purple beads
Worth a lookShows no brand lock-in (top 5 brands take 51% of clicks), but a small market ($94K/yr) keeps it on the watch list.
Brand share
Great51%top-5 brand share — no brand owns this niche
Returns
Great1.7%return rate — above 5% kills the launch gate
Competition
Great37%top-5 click share — an open shelf
Review moat
Good676.26avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Price range
Okay$3.76–$22.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+1.6%90-day search growth — must beat 0% to launch
Avg price
Okay$9.26avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$94K$94K/yr · 249K searches
According to Flapen's Amazon United States niche tracking, purple beads is a $94K/yr Amazon United States market (249K searches/yr). The top 5 brands hold 51% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
purple beads market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $93K–$116K
- units × avg price
- Conversion rate
- 4.1%
- Avg BSR
- #599
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 1.4%
- Avg brand age
- 36 months
- Avg seller age
- 193 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
38 falling
Sellers
42
Top-5 brand share
51%
Top 20: 84%
Top-5 click share
37%
Top 20: 75%
Open market
45%
- YAXINRUI22%
- XSEINO12%
- Sistenia6%
- ZXOPM6%
- MIKIMIQI4%
- Ludthaw4%
Demand & seasonality
Weekly Amazon search volume, last 109 weeks — +1.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.9×
Top purple beads search terms
- purple beads120K/yr
- purple glass beads37K/yr
- purple beads for bracelets25K/yr
- purple beads for jewelry making33K/yr
- purple crystal beads11K/yr
- purple glass beads for jewelry making7K/yr
- purple bracelet beads6K/yr
- beads purple5K/yr
- dark purple beads5K/yr
Top purple beads products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
XSEINO About 1200PCS 6mm Glass Beads Bracelet Making Kit 24 Assorted Violet Elegant Series Colorful Crystal Beads for Bracelet and Jewelry Making and DIY Crafts Friendship Bracelets
XSEINO$9.304.6★1,724 rev
YAXINRUI 72 PCS Purple Bead Necklace Purple Mardi Gras Beads Halloween Necklaces 33 Inch Round Party Beads for Mardi Gras Christmas Halloween Party Favors Mothers Day Decor
YAXINRUI$11.584.6★1,040 rev
144 PCS Purple Bead Necklace Purple Mardi Gras Beads Halloween Beads Necklaces 33 Inch Round Beaded Necklace Costume Necklace for Mardi Gras Christmas Halloween Party Favors Mothers Day Decor
YAXINRUI$22.154.6★1,040 rev
1200PCS 6mm Purple Glass Beads for Bracelets 24 Colors Assorted Violet Series Crystal Beads Bracelets Making Kit and Jewelry Making Bracelet Beads for Necklace Earring Crafts DIY
Sistenia$10.484.7★315 rev
1000pcs Glass Beads for Jewelry Making Colorful Rainbow Craft Crystal Beads with Loose Beads Sparkly Beads for DIY Necklace Bracelet Earring(Purple)
ZXOPM$9.954.4★556 rev
Newest
by launch date
Hanyoung 8mm 18 Colors 450 pcs Glass Beads for Bracelet (Purple Color)
Hanyoung$9.13108 rev
Looconi 1400pcs Purple Letter Beads 7x4mm and Heart Star Alphabet Beads for Jewelry Making
Looconi$9.94234 rev
300PCS Glass Beads 6mm Glass Beads for Bracelets Necklaces Jewelry Making DIY Crafts (Dark Purple)
Ludthaw$6.07110 rev
YAXINRUI 72 PCS Purple Bead Necklace Purple Mardi Gras Beads Halloween Necklaces 33 Inch Round Party Beads for Mardi Gras Christmas Halloween Party Favors Mothers Day Decor
YAXINRUI$11.581,040 rev
1200PCS 6mm Purple Glass Beads for Bracelets 24 Colors Assorted Violet Series Crystal Beads Bracelets Making Kit and Jewelry Making Bracelet Beads for Necklace Earring Crafts DIY
Sistenia$10.48315 rev
Trending
90-day click momentum
120 PCS Purple Bead Necklaces Purple Mardi Gras Beads Halloween Beads Necklaces 33 Inch Round Beaded Necklace Costume Necklace for Mardi Gras Christmas Halloween Party Favors Mothers Day Decor
YAXINRUI$17.074.6★
Hanyoung 8mm 18 Colors 450 pcs Glass Beads for Bracelet (Purple Color)
Hanyoung$9.134.8★
YAXINRUI 24 PCS Purple Mardi Gras Beads Halloween Beads 33 Inch Round Beaded Necklace Costume Necklaces for Mardi Gras Christmas Halloween Party Favors Mothers Day Decor
YAXINRUI$7.264.6★
Looconi 1400pcs Purple Letter Beads 7x4mm and Heart Star Alphabet Beads for Jewelry Making
Looconi$9.944.8★
144 PCS Purple Bead Necklace Purple Mardi Gras Beads Halloween Beads Necklaces 33 Inch Round Beaded Necklace Costume Necklace for Mardi Gras Christmas Halloween Party Favors Mothers Day Decor
YAXINRUI$22.154.6★
What buyers say about purple beads
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful color”
“Excellent quality”
“Exactly as described”
“Th beads are beautiful”
“a good mix of sizes”
“bargain deals”
“Beautiful, well crafted.,”
“Nicely durable and not cheap”
“vibrant and shiny”
“This makes it easy to create more intricate”
What buyers complain about
“Even some of the shades are darker or lighter”
“small”
“They wont look exactly as those shown”
“Disappointed in the color”
“Poor quality”
“Spill everywhere”
“some were plastic”
“They are absolutely beautiful however the paint chips off”
“The problem is is that I believe they are died”
“they do not do well with water”
Top return reasons
Common questions
- Is purple beads profitable to sell on Amazon United States?
- The niche generates $94K/yr across 47 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is +1.6%. Flapen's verdict: Worth a look (50/100).
- How competitive is the purple beads niche?
- 38 brands and 42 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 51% of demand.
- What do buyers complain about in purple beads?
- Top complaints mined from reviews: Color, Size-Overall, Advertised Vs Actual Product. The return rate is 1.7%.
- When does demand for purple beads peak?
- Demand is steady year-round — the busiest month runs 1.9× the quietest.
- What does it cost to enter the purple beads niche?
- Listings span $3.76–$22.15; the average listing price is $9.26 (sweet spot $15–$100). The average incumbent carries 676 reviews — the moat a new listing must climb.