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Purple Felt

Fail

Shoppers spend an estimated $25K a year here, so Purple Felt is a Fail.

Flapen Score
39
39 / 100
Ranks 3,666 of 4,656 Arts, Crafts & Sewing niches · −7 vs the category median of 46
Market size
$25K/yr38K searches / yr
90-day growth
-14.1%search demand this quarter
Competition
53%top-5 click share · 19 brands · 20 sellers

Flapen Score

Purple Felt against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Purple Felt is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Purple Felt market on Amazon at a glance

Shoppers on Amazon United States searched for Purple Felt 38K times last year and spent an estimated $25K. The top 5 brands take 68% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 7.1% of those searches ended in a purchase.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
-14.1%
Conversion, latest week
7.1%
Market size, estimated
$25Ka year
Top search term
purple felt27K searches a year

02 · Price

A sale here is worth $9.38.

Listings sell for $9.38 on average, from $3.94 to $17.55. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $9.38 that is $938 to $2K a year per listing.

Average price
$9.38under the $15 to $100 sweet spot
Price range
$3.94–$17.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$938–$2K
Returns
3.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #475 within Fabric. It carries 305 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
100%
Out of stock, average day
4.5%
Average rank
#475in Fabric
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
305per listing
Listings tracked
27

04 · Newcomers

0 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Purple Felt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 rising

Sellers

20

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

53%

Top 20: 92%

Open market

28%

  • Brand 131%
  • Brand 219%
  • Brand 39%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Purple Felt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KNovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 2.7× · 9 of 12 months tracked

Search terms

Top Purple Felt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • purple felt27K/yr
  • purple felt fabric8K/yr
  • purple felt sheets3K/yr

Reviews and returns

What reviews say buyers love and hate about Purple Felt

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Color”
27%of negative reviews mention “Color”
3.7%of orders come back
“The color is a bit lighter”
A buyer, on “Color”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Purple Felt questions

Answered from the same tracked data.