Purple Felt
FailShoppers spend an estimated $25K a year here, so Purple Felt is a Fail.
- Flapen Score
- 39 / 100Ranks 3,666 of 4,656 Arts, Crafts & Sewing niches · −7 vs the category median of 4639
- Market size
- $25K/yr38K searches / yr
- 90-day growth
- -14.1%search demand this quarter
- Competition
- 53%top-5 click share · 19 brands · 20 sellers
Flapen Score
Purple Felt against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Purple Felt is stronger. Inside it, weaker.
Market
The Purple Felt market on Amazon at a glance
Shoppers on Amazon United States searched for Purple Felt 38K times last year and spent an estimated $25K. The top 5 brands take 68% of clicks. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 7.1% of those searches ended in a purchase.
Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.
- Searches, last 12 months
- 38K
- Growth, 90 days vs prior 90
- -14.1%
- Conversion, latest week
- 7.1%
- Market size, estimated
- $25Ka year
- Top search term
- purple felt27K searches a year
02 · Price
A sale here is worth $9.38.
Listings sell for $9.38 on average, from $3.94 to $17.55. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $9.38 that is $938 to $2K a year per listing.
- Average price
- $9.38under the $15 to $100 sweet spot
- Price range
- $3.94–$17.55
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $938–$2K
- Returns
- 3.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #475 within Fabric. It carries 305 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 100%
- Out of stock, average day
- 4.5%
- Average rank
- #475in Fabric
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 305per listing
- Listings tracked
- 27
04 · Newcomers
0 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 11
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Purple Felt products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 rising
Sellers
20
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
53%
Top 20: 92%
Open market
28%
- Brand 131%
- Brand 219%
- Brand 39%
- Brand 45%
- Brand 54%
- Brand 64%
Demand
Purple Felt search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 2.7× · 9 of 12 months tracked
Search terms
Top Purple Felt search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- purple felt27K/yr
- purple felt fabric8K/yr
- purple felt sheets3K/yr
Reviews and returns
What reviews say buyers love and hate about Purple Felt
We read the reviews and the return reasons for every product selling here.
“The color is a bit lighter”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Purple Felt questions
Answered from the same tracked data.









