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Punch Needle Kit

Maybe

The average product has only 179 reviews. But demand is soft, at -41.3% this quarter, so Punch Needle Kit is a Maybe.

Flapen Score
60
60 / 100
Top 4% of 4,656 Arts, Crafts & Sewing niches · +14 vs the category median of 46
Market size
$665K/yr2.6M searches / yr
90-day growth
-41.3%search demand this quarter
Competition
34%top-5 click share · 31 brands · 37 sellers

Flapen Score

Punch Needle Kit against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Punch Needle Kit is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Punch Needle Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Punch Needle Kit 2.6M times last year and spent an estimated $665K. The top 5 brands take 62% of clicks. Demand peaks in Jan–Oct–Dec. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 2.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -41.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $665K a year.

Searches, last 12 months
2.6M
Growth, 90 days vs prior 90
-41.3%
Conversion, latest week
1.6%
Market size, estimated
$665Ka year
Peak month
December3.0× the quietest month
Top search term
punch needle kit1.2M searches a year

02 · Price

A sale here is worth $16.30.

Listings sell for $16.30 on average, from $6.48 to $27.93. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 750 to 1,000 of them. At $16.30 that is $12K to $16K a year per listing.

Average price
$16.30inside the $15 to $100 sweet spot
Price range
$6.48–$27.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
750–1,000
Revenue per listing a year
$12K–$16K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #72 within Needlework. It carries 179 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
4.6%
Average rank
#72in Needlework
Average rating
4.10 starsAmazon United States average 4.42 stars
Average reviews
179per listing
Listings tracked
55

04 · Newcomers

4 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
21
Successful launches
4Amazon's first-year sales bar
Average brand age
26 months

Products

Top Punch Needle Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

31 falling

Sellers

37

Top-5 brand share

62%

Top 20: 92%

Top-5 click share

34%

Top 20: 72%

Open market

35%

  • Brand 129%
  • Brand 214%
  • Brand 39%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Punch Needle Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Punch Needle Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • punch needle kit1.2M/yr
  • punch needle kits adults beginner361K/yr
  • punch needle304K/yr
  • punch needle kits123K/yr
  • punch needle kit for beginners104K/yr
  • needle punch kits for adults60K/yr
  • needle punch kit61K/yr
  • punch needle kits adults46K/yr
  • punch stitching kit for adults24K/yr
  • punch needle embroidery kit46K/yr

Reviews and returns

What reviews say buyers love and hate about Punch Needle Kit

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Ease Of Use”
21%of negative reviews mention “Instructions/User Manual/Troubleshooting”
1.8%of orders come back
“Doesn't come with instructions”
A buyer, on “Instructions/User Manual/Troubleshooting”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Punch Needle Kit questions

Answered from the same tracked data.