pottery glaze
Worth a lookShows low returns (0.8%), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$51.81avg listing price — sweet spot $15–$100
Competition
Great24%top-5 click share — an open shelf
Review moat
Good518.96avg incumbent reviews — the moat a new listing must climb
Market size
Good$442K$442K/yr · 493K searches
Growth
Okay+10.0%90-day search growth — must beat 0% to launch
Price range
Okay$6.47–$243.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Brand share
Bad92%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, pottery glaze is a $442K/yr Amazon United States market (493K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
pottery glaze market data
- Units sold / yr
- 10K–13K
- avg 0–100/product
- Revenue / yr
- $518K–$648K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #170
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 62%
- Out of stock
- 0.7%
- Avg brand age
- 42 months
- Avg seller age
- 156 days
Competition & brand share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
14 falling
Sellers
45
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
24%
Top 20: 55%
Open market
6%
- Mayco54%
- AMACO15%
- Penguin Pottery9%
- Creative Hobbies9%
- Speedball4%
- EIGTWEN2%
- Open — no brand owns it (8 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +10.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 1.5×
Top pottery glaze search terms
- mayco76K/yr
- pottery glaze77K/yr
- mayco glaze56K/yr
- amaco glaze50K/yr
- ceramic glaze36K/yr
- mayco stoneware glaze17K/yr
- glaze for pottery12K/yr
- ceramic glaze for pottery18K/yr
- low fire glaze18K/yr
- amaco17K/yr
Top pottery glaze products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mayco Elements Glaze Set 4 Ounces Assorted Colors Set of 12
Mayco$50.364.3★303 rev
Mayco Jungle Gems Crystal Glaze 12-Color Set #2 - 4 oz. Jars
Mayco$66.004.1★88 rev
Creative Hobbies Mayco Stroke and Coat Glaze for Ceramics Kit 1 | 12 Assorted 2 oz Jars with How to Paint Pottery Book
Creative Hobbies$52.194.8★320 rev
AMACO Potters Choice PC-20 Blue Rutile High Fire Glaze Pint 16 oz. (473 mL) Layerable Mid-High Fire Cone 5-6 (PC) Liquid Ceramic Pottery Glaze for Bisque
AMACO$24.344.7★1,560 rev
Mayco Stoneware Classic Glaze - Opal Lustre Pint
Mayco$17.724.4★27 rev
Newest
by launch dateMayco Stoneware Classic Glaze - Opal Lustre Pint
Mayco$17.7227 rev
100ML Air Dry Clay Varnish High Gloss Air Dry Clay Glaze Sealant Prevent Clay from Cracking and Scratch Resistant for Ceramics Oil Paintings Wood (Gloss)
Aukney$9.65310 rev
Penguin Pottery - Brushstroke Series - Variety Set of Wonderful Vibrant Glaze Colors - Wide Firing Range - Fire to Low or High Temperatures - Low Fire to Mid Fire - Mix to Create More Colors
Penguin Pottery$61.9444 rev
100ml Air Dry Clay Glaze Air Dry Clay Varnish Can Not Only Used to Prevent Clay Cracking Scratches and Wear It Can Also Having a Gloss Glaze Effect (Gloss)
EIGTWEN$13.78905 rev
Mayco Stoneware Glazes 6-Pint Kit #4 (SWUAK4) 6 Assorted Colors Layerable Mid-High Fire Cone 5/6-10 (SW) Glazes for Bisque
Mayco$101.6351 rev
Trending
90-day click momentum
Mayco Stoneware Classic Glaze - Tigers Eye Pint
Mayco$20.204.5★
Penguin Pottery - Specialty Series Variety Set #2 - Mid Fire Cones 5 & 6 - Includes 8 4oz Jars
Penguin Pottery$50.314.2★
Mayco Stoneware Classic Glaze - Opal Lustre Pint
Mayco$17.724.4★
AMACO Potters Choice PC-20 Blue Rutile High Fire Glaze Pint 16 oz. (473 mL) Layerable Mid-High Fire Cone 5-6 (PC) Liquid Ceramic Pottery Glaze for Bisque
AMACO$24.344.7★
100ML Air Dry Clay Varnish High Gloss Air Dry Clay Glaze Sealant Prevent Clay from Cracking and Scratch Resistant for Ceramics Oil Paintings Wood (Gloss)
Aukney$9.654.5★
What buyers say about pottery glaze
What buyers praise and complain about, mined from review topics.What buyers love
“Colors are pretty”
“Great reputable product”
“as advertised”
“Good value for the money”
“Easy to use”
“Does the job”
“It gives a nice shine”
“Great glaze paint”
“It fired nicely”
“Perfect for Air Dry Clay”
What buyers complain about
“you cant trust the color results”
“Terrible quality control”
“even after 2-3x that it recommended for extra shine it dulled the pic down to where i don't know how to get it to sparkle again”
“It is kind of difficult to paint on - the vase on the far right in this picture I painted on just the top”
“Not as advertised”
“It is not worth the $10 price difference between buying this from Amazon”
“Sticky forever”
“Some of glaze was too thick”
“Not much done”
“the contents spilled all over the box”
Top return reasons
Common questions
- Is pottery glaze profitable to sell on Amazon United States?
- The niche generates $442K/yr across 89 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +10.0%. Flapen's verdict: Worth a look (55/100).
- How competitive is the pottery glaze niche?
- 14 brands and 45 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in pottery glaze?
- Top complaints mined from reviews: Color, Quality-Overall, Brightness/Shine/Glow. The return rate is 0.8%.
- When does demand for pottery glaze peak?
- Demand peaks in Nov–Dec; the busiest month runs 1.5× the quietest.
- What does it cost to enter the pottery glaze niche?
- Listings span $6.47–$243.73; the average listing price is $51.81 (sweet spot $15–$100). The average incumbent carries 519 reviews — the moat a new listing must climb.