Is purple dye profitable to sell on Amazon United States?

The niche generates $71K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +7.3%. Flapen's verdict: Skip it (38/100).

How competitive is the purple dye niche?

3 brands and 61 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in purple dye?

Top complaints mined from reviews: Color, Stain Resistance, Functionality-Overall. The return rate is 2.0%.

When does demand for purple dye peak?

Demand peaks in Oct; the busiest month runs 3.6× the quietest.

What does it cost to enter the purple dye niche?

Listings span $3.28–$21.22; the average listing price is $10.12 (sweet spot $15–$100). The average incumbent carries 4,996 reviews — the moat a new listing must climb.

purple dye

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Good2.0%

return rate — above 5% kills the launch gate

Conversion

Good6.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Price range

Okay$3.28–$21.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+7.3%

90-day search growth — must beat 0% to launch

Avg price

Okay$10.12

avg listing price — sweet spot $15–$100

Review moat

Bad4,996.39

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$71K

$71K/yr · 111K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, purple dye is a $71K/yr Amazon United States market (111K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct. Verdict: Skip it — 38/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

purple dye market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: $101K–$127K; units × avg price
Conversion rate: 6.3%
Avg BSR: #46
Page quality: 0%
Prime: 94%
Sponsored: 61%
Out of stock: 0.0%
Avg brand age: 59 months
Avg seller age: 171 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

Craft County75%
Rit22%
TULIP3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +7.3% search growth over the last 90 days.

Peak months: Oct · busiest ÷ quietest = 3.6×

Open Trend

Top purple dye search terms

purple fabric dye27K/yr +11.1%5.2% conv.
rit dye purple19K/yr +6.8%10.4% conv.
purple rit dye15K/yr -6.0%9.7% conv.
purple dye fabric16K/yr +3.4%6.7% conv.
lavender fabric dye6K/yr +23.4%1.8% conv.
rit purple dye6K/yr +17.5%11.9% conv.
purple clothing dye7K/yr +22.4%6.5% conv.
fabric dye purple4K/yr -1.0%5.4% conv.
dark purple fabric dye5K/yr -0.2%3.8% conv.
purple clothes dye4K/yr +6.1%6.4% conv.

All search terms

Top purple dye products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Rit Dye Liquid Wide Selection of Colors 8 Oz. (Purple)

Craft County$8.824.4★8,719 rev

Rit Dye Liquid Wide Selection of Colors 8 Oz. (Eggplant)

Craft County$9.294.4★8,719 rev

Rit DyeMore Single Bottle 7 Oz. Synthetic Liquid Fiber Dye for Clothing Dcor and Crafts Royal Purple

Craft County$9.544.3★5,318 rev

Rit Dye More Synthetic 7oz-Royal Purple Other Multicoloured

Rit$8.124.6★377 rev

Rit Purple For Fabric Dye

Rit$6.034.5★114 rev

Newest

by launch date

Rit Synthetic Liquid Dye with ColorStay Fixative Bundle All in One Kit with Gloves to Reduce Color Bleed

Craft County$21.1216 rev

8mo ago

Rit Liquid Dye with ColorStay Fixative Bundle All in One Kit with Gloves to Reduce Color Bleed (Eggplant)

Craft County$21.2221 rev

8mo ago

Rit DyeMore Synthetic Fiber Dye Plum Berry

Rit$6.65231 rev

1y ago

Rit DyeMore 7 Oz. Synthetic Liquid Fiber Dye Single Pack with Plastic Gloves for Clothing Dcor and Crafts Royal Purple

Craft County$12.22643 rev

2y ago

Rit Dye Liquid Fabric Dye for Crafting Clothing and Dcor 8 oz. Bottle Eggplant (Gloves Included)

Craft County$10.602,995 rev

2y ago

What buyers say about purple dye

What buyers praise and complain about, mined from review topics.

What buyers love

Color45%

“Beautiful color”

Efficiency9%

“Works well”

Ease Of Use9%

“Easy to use”

Quality-Overall6%

“Good product”

Advertised Vs Actual Product6%

“As described”

Coverage4%

“Coverage is good”

Paint Quality3%

“Great Product for Dyeing”

Value For Money3%

“Good value for the money”

Instructions/User Manual/Troubleshooting3%

“Instructions are easy to use”

Durability2%

“very durable container”

What buyers complain about

Color47%

“Hard to find this color in the store”

Stain Resistance10%

“they color was splotchy on my curtains”

Functionality-Overall10%

“Didn't work”

Weight Light6%

“Comes out lighter”

Washability6%

“Ruined my washer and ruined my pants”

Color Fading/Discoloration3%

“all of the color came out of the sheets”

Instructions/User Manual/Troubleshooting3%

“I followed the instruction to the letter. It did not work”

Size-Overall2%

“Bottle size is small”

Durability2%

“No idea how long it will last”

Top return reasons

Color54%

Value For Money12%

Display Colors9%

Material Quality5%

Functionality-Overall5%

Leak-Proof4%

Advertised Vs Actual Product3%

Stain Resistance2%

Size-Overall1%

Color Fading/Discoloration1%

Common questions

Is purple dye profitable to sell on Amazon United States?: The niche generates $71K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +7.3%. Flapen's verdict: Skip it (38/100).
How competitive is the purple dye niche?: 3 brands and 61 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in purple dye?: Top complaints mined from reviews: Color, Stain Resistance, Functionality-Overall. The return rate is 2.0%.
When does demand for purple dye peak?: Demand peaks in Oct; the busiest month runs 3.6× the quietest.
What does it cost to enter the purple dye niche?: Listings span $3.28–$21.22; the average listing price is $10.12 (sweet spot $15–$100). The average incumbent carries 4,996 reviews — the moat a new listing must climb.