purple felt
Skip itA small market ($25K/yr) — this niche doesn't clear our bar today.
Review moat
Great305.07avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.7%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.38avg listing price — sweet spot $15–$100
Price range
Bad$3.94–$17.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-14.1%90-day search growth — must beat 0% to launch
Market size
Bad$25K$25K/yr · 38K searches
According to Flapen's Amazon United States niche tracking, purple felt is a $25K/yr Amazon United States market (38K searches/yr). The top 5 brands hold 68% of demand. Verdict: Skip it — 39/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
purple felt market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $28K–$38K
- units × avg price
- Conversion rate
- 7.1%
- Avg BSR
- #475
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 74%
- Out of stock
- 4.5%
- Avg brand age
- 35 months
- Avg seller age
- 239 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
19 rising
Sellers
20
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
53%
Top 20: 92%
Open market
28%
- XSEINO31%
- HaoFeiJH19%
- Jtnohx9%
- IONTACH5%
- Ice Fabrics4%
- Grainear4%
Demand
Weekly Amazon search volume, last 37 weeks — -14.1% search growth over the last 90 days.Top purple felt search terms
- purple felt27K/yr
- purple felt fabric8K/yr
- purple felt sheets3K/yr
Top purple felt products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HaoFeiJH Purple Felt Fabric Sheets - 6PCS Felt Squares - 8x12 1 Colors Soft Felt Squares 1.5mm for Sewing Patchwork Decoration Embroidering Book DIY Craft
HaoFeiJH$4.934.7★1,003 rev
XSEINO Purple Large Felt Fabric 72 X 36 (2 Square Yards) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Purple Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts
XSEINO$12.724.6★203 rev
XSEINO Purple Large Felt Fabric 36 X 36 (1 Square Yard) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Purple Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts
XSEINO$8.794.4★102 rev
XSEINO 13 Rolls 8x35 1.4mm Thick Soft Felt Fabric Sheet 13 Assorted Purple Series Colors Felt Pack for DIY Craft Sewing Squares Nonwoven Patchwork
XSEINO$13.794.8★555 rev
Lavender Felt Fabric 36 x 36 (1 Square Yard) Soft 1.6mm Thick Felt Sheets for Craft Sewing Patchwork DIY Art Projects Decorations
IONTACH$9.644.6★209 rev
Newest
by launch date
NEBURORA 12 Pcs 2mm Thick Stiff Felt Sheets for Crafts Sewing(Purple)
NEBURORA$8.69280 rev
MITINU Purple Fabric Sheet 72 X 36 1.4mm Thick Large Soft Durable Flexible Craft Felt by The Yard Nonwoven Fabric for DIY Sewing Arts and Crafts Decoration Projects
MITINU$13.2018 rev
Soft Purple Felt Fabric Sheets for Crafts 8 x 12 Inch Felt Squares 20 Pcs 1.6mm Thick Nonwoven Fabric for DIY Projects Sewing Patchwork and Decoration
FANOMMI$9.9414 rev
MITINU 13 Pcs 8x35 Large Stiff Felt Fabric Sheets 1.2mm Thick Nonwoven Felt for DIY Crafts Patchwork Sewing & Home Decoration Projects (Purple Themed Colorful Series)
MITINU$13.0343 rev
10 Dark Purple Felt Fabric Sheets 7.87 x 11.8 inch (20 x 30cm) A4 Soft Felt Squares 1 mm Thick Great for DIY Craft Sewing Projects Nonwoven Patchwork Decoration
Bgudee$6.874 rev
Trending
90-day click momentumMITINU Purple Fabric Sheet 72 X 36 1.4mm Thick Large Soft Durable Flexible Craft Felt by The Yard Nonwoven Fabric for DIY Sewing Arts and Crafts Decoration Projects
MITINU$13.204.2★
NEBURORA 12 Pcs 2mm Thick Stiff Felt Sheets for Crafts Sewing(Purple)
NEBURORA$8.694.7★
Soft Purple Felt Fabric Sheets for Crafts 8 x 12 Inch Felt Squares 20 Pcs 1.6mm Thick Nonwoven Fabric for DIY Projects Sewing Patchwork and Decoration
FANOMMI$9.944.3★
Soft Felt Fabric Sheet 18 X 36 1.6mm Thick Polyester Craft Felt by The Yard Large Precut Felt Nonwoven Fabric for Sewing DIY Crafts Classroom & Home Decor (Purple)
Ableme Deco$7.014.5★
10 Dark Purple Felt Fabric Sheets 7.87 x 11.8 inch (20 x 30cm) A4 Soft Felt Squares 1 mm Thick Great for DIY Craft Sewing Projects Nonwoven Patchwork Decoration
Bgudee$6.875.0★
What buyers say about purple felt
What buyers praise and complain about, mined from review topics.What buyers love
“Great colors”
“I believe this also would make great anti-scratch material for the bottom of objects”
“smooth”
“Perfect as described”
“Nice quality and very good purple color”
“The 1mm thickness is just right”
“I would consider it an excellent value”
“glue adheres well too”
“The size is amazing”
“felt fabric was great quality”
What buyers complain about
“The color is a bit lighter”
“The thickness. 1.4mm”
“Not the color as pictured”
Top return reasons
Common questions
- Is purple felt profitable to sell on Amazon United States?
- The niche generates $25K/yr across 27 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -14.1%. Flapen's verdict: Skip it (39/100).
- How competitive is the purple felt niche?
- 19 brands and 20 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in purple felt?
- Top complaints mined from reviews: Color, Thickness, Display Colors. The return rate is 3.7%.
- What does it cost to enter the purple felt niche?
- Listings span $3.94–$17.55; the average listing price is $9.38 (sweet spot $15–$100). The average incumbent carries 305 reviews — the moat a new listing must climb.