54 that is $754 to $2K a year per listing.

Average price
$7.54under the $15 to $100 sweet spot
Price range
$4.79–$12.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$754–$2K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #27 within Glitter. It carries 1,831 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#27in Glitter
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
1,831per listing
Listings tracked
26

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Purple Glitter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

14

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

48%

Top 20: 94%

Open market

10%

  • Brand 135%
  • Brand 231%
  • Brand 39%
  • Brand 47%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (7 brands, 10%)

Demand

Purple Glitter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.9×

Search terms

Top Purple Glitter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • purple glitter65K/yr
  • glitter purple4K/yr
  • purple fine glitter3K/yr

Reviews and returns

What reviews say buyers love and hate about Purple Glitter

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Color”
40%of negative reviews mention “Color”
2.4%of orders come back
“Pink not deep purple”
A buyer, on “Color”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Purple Glitter questions

Answered from the same tracked data.