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Purple Bulletin Board Paper

Fail

Shoppers spend an estimated $15K a year here, so Purple Bulletin Board Paper is a Fail.

Flapen Score
47
47 / 100
Top 45% of 4,656 Arts, Crafts & Sewing niches · +1 vs the category median of 46
Market size
$15K/yr25K searches / yr
90-day growth
+73.4%search demand this quarter
Competition
55%top-5 click share · 11 brands · 33 sellers

Flapen Score

Purple Bulletin Board Paper against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Purple Bulletin Board Paper is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Purple Bulletin Board Paper market on Amazon at a glance

Shoppers on Amazon United States searched for Purple Bulletin Board Paper 25K times last year and spent an estimated $15K. The top 5 brands take 91% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +73.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
+73.4%
Conversion, latest week
3.4%
Market size, estimated
$15Ka year
Top search term
purple bulletin board paper13K searches a year

02 · Price

A sale here is worth $17.99.

Listings sell for $17.99 on average, from $8.76 to $28.15. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $17.99 that is $0 to $2K a year per listing.

Average price
$17.99inside the $15 to $100 sweet spot
Price range
$8.76–$28.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #455 within Paper & Paper Crafts. It carries 557 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
91%
Out of stock, average day
2.8%
Average rank
#455in Paper & Paper Crafts
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
557per listing
Listings tracked
22

04 · Newcomers

2 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
35 months

Products

Top Purple Bulletin Board Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

33

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

55%

Top 20: 98%

Open market

7%

  • Brand 154%
  • Brand 214%
  • Brand 39%
  • Brand 47%
  • Brand 57%
  • Brand 62%
  • Open — no brand owns it (5 brands, 7%)

Demand

Purple Bulletin Board Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Sep, Oct · busiest ÷ quietest = 4.4× · 10 of 12 months tracked

Search terms

Top Purple Bulletin Board Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • purple bulletin board paper13K/yr
  • better than paper purple3K/yr
  • lavender bulletin board paper5K/yr
  • better than paper bulletin board roll purple4K/yr

Reviews and returns

What reviews say buyers love and hate about Purple Bulletin Board Paper

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Color”
25%of negative reviews mention “Color”
2.8%of orders come back
“the blue is not the main color”
A buyer, on “Color”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Purple Bulletin Board Paper questions

Answered from the same tracked data.