Purple Dye
FailThe top 5 brands take 100% of clicks, so Purple Dye is a Fail.
- Flapen Score
- 38 / 100Ranks 3,823 of 4,656 Arts, Crafts & Sewing niches · −8 vs the category median of 4638
- Market size
- $71K/yr111K searches / yr
- 90-day growth
- +7.3%search demand this quarter
- Competition
- 63%top-5 click share · 3 brands · 61 sellers
Flapen Score
Purple Dye against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Purple Dye is stronger. Inside it, weaker.
Market
The Purple Dye market on Amazon at a glance
Shoppers on Amazon United States searched for Purple Dye 111K times last year and spent an estimated $71K. All 3 brands take every click. Demand peaks in Oct. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 6.3% of those searches ended in a purchase.
Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.
- Searches, last 12 months
- 111K
- Growth, 90 days vs prior 90
- +7.3%
- Conversion, latest week
- 6.3%
- Market size, estimated
- $71Ka year
- Peak month
- October3.6× the quietest month
- Top search term
- purple fabric dye27K searches a year
02 · Price
A sale here is worth $10.12.
Listings sell for $10.12 on average, from $3.28 to $21.22. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $10.12 that is $3K to $5K a year per listing.
- Average price
- $10.12under the $15 to $100 sweet spot
- Price range
- $3.28–$21.22
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$5K
- Returns
- 2.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
61% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #46 within Fabric Decorating. It carries 4,996 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 61%
- Prime listings
- 94%
- Out of stock, average day
- 0.0%
- Average rank
- #46in Fabric Decorating
- Average rating
- 4.38 starsAmazon United States average 4.42 stars
- Average reviews
- 4,996per listing
- Listings tracked
- 18
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Purple Dye products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 flat
Sellers
61
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
0%
- Brand 175%
- Brand 222%
- Brand 33%
Demand
Purple Dye search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 3.6×
Search terms
Top Purple Dye search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- purple fabric dye27K/yr
- rit dye purple19K/yr
- purple rit dye15K/yr
- purple dye fabric16K/yr
- lavender fabric dye6K/yr
- rit purple dye6K/yr
- purple clothing dye7K/yr
- fabric dye purple4K/yr
- dark purple fabric dye5K/yr
- purple clothes dye4K/yr
Reviews and returns
What reviews say buyers love and hate about Purple Dye
We read the reviews and the return reasons for every product selling here.
“Hard to find this color in the store”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Purple Dye questions
Answered from the same tracked data.









