Is pumpkin stencil profitable to sell on Amazon United States?

The niche generates $18K/yr across 15 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +97.3%. Flapen's verdict: Skip it (42/100).

How competitive is the pumpkin stencil niche?

14 brands and 15 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 63% of demand.

What do buyers complain about in pumpkin stencil?

Top complaints mined from reviews: Size-Overall, Ease Of Use, Thickness. The return rate is 3.9%.

When does demand for pumpkin stencil peak?

Demand peaks in Sep–Oct; the busiest month runs 390.0× the quietest.

What does it cost to enter the pumpkin stencil niche?

Listings span $6.12–$14.27; the average listing price is $9.00 (sweet spot $15–$100). The average incumbent carries 391 reviews — the moat a new listing must climb.

pumpkin stencil

Skip it

Prices mostly outside the sweet spot ($6.12–$14.27) — this niche doesn't clear our bar today.

Growth

Great+97.3%

90-day search growth — must beat 0% to launch

Review moat

Great390.8

avg incumbent reviews — the moat a new listing must climb

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Returns

Okay3.9%

return rate — above 5% kills the launch gate

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Avg price

Okay$9.00

avg listing price — sweet spot $15–$100

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad$18K

$18K/yr · 105K searches

Price range

Bad$6.12–$14.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, pumpkin stencil is a $18K/yr Amazon United States market (105K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 42/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

pumpkin stencil market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: $45K–$54K; units × avg price
Conversion rate: 1.9%
Avg BSR: #2,637
Page quality: 0%
Prime: 100%
Sponsored: 60%
Out of stock: 21.5%
Avg brand age: 40 months
Avg seller age: 252 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 flat

Sellers

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

32%

Sakolla16%
SYWHXY14%
Zickupy13%
Clabby13%
YooNotee7%
Duozea6%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +97.3% search growth over the last 90 days.

Peak months: Sep, Oct · busiest ÷ quietest = 390.0×

Open Trend

Top pumpkin stencil search terms

pumpkin stencil13K/yr +176.0%1.1% conv.
pumpkin stencils52K/yr +45.3%0.3% conv.
pumpkin face stencils6K/yr +304.5%1.8% conv.
pumpkin stencils for painting16K/yr +78.8%1.2% conv.
pumpkin painting stencils13K/yr -62.3%0.0% conv.
stencils for pumpkin painting4K/yr -55.0%0.0% conv.

All search terms

Top pumpkin stencil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

36 Pieces Halloween Drawing Stencils 6 Inch Plastic Reusable Pumpkin Faces Painting Stencil for DIY Pumpkin Carving Wood Walls Art and Halloween Decoration

Sakolla$9.014.6★344 rev

25 Pcs Halloween Pumpkins Face Stencils Decorative Painting Stencils Reusable Plastic Drawing Template for DIY Pumpkin Carving Wood Walls Art Decor

SYWHXY$7.144.4★105 rev

8 Pcs Pumpkin Stencils 8 x 8 Inch Fall Stencils Reusable Thanksgiving Autumn Stencil Halloween Stencils DIY Craft for Painting On Wood Wall Door Fabric

Zickupy$9.074.6★453 rev

Clabby 5 Sheets Fall Thanksgiving Stencils for Painting on Wood Large Pumpkin Reusable Stencils Fall Art Painting Template for Windows Wall DIY Crafts Decorations(7.9 x 5.5 Inch)

Clabby$7.724.4★201 rev

3 Pcs Fall Pumpkin Stencils 13.7 x 11.8 Inch Large Thanksgiving Autumn Pumpkin Templates Reusable Jumbo Plastic Harvest Stencils for Outdoor Craft DIY Painting on Wood Wall Door Fabric Arts Decor

YooNotee$9.015.0★5 rev

Newest

by launch date

3 Pcs Fall Pumpkin Stencils 13.7 x 11.8 Inch Large Thanksgiving Autumn Pumpkin Templates Reusable Jumbo Plastic Harvest Stencils for Outdoor Craft DIY Painting on Wood Wall Door Fabric Arts Decor

YooNotee$9.015 rev

10mo ago

16 Pieces Halloween Pumpkin Stencils Plastic Reusable Pumpkins Faces Stencil for Painting on Wood Walls Art and Halloween Decoration

Duozea$9.5012 rev

11mo ago

DOODLREAM Patterned Pumpkin Stencil for Painting 11.8x11.8 Reusable Fall Flower Pumpkin Stencil Drawing Template Autumn DIY Craft Paint Template for Wall Home Decor Wood Burning Journal Canvas

DOODLREAM$6.1212 rev

11mo ago

72 PCS 3x3 Inch Halloween Stencils for Painting - Pumpkin Ghost Bat Spider Web Witch Skull Reusable Halloween Painting Templates on Wood Glass Fabric Window Door Decor DIY Decoration

Yazhiji$10.12438 rev

1y ago

Halloween Stencils Pumpkin Face Stencils Reusable Ghost Face Stencil for Painting on Wood Fabrics DIY Crafts Decor

SUNVERSE$14.27270 rev

1y ago

What buyers say about pumpkin stencil

What buyers praise and complain about, mined from review topics.

What buyers love

Recycle/Reuse30%

“Easy and reusable”

Quality-Overall27%

“Good quality”

Ease Of Use17%

“easy to use”

Design-Overall13%

“Love the design”

Strength7%

“sturdy”

What buyers complain about

Size-Overall58%

“Bigger than what I needed it for which was my fault”

Ease Of Use13%

“Hard to trace around”

Thickness13%

“Plastic is very thin”

Top return reasons

Size-Overall100%

Common questions

Is pumpkin stencil profitable to sell on Amazon United States?: The niche generates $18K/yr across 15 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +97.3%. Flapen's verdict: Skip it (42/100).
How competitive is the pumpkin stencil niche?: 14 brands and 15 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 63% of demand.
What do buyers complain about in pumpkin stencil?: Top complaints mined from reviews: Size-Overall, Ease Of Use, Thickness. The return rate is 3.9%.
When does demand for pumpkin stencil peak?: Demand peaks in Sep–Oct; the busiest month runs 390.0× the quietest.
What does it cost to enter the pumpkin stencil niche?: Listings span $6.12–$14.27; the average listing price is $9.00 (sweet spot $15–$100). The average incumbent carries 391 reviews — the moat a new listing must climb.