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Pottery Glaze

Fail

Buyers convert on only 0.9% of searches, so Pottery Glaze is a Fail.

Flapen Score
48
48 / 100
Top 40% of 4,656 Arts, Crafts & Sewing niches · +2 vs the category median of 46
Market size
$238K/yr497K searches / yr
90-day growth
-19.7%search demand this quarter
Competition
27%top-5 click share · 9 brands · 37 sellers

Flapen Score

Pottery Glaze against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Pottery Glaze is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pottery Glaze market on Amazon at a glance

Shoppers on Amazon United States searched for Pottery Glaze 497K times last year and spent an estimated $238K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 497K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $238K a year.

Searches, last 12 months
497K
Growth, 90 days vs prior 90
-19.7%
Conversion, latest week
0.9%
Market size, estimated
$238Ka year
Peak month
November1.5× the quietest month
Top search term
mayco77K searches a year

02 · Price

A sale here is worth $53.89.

Listings sell for $53.89 on average, from $9.66 to $213.24. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At $53.89 that is $0 to $5K a year per listing.

Average price
$53.89inside the $15 to $100 sweet spot
Price range
$9.66–$213.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #177 within Ceramics & Pottery. It carries 302 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
80%
Out of stock, average day
0.0%
Average rank
#177in Ceramics & Pottery
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
302per listing
Listings tracked
75

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Pottery Glaze products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

9 falling

Sellers

37

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

27%

Top 20: 57%

Open market

3%

  • Brand 154%
  • Brand 218%
  • Brand 310%
  • Brand 48%
  • Brand 55%
  • Brand 62%
  • Open — no brand owns it (3 brands, 3%)

Demand

Pottery Glaze search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMayAug

Peak months: Nov, Dec · busiest ÷ quietest = 1.5×

Search terms

Top Pottery Glaze search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mayco77K/yr
  • pottery glaze77K/yr
  • mayco glaze59K/yr
  • amaco glaze51K/yr
  • ceramic glaze37K/yr
  • ceramic glaze for pottery18K/yr
  • mayco stoneware glaze17K/yr
  • pottery glazes cone 5-6 food safe12K/yr
  • amaco16K/yr
  • low fire glaze17K/yr

Reviews and returns

What reviews say buyers love and hate about Pottery Glaze

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Color”
24%of negative reviews mention “Color”
1.2%of orders come back
“Not happy with this color”
A buyer, on “Color”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Pottery Glaze questions

Answered from the same tracked data.