Is pumpkin napkins profitable to sell on Amazon United States?

The niche generates $14K/yr across 30 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +160.2%. Flapen's verdict: Worth a look (50/100).

How competitive is the pumpkin napkins niche?

16 brands and 26 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in pumpkin napkins?

Top complaints mined from reviews: Color, Image/Picture Clarity, Quality-Overall. The return rate is 2.2%.

When does demand for pumpkin napkins peak?

Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 105.1× the quietest.

What does it cost to enter the pumpkin napkins niche?

Listings span $3.79–$15.69; the average listing price is $9.86 (sweet spot $15–$100). The average incumbent carries 59 reviews — the moat a new listing must climb.

pumpkin napkins

Worth a look

Shows a thin review moat (59 avg reviews), but a small market ($14K/yr) keeps it on the watch list.

Review moat

Incredible59.13

avg incumbent reviews — the moat a new listing must climb

Growth

Incredible+160.2%

90-day search growth — must beat 0% to launch

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Returns

Good2.2%

return rate — above 5% kills the launch gate

Avg price

Okay$9.86

avg listing price — sweet spot $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Price range

Bad$3.79–$15.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$14K

$14K/yr · 154K searches

Signals Trending No Dominant Brand

According to Flapen's Amazon United States niche tracking, pumpkin napkins is a $14K/yr Amazon United States market (154K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Worth a look — 50/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

pumpkin napkins market data

Units sold / yr: 6K–8K; avg 0–100/product
Revenue / yr: $59K–$79K; units × avg price
Conversion rate: 0.9%
Avg BSR: #1,602
Page quality: 0%
Prime: 100%
Sponsored: 40%
Out of stock: 20.8%
Avg brand age: 29 months
Avg seller age: 176 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 flat

Sellers

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

43%

Top 20: 82%

Open market

32%

Generic19%
IHR Ideal Home Range13%
Boston International11%
PENTA ANGEL10%
Tenceur10%
JarThenaAMCS5%

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — +160.2% search growth over the last 90 days.

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 105.1×

Open Trend

Top pumpkin napkins search terms

fall napkins for decoupage33K/yr +359.1%1.4% conv.
pumpkin napkins33K/yr +74.9%1.0% conv.
fall paper napkins for decoupage10K/yr +251.7%0.8% conv.
fall floral napkins9K/yr +108.0%0.2% conv.
autumn paper napkins8K/yr +197.6%0.8% conv.
pumpkin paper napkins4K/yr +177.9%0.0% conv.
fall colored napkins4K/yr +37.6%0.0% conv.
fall guest napkins7K/yr +143.3%0.0% conv.
fall themed napkins5K/yr +135.2%0.0% conv.
fall paper dinner napkins5K/yr +726.7%0.8% conv.

All search terms

Top pumpkin napkins products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

12 Styles Assorted Fall Napkins for Decoupage Variety Pack of Bunny Butterfly Fall Paper Napkins Decorative Paper for Decoupage Assortment Pack Pretty Fall Leaves Napkins for Decoupage Gorgeous 6.5

Generic$13.354.6★321 rev

Penta Angel Floral Napkins for Decoupage 20Pcs Assorted Decorative Flower Cocktail Paper Napkins for Art Craft DIY Birthday Wedding Spring Tea Party Decoration (Fall)

PENTA ANGEL$6.214.1★34 rev

Tenceur 48 Pack 12 Styles Vintage Fall Decoupage Napkins Autumn Harvest Pumpkin Highland Cow Decorative Cocktail Napkin Rustic Tissue Paper for Crafts Thanksgiving DIY Art Project Home Decor 13 inch

Tenceur$13.144.6★40 rev

WRAPAHOLIC 50Pcs Fall Paper Napkins - 3-Ply Autumn Fallen Leaves Disposable Cocktail Napkins for Autumn Thanksgiving Party Supplies Tableware - 5 x 5 In

WRAPAHOLIC$8.114.8★5 rev

IHR Ideal Home Range Cocktail Napkins Disposable 3-Ply Paper Party Napkin Pack 5 x 5 Sunflowers 20-Count

Boston International$6.334.6★93 rev

Newest

by launch date

Tenceur 48 Pack 12 Styles Vintage Fall Decoupage Napkins Autumn Harvest Pumpkin Highland Cow Decorative Cocktail Napkin Rustic Tissue Paper for Crafts Thanksgiving DIY Art Project Home Decor 13 inch

Tenceur$13.1440 rev

2mo ago

Tenceur 48 Pack 12 Styles Vintage Botanical Decoupage Napkins Mushroom Fall Floral Woodland Forest Printed Tissue Paper Cocktail Napkin for Craft Furniture DIY Art Project Collage Home Decor 13 inch

Tenceur$13.7040 rev

2mo ago

50 Pcs Fall Pumpkin Leaves Paper Napkins Set 13x13 Inches Unfolded Disposable Autumn Harvest Cocktail Napkins for Thanksgiving Friendsgiving and Fall Party Table Decorations

Tedercle$8.8415 rev

10mo ago

Whaline 40 Pcs Fall Thanksgiving Guest Napkins Blue Pumpkin Disposable Paper Napkin Chinoiserie Toile Dinner Hand Napkin Towel for Autumn Home Party Kitchen Bathroom Supplies Table Decor

Whaline$10.4740 rev

11mo ago

FYSUIMU 100 Pcs Fall Thanksgiving Floral Guest Napkins Boho Flower Eucalyptus Leaves Disposable Napkins Autumn Dinner Hand Paper Towels for Bathroom Wedding Party Table Supplies

FYSUIMU$14.8348 rev

1y ago

What buyers say about pumpkin napkins

What buyers praise and complain about, mined from review topics.

What buyers love

Color43%

“The colors are really nice”

Design-Overall26%

“Just what I was looking for - wonderful designs”

Quality-Overall14%

“Beautiful napkins”

Shape/Style7%

“Beautiful patterns”

Material Quality5%

“high quality material”

Fun/Entertainment Experience5%

“Fun for Fall”

What buyers complain about

Color50%

“Color is not nearly as vibrant as pictured”

Image/Picture Clarity17%

“Small images”

Quality-Overall17%

“Cheap”

Size-Overall17%

“Small images”

Top return reasons

Size-Overall37%

Advertised Vs Actual Product20%

Color20%

Value For Money13%

Design-Overall7%

Color Fading/Discoloration3%

Common questions

Is pumpkin napkins profitable to sell on Amazon United States?: The niche generates $14K/yr across 30 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +160.2%. Flapen's verdict: Worth a look (50/100).
How competitive is the pumpkin napkins niche?: 16 brands and 26 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in pumpkin napkins?: Top complaints mined from reviews: Color, Image/Picture Clarity, Quality-Overall. The return rate is 2.2%.
When does demand for pumpkin napkins peak?: Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 105.1× the quietest.
What does it cost to enter the pumpkin napkins niche?: Listings span $3.79–$15.69; the average listing price is $9.86 (sweet spot $15–$100). The average incumbent carries 59 reviews — the moat a new listing must climb.