Pottery Clay Air Dry
FailShoppers spend an estimated $8K a year here, so Pottery Clay Air Dry is a Fail.
- Flapen Score
- 35 / 100Ranks 4,156 of 4,656 Arts, Crafts & Sewing niches · −11 vs the category median of 4635
- Market size
- $8K/yr40K searches / yr
- 90-day growth
- +1.7%search demand this quarter
- Competition
- 64%top-5 click share · 12 brands · 54 sellers
Flapen Score
Pottery Clay Air Dry against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Pottery Clay Air Dry is stronger. Inside it, weaker.
Market
The Pottery Clay Air Dry market on Amazon at a glance
Shoppers on Amazon United States searched for Pottery Clay Air Dry 40K times last year and spent an estimated $8K. The top 5 brands take 84% of clicks. Demand peaks in Nov–Dec. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8K a year.
- Searches, last 12 months
- 40K
- Growth, 90 days vs prior 90
- +1.7%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $8Ka year
- Peak month
- December3.0× the quietest month
- Top search term
- colored air dry clay16K searches a year
02 · Price
A sale here is worth $12.83.
Listings sell for $12.83 on average, from $7.04 to $28.05. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $12.83 that is $1K to $3K a year per listing.
- Average price
- $12.83under the $15 to $100 sweet spot
- Price range
- $7.04–$28.05
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Ceramics & Pottery. It carries 7,667 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #21in Ceramics & Pottery
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 7,667per listing
- Listings tracked
- 19
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Pottery Clay Air Dry products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ifergoo Air Dry Clay 36 Colors Magic Foam DIY Molding Clay for Slime
- Price
- $10.18
- Rating
- 4.4/5
- Reviews
- 4,538
- Age
- 7y ago

Xuyyicao 36 Colors Air Dry Clay Magic Modeling Clay with Tools Ultra Light DIY Modeling Clay for Kids Children DIY Crafts Creative Art Crafts
- Price
- $8.48
- Rating
- 4.4/5
- Reviews
- 506
- Age
- 5y ago

Crayola Air Dry Clay (5lbs) Teacher Supplies Natural White Modeling Clay for Kids Sculpting Material Bulk Craft Supplies for Art Classrooms
- Price
- $11.25
- Rating
- 4.6/5
- Reviews
- 25,004
- Age
- 6y ago

Air Dry Clay 24 Colors Modeling Magic Clay for Kids
- Price
- $7.55
- Rating
- 4.5/5
- Reviews
- 4,102
- Age
- 3y ago

Air Dry Clay 36 Colors Modeling Magic Clay for Kids
- Price
- $9.61
- Rating
- 4.5/5
- Reviews
- 4,102
- Age
- 3y ago
Trending
estimated 90-day click momentum
Air Dry Clay 138 Colors Modeling Magic Clay Gift for Kids
- Price
- $20.18
- Rating
- 4.7/5
- Reviews
- 223
- Age
- 1y ago

ifergoo Air Dry Clay 36 Colors Magic Foam DIY Molding Clay for Slime
- Price
- $10.18
- Rating
- 4.4/5
- Reviews
- 4,538
- Age
- 7y ago

ifergoo 125g White Air Dry Clay 4.41 oz Foam Magic Modeling Clay for Kids
- Price
- $7.04
- Rating
- 4.4/5
- Reviews
- 4,538
- Age
- 3y ago

BOHS Foam Clay White Air Dry Modeling Clay 1.1 lb
- Price
- $11.13
- Rating
- 4.7/5
- Reviews
- 3,361
- Age
- 7y ago

Crayola Model Magic (30 Pack) Air Dry Modeling Material Teacher Classroom Must Haves School Supplies for Kids Soft Clay Alternative 15 Colors 1 oz Packs
- Price
- $28.05
- Rating
- 4.8/5
- Reviews
- 4,189
- Age
- 4y ago
Newest
by launch date
Air Dry Clay 138 Colors Modeling Magic Clay Gift for Kids
- Price
- $20.18
- Rating
- 4.7/5
- Reviews
- 223
- Age
- 1y ago

White Air Dry Clay for Kids - 36 Individually Bagged Airdry Clays for Arts & Crafts - Soft Squishy Cosplay Foam Slim Clay for Home & School - Moldable No-Mess Air Dry Modeling Clay - 12 Ounces
- Price
- $14.95
- Rating
- 4.1/5
- Reviews
- 194
- Age
- 2y ago

100ml Air Dry Clay Glaze Protect Clay Surfaces Delivers Gloss Glaze Effect
- Price
- $13.68
- Rating
- 4.7/5
- Reviews
- 1,055
- Age
- 2y ago

ESSENSON Air Dry Clay 100 Colors
- Price
- $21.08
- Rating
- 4.7/5
- Reviews
- 1,073
- Age
- 2y ago

ifergoo 125g White Air Dry Clay 4.41 oz Foam Magic Modeling Clay for Kids
- Price
- $7.04
- Rating
- 4.4/5
- Reviews
- 4,538
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 flat
Sellers
54
Est. top-5 brand share
84%
Top 20: 100%
Est. top-5 click share
64%
Top 20: 100%
Open market
13%
- ifergoo28%
- Crayola23%
- ESSENSON15%
- Xuyyicao14%
- Artsity4%
- BOHS3%
- Open — no brand owns it (6 brands, 13%)
Demand
Pottery Clay Air Dry search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
Search terms
Top Pottery Clay Air Dry search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- colored air dry clay16K/yr
- air dough7K/yr
- air dough for kids4K/yr
- salt dough9K/yr
- light clay3K/yr
- colored clay air dry2K/yr
Reviews and returns
What reviews say buyers love and hate about Pottery Clay Air Dry
We read the reviews and the return reasons for every product selling here.
“doesnt dry well at all”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pottery Clay Air Dry questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









