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Purple Construction Paper

Fail

The top 5 brands take 98% of clicks, so Purple Construction Paper is a Fail.

Flapen Score
34
34 / 100
Ranks 4,242 of 4,656 Arts, Crafts & Sewing niches · −12 vs the category median of 46
Market size
$51K/yr29K searches / yr
90-day growth
-14.3%search demand this quarter
Competition
84%top-5 click share · 6 brands · 62 sellers

Flapen Score

Purple Construction Paper against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Purple Construction Paper is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Purple Construction Paper market on Amazon at a glance

Shoppers on Amazon United States searched for Purple Construction Paper 29K times last year and spent an estimated $51K. The top 5 brands take 98% of clicks. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 20.8% of those searches ended in a purchase.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 20.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
-14.3%
Conversion, latest week
20.8%
Market size, estimated
$51Ka year
Top search term
purple construction paper23K searches a year

02 · Price

A sale here is worth $8.60.

Listings sell for $8.60 on average, from $3.29 to $16.26. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,000 to 1,250 of them. At $8.60 that is $9K to $11K a year per listing.

Average price
$8.60under the $15 to $100 sweet spot
Price range
$3.29–$16.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
1,000–1,250
Revenue per listing a year
$9K–$11K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #57 within Paper & Paper Crafts. It carries 1,083 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#57in Paper & Paper Crafts
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
1,083per listing
Listings tracked
11

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Purple Construction Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

62

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Brand 159%
  • Brand 223%
  • Brand 310%
  • Brand 44%
  • Brand 53%
  • Brand 62%

Demand

Purple Construction Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Feb · busiest ÷ quietest = 2.2× · 11 of 12 months tracked

Search terms

Top Purple Construction Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • purple construction paper23K/yr
  • construction paper purple3K/yr
  • purple construction paper 9x123K/yr

Reviews and returns

What reviews say buyers love and hate about Purple Construction Paper

We read the reviews and the return reasons for every product selling here.

69%of positive reviews mention “Color”
0.3%of orders come back
“vibrant colors”
A buyer, on “Color”69% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Purple Construction Paper questions

Answered from the same tracked data.