Preppy Pencil Case

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $841 a year.

Searches, last 12 months

90K

Growth, 90 days vs prior 90

+5.8%

Conversion, latest week

0.1%

Market size, estimated

$841a year

Peak month

August16.2× the quietest month

Top search term

preppy pencil case56K searches a year

Listings sell for $11.65 on average, from $6.75 to $24.43. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $11.65 that is $0 to $1K a year per listing.

Average price

$11.65under the $15 to $100 sweet spot

Price range

$6.75–$24.43

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

1.5%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #223 within Organization, Storage & Transport. It carries 3,045 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

11.7%

Average rank

#223in Organization, Storage & Transport

Average rating

4.72 starsAmazon United States average 4.42 stars

Average reviews

3,045per listing

Listings tracked

44

7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

3Amazon's first-year sales bar

Average brand age

24 months