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Punch Needle Frame

Fail

Demand is soft, at -41.4% this quarter, so Punch Needle Frame is a Fail.

Flapen Score
42
42 / 100
Ranks 3,179 of 4,656 Arts, Crafts & Sewing niches · −4 vs the category median of 46
Market size
$50K/yr67K searches / yr
90-day growth
-41.4%search demand this quarter
Competition
51%top-5 click share · 15 brands · 33 sellers

Flapen Score

Punch Needle Frame against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Punch Needle Frame is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Punch Needle Frame market on Amazon at a glance

Shoppers on Amazon United States searched for Punch Needle Frame 67K times last year and spent an estimated $50K. The top 5 brands take 71% of clicks. Demand peaks in Oct. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -41.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
-41.4%
Conversion, latest week
2.3%
Market size, estimated
$50Ka year
Peak month
October2.8× the quietest month
Top search term
punch needle frame44K searches a year

02 · Price

A sale here is worth $32.22.

Listings sell for $32.22 on average, from $5.72 to $60.79. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $32.22 that is $0 to $3K a year per listing.

Average price
$32.22inside the $15 to $100 sweet spot
Price range
$5.72–$60.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 18.5% of listings are out of stock. The average listing ranks #391 within Needlework. It carries 324 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
96%
Out of stock, average day
18.5%
Average rank
#391in Needlework
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
324per listing
Listings tracked
25

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Punch Needle Frame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

33

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

51%

Top 20: 95%

Open market

25%

  • Brand 136%
  • Brand 214%
  • Brand 39%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Punch Needle Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 2.8×

Search terms

Top Punch Needle Frame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • punch needle frame44K/yr
  • rug hooking frame7K/yr
  • gripper strips for punch needle frame4K/yr
  • punch needle hoop5K/yr
  • gripper frames punch needle4K/yr
  • punch needle frames3K/yr

Reviews and returns

What reviews say buyers love and hate about Punch Needle Frame

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Value For Money”
21%of negative reviews mention “Material Quality”
2.3%of orders come back
“Holds material tight”
A buyer, on “Material Quality”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Punch Needle Frame questions

Answered from the same tracked data.