pouring paint
Worth a lookShows a sweet-spot price point ($30.73 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$30.73avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Price range
Great$3.93–$100.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great32%top-5 click share — an open shelf
Brand share
Good69%top-5 brand share — brands hold most of the demand
Market size
Okay$229K$229K/yr · 242K searches
Review moat
Okay2,150.74avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-6.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, pouring paint is a $229K/yr Amazon United States market (242K searches/yr). The top 5 brands hold 69% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
pouring paint market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $246K–$307K
- units × avg price
- Conversion rate
- 3.1%
- Avg BSR
- #630
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 5.7%
- Avg brand age
- 54 months
- Avg seller age
- 150 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
25 falling
Sellers
49
Top-5 brand share
69%
Top 20: 97%
Top-5 click share
32%
Top 20: 71%
Open market
28%
- Nicpro37%
- ABEIER12%
- Shuttle Art11%
- Acro Color5%
- Angela&Alex4%
- DecoArt4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top pouring paint search terms
- pour paint34K/yr
- pouring paint37K/yr
- acrylic pouring paint30K/yr
- paint pouring supplies25K/yr
- pour painting supplies22K/yr
- paint pouring kit17K/yr
- ready to pour acrylic pouring paint11K/yr
- acrylic pour paint10K/yr
- paint pour7K/yr
- paint pouring9K/yr
Top pouring paint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ABEIER Metallic Acrylic Pouring Paint Set - Set of 18 Metallic Colors - Pre-Mixed High Flow & Ready to Pour - 2 oz./ 59 ml Bottles - Multi-purpose Paints for Canvas & Paper Rocks Wood and More
ABEIER$24.074.6★1,416 rev
Nicpro Acrylic Pouring Kit Artist Starter Supplies Including 19 Colors Acrylic Paints Pouring Medium Silicone Oil Canvases Gloves Strainers Mixing Stick Instructions for Flow DIY Painting
Nicpro$39.614.5★1,525 rev
Nicpro 14 Colors 8.45oz Acrylic Pour Paint Supplies Kit Large Volume Premixed High Flow Painting Bulk Set with Canvas Wood Natural Slices Pouring Oil Tools Gloves Strainer Cups for Beginner DIY
Nicpro$51.934.6★784 rev
24 Pack Metallic Acrylic Pouring Paint Shuttle Art 23 Metallic Colors Ready-to-pour Acrylic Paint with 1 Silicon Oil 60ml/2oz Each Rich Pigment High Flow Pouring Paint Set for Canvas Rock Ceramic Wood
Shuttle Art$20.014.6★2,112 rev
Nicpro 20 Colors Iridescent Metallic Acrylic Pour Paint Supplies Kit 8.45oz Large Ready to Pour Premixed High Flow Pouring Paint Set with Silicone Pouring Oil Gloves Instructions for Beginner DIY
Nicpro$59.644.6★78 rev
Newest
by launch date
PURPLE LADYBUG Low-Mess Paint Pouring Art with Gloves & Table Cover - Washable & Non-Toxic Kids Painting Kit Art and Crafts for Kids Ages 8-12 Birthday Gifts for 6+ Years Old Crafts for Girls 8-12
PURPLE LADYBUG$14.59135 rev
Nicpro 20 Colors Iridescent Metallic Acrylic Pour Paint Supplies Kit 8.45oz Large Ready to Pour Premixed High Flow Pouring Paint Set with Silicone Pouring Oil Gloves Instructions for Beginner DIY
Nicpro$59.6478 rev
Nicpro 8 Colors Iridescent Metallic Acrylic Pour Paint Supplies Kit 8.45oz Large Ready to Pour Premixed High Flow Pouring Paint Set with Silicone Pouring Oil Gloves Instructions for Beginner DIY
Nicpro$36.4378 rev
Cordless Acrylic Paint Pouring Blower Paint Pouring Supplies Mini Paint Dryer with 3 Nozzles Pour Painting Tool for Fluid Art Watercolor Dutch Pour Perfect for Artists & Floetrol Paint Projects
incockol$36.98166 rev
DecoArt Fluid Art Ready-to-Pour Paint Set Galactic Colors Set of 6 (4 fl oz Bottles) Acrylic Pouring Paints for Canvas Wood & DIY Art Projects
DecoArt$18.9562 rev
Trending
90-day click momentumNicpro 20 Colors Iridescent Metallic Acrylic Pour Paint Supplies Kit 8.45oz Large Ready to Pour Premixed High Flow Pouring Paint Set with Silicone Pouring Oil Gloves Instructions for Beginner DIY
Nicpro$59.644.6★
Sxlaonanhai 4 Pcs Split Cups for Paint Pouring with 2-5 Channels Resin molds Silicone Resin Mixing Cups Pour Painting Supplies Acrylic Paint Pouring DIY Making Drawing Accessories
Sxlaonanhai$9.694.4★
PURPLE LADYBUG Low-Mess Paint Pouring Art with Gloves & Table Cover - Washable & Non-Toxic Kids Painting Kit Art and Crafts for Kids Ages 8-12 Birthday Gifts for 6+ Years Old Crafts for Girls 8-12
PURPLE LADYBUG$14.594.6★
DecoArt Fluid Art Ready-to-Pour Paint Set Galactic Colors Set of 6 (4 fl oz Bottles) Acrylic Pouring Paints for Canvas Wood & DIY Art Projects
DecoArt$18.954.6★
Nicpro 8 Colors Large Bulk Acrylic Pour Paint Set (33.8 oz 1000 ml) Premixed High Flow Art Pouring Paint Supplies Kit with Silicone Pour Oil Gloves for Beginner Cell Creation Flow DIY Ready to Pour
Nicpro$65.344.5★
What buyers say about pouring paint
What buyers praise and complain about, mined from review topics.What buyers love
“Colors are amazing”
“Very affordable”
“High quality for an affordable price”
“Good white paint with the shine”
“So handy”
“Reduces messy cleanup”
“Works as advertised”
“Great to play with”
“They fit well”
“Good paint”
What buyers complain about
“Not very good paint”
“half the colors at the least are way to thick”
“doesn't fit”
“Could be a bit better on color”
“Very cheaply made”
“poor instructions”
“paying for some silicone oil separately so in the long run it cost me 12.00 more for my purchase”
“Flimsy”
“drains the battery”
“broke apart on the bricks”
Top return reasons
Common questions
- Is pouring paint profitable to sell on Amazon United States?
- The niche generates $229K/yr across 50 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.9%. Flapen's verdict: Worth a look (56/100).
- How competitive is the pouring paint niche?
- 25 brands and 49 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in pouring paint?
- Top complaints mined from reviews: Paint Quality, Thickness, Size-Overall. The return rate is 1.1%.
- When does demand for pouring paint peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the pouring paint niche?
- Listings span $3.93–$100.35; the average listing price is $30.73 (sweet spot $15–$100). The average incumbent carries 2,151 reviews — the moat a new listing must climb.