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Premier Yarn

Fail

The top 5 brands take 100% of clicks, so Premier Yarn is a Fail.

Flapen Score
34
34 / 100
Ranks 4,242 of 4,656 Arts, Crafts & Sewing niches · −12 vs the category median of 46
Market size
$48K/yr375K searches / yr
90-day growth
-21.0%search demand this quarter
Competition
62%top-5 click share · 3 brands · 16 sellers

Flapen Score

Premier Yarn against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Premier Yarn is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Premier Yarn market on Amazon at a glance

Shoppers on Amazon United States searched for Premier Yarn 375K times last year and spent an estimated $48K. All 3 brands take every click. Demand peaks in Jan. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 375K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.

Searches, last 12 months
375K
Growth, 90 days vs prior 90
-21.0%
Conversion, latest week
0.8%
Market size, estimated
$48Ka year
Peak month
January1.6× the quietest month
Top search term
premier yarn125K searches a year

02 · Price

A sale here is worth $15.99.

Listings sell for $15.99 on average, from $6.90 to $29.92. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $15.99 that is $2K to $4K a year per listing.

Average price
$15.99inside the $15 to $100 sweet spot
Price range
$6.90–$29.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

19% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #447 within Knitting & Crochet. It carries 429 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
19%
Prime listings
67%
Out of stock, average day
9.3%
Average rank
#447in Knitting & Crochet
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
429per listing
Listings tracked
21

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Premier Yarn products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 rising

Sellers

16

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

62%

Top 20: 99%

Open market

0%

  • Brand 165%
  • Brand 233%
  • Brand 32%
  • Open — no brand owns it (0%)

Demand

Premier Yarn search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Premier Yarn search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • premier yarn125K/yr
  • premier parfait chunky yarn79K/yr
  • parfait chunky yarn61K/yr
  • premier yarns19K/yr
  • premier yarn clearance17K/yr
  • premier yarns parfait chunky16K/yr
  • premier parfait chunky14K/yr
  • parfait yarn10K/yr
  • premier chunky yarn8K/yr
  • premier parfait yarn7K/yr

Reviews and returns

What reviews say buyers love and hate about Premier Yarn

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Soft Feel”
18%of negative reviews mention “Durability”
1.0%of orders come back
“Always breaks”
A buyer, on “Durability”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Premier Yarn questions

Answered from the same tracked data.