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Pouring Paint

Maybe

Products sell for $30.73 on average, inside the sweet spot. But demand is soft, at -6.9% this quarter, so Pouring Paint is a Maybe.

Flapen Score
56
56 / 100
Top 10% of 4,656 Arts, Crafts & Sewing niches · +10 vs the category median of 46
Market size
$229K/yr242K searches / yr
90-day growth
-6.9%search demand this quarter
Competition
32%top-5 click share · 25 brands · 49 sellers

Flapen Score

Pouring Paint against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Pouring Paint is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pouring Paint market on Amazon at a glance

Shoppers on Amazon United States searched for Pouring Paint 242K times last year and spent an estimated $229K. The top 5 brands take 69% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 242K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $229K a year.

Searches, last 12 months
242K
Growth, 90 days vs prior 90
-6.9%
Conversion, latest week
3.1%
Market size, estimated
$229Ka year
Peak month
December1.5× the quietest month
Top search term
pour paint34K searches a year

02 · Price

A sale here is worth $30.73.

Listings sell for $30.73 on average, from $3.93 to $100.35. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $30.73 that is $3K to $8K a year per listing.

Average price
$30.73inside the $15 to $100 sweet spot
Price range
$3.93–$100.35
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #630 within Painting. It carries 2,151 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
5.7%
Average rank
#630in Painting
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
2,151per listing
Listings tracked
50

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Pouring Paint products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 32% of clicks, no more. An open shelf where new products get seen.

$0$7K$14K$21K$27K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

49

Est. top-5 brand share

69%

Top 20: 97%

Est. top-5 click share

32%

Top 20: 71%

Open market

28%

  • Nicpro37%
  • ABEIER12%
  • Shuttle Art11%
  • Acro Color5%
  • Angela&Alex4%
  • DecoArt4%

Demand

Pouring Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Pouring Paint search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • pour paint34K/yr
  • pouring paint37K/yr
  • acrylic pouring paint30K/yr
  • paint pouring supplies25K/yr
  • pour painting supplies22K/yr
  • paint pouring kit17K/yr
  • ready to pour acrylic pouring paint11K/yr
  • acrylic pour paint10K/yr
  • paint pour7K/yr
  • paint pouring9K/yr

Reviews and returns

What reviews say buyers love and hate about Pouring Paint

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Color”
16%of negative reviews mention “Paint Quality”
1.1%of orders come back
“Not very good paint”
A buyer, on “Paint Quality”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Pouring Paint questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data