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Pumpkin Napkins

Maybe

The average product has only 59 reviews. But shoppers spend an estimated $14K a year here, so Pumpkin Napkins is a Maybe.

Flapen Score
50
50 / 100
Top 30% of 4,656 Arts, Crafts & Sewing niches · +4 vs the category median of 46
Market size
$14K/yr154K searches / yr
90-day growth
+160.2%search demand this quarter
Competition
43%top-5 click share · 16 brands · 26 sellers

Flapen Score

Pumpkin Napkins against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Pumpkin Napkins is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pumpkin Napkins market on Amazon at a glance

Shoppers on Amazon United States searched for Pumpkin Napkins 154K times last year and spent an estimated $14K. The top 5 brands take 64% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 154K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +160.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.

Searches, last 12 months
154K
Growth, 90 days vs prior 90
+160.2%
Conversion, latest week
0.9%
Market size, estimated
$14Ka year
Peak month
October105.1× the quietest month
Top search term
fall napkins for decoupage33K searches a year

02 · Price

A sale here is worth $9.86.

Listings sell for $9.86 on average, from $3.79 to $15.69. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $9.86 that is $0 to $986 a year per listing.

Average price
$9.86under the $15 to $100 sweet spot
Price range
$3.79–$15.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$986
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.8% of listings are out of stock. The average listing ranks #1,602 within Paper & Paper Crafts. It carries 59 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
100%
Out of stock, average day
20.8%
Average rank
#1,602in Paper & Paper Crafts
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
59per listing
Listings tracked
30

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Pumpkin Napkins products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 flat

Sellers

26

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

43%

Top 20: 82%

Open market

32%

  • Brand 119%
  • Brand 213%
  • Brand 311%
  • Brand 410%
  • Brand 510%
  • Brand 65%

Demand

Pumpkin Napkins search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Spike '25Spike '26SepDecJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 105.1×

Search terms

Top Pumpkin Napkins search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fall napkins for decoupage33K/yr
  • pumpkin napkins33K/yr
  • fall paper napkins for decoupage10K/yr
  • fall floral napkins9K/yr
  • autumn paper napkins8K/yr
  • pumpkin paper napkins4K/yr
  • fall colored napkins4K/yr
  • fall guest napkins7K/yr
  • fall themed napkins5K/yr
  • fall paper dinner napkins5K/yr

Reviews and returns

What reviews say buyers love and hate about Pumpkin Napkins

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Color”
50%of negative reviews mention “Color”
2.2%of orders come back
“Color is not nearly as vibrant as pictured”
A buyer, on “Color”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Pumpkin Napkins questions

Answered from the same tracked data.