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Puffy Paint

Fail

The top 5 brands take 100% of clicks, so Puffy Paint is a Fail.

Flapen Score
46
46 / 100
Ranks 2,312 of 4,656 Arts, Crafts & Sewing niches · on the category median
Market size
$857K/yr678K searches / yr
90-day growth
+4.7%search demand this quarter
Competition
70%top-5 click share · 5 brands · 16 sellers

Flapen Score

Puffy Paint against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Puffy Paint is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Puffy Paint market on Amazon at a glance

Shoppers on Amazon United States searched for Puffy Paint 678K times last year and spent an estimated $857K. All 5 brands take every click. Demand peaks in Aug–Sep–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 8.1% of those searches ended in a purchase.

Shoppers searched for this 678K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved +4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $857K a year.

Searches, last 12 months
678K
Growth, 90 days vs prior 90
+4.7%
Conversion, latest week
8.1%
Market size, estimated
$857Ka year
Peak month
November4.5× the quietest month
Top search term
puffy paint225K searches a year

02 · Price

A sale here is worth $15.58.

Listings sell for $15.58 on average, from $5.14 to $28.76. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At $15.58 that is $31K to $39K a year per listing.

Average price
$15.58inside the $15 to $100 sweet spot
Price range
$5.14–$28.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
2,000–2,500
Revenue per listing a year
$31K–$39K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

53% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #45 within Fabric Decorating. It carries 5,512 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#45in Fabric Decorating
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
5,512per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Puffy Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

16

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • Brand 171%
  • Brand 214%
  • Brand 39%
  • Brand 44%
  • Brand 52%

Demand

Puffy Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Nov, Dec · busiest ÷ quietest = 4.5×

Search terms

Top Puffy Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • puffy paint225K/yr
  • puff paint151K/yr
  • puffy paint for fabric44K/yr
  • puff paint for fabric41K/yr
  • betem acrylic markers27K/yr
  • 3d paint19K/yr
  • puffy fabric paint13K/yr
  • puff paint for crafts29K/yr
  • fabric puff paint15K/yr
  • puffy paint for crafts34K/yr

Reviews and returns

What reviews say buyers love and hate about Puffy Paint

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Color”
19%of negative reviews mention “Paint Quality”
1.9%of orders come back
“the paint comes out to fast”
A buyer, on “Paint Quality”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Puffy Paint questions

Answered from the same tracked data.